Sprout Social

JULY 25, 2022

I have a lot of conversations with social media managers about strategy and best practices for a social platform they’re just taking on. The missed conversation is whether they should start the new social media account in the first place. Here are five questions you should ask yourself when considering a new platform.

Social Media 81

Social Media Media Peer-to-peer Work Management 81

Convince & Convert

JULY 20, 2015

Tweetable Moments Social media has made it so easy to technically do things, we think we have the right to do it. Social Media Law Has Become a Career. Ryan Garcia is the Legal Director at Dell , which means a large part of his job is providing guidance surrounding the use of social media for the company. ” It is.

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Social Media Media Copyright Skype 146

Convince & Convert

JANUARY 17, 2014

Several esteemed former guests from the show join the Social Pros Podcast this week to celebrate the 100th episode and to discuss the current landscape of social, how it has changed over the past year, and what things look like going forward. And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

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Skype Aggregators Social Media RSS 137

Digital B2B Marketing

FEBRUARY 12, 2013

It is a common question, and starting point for (normally) friendly debate, in B2B marketing. Does social media work for B2B? The problem is, they are arguing about the wrong question. ” Focusing for a moment on the B2B marketing space, of course social media can work. Similarly, social media works in B2B.

Social Media 100

Social Media Media B2B Case Study 100

Valasys

DECEMBER 20, 2021

Posting on your social media pages is a great way to bring in new business, increase engagement with your customers, and boost your brand recognition. The post How Often Should You Post on Social Media? Ask Yourself These 4 Key Questions appeared first on Valasys Media. But how often should you be posting?

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Social Media Media Branding Brand Identity 40

Digital B2B Marketing

JUNE 28, 2011

This should be a call to ensure you measure your social media activities, and to measure them correctly. One of the challenges of measuring social media ROI is the return comes in many different forms. Most companies quickly implement traditional media measurements, slightly adapted for social media. You Manage What You Measure.

Media 100

Media Social Media ROI Media Plans 100

B2B Marketing Traction

AUGUST 25, 2010

B2B marketers are adopting social media, but they have a lot of questions about it! In a recent blog post, Paul Dunay referenced Jeff Bullas ‘ blog on B2B social media statistics. Michael Stelzner published results of an April 2010 survey of over 1300 small business owners about social media marketing.

Social Media 100

Social Media Media Business Stats 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

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PR Social Media Paid Content Media 161

Biznology

SEPTEMBER 21, 2011

Has your boss started asking you the so-called “tough questions” about social media yet? What’s the ROI for this social stuff? These are great questions. They’re just not the right questions to start with. So, if these aren’t the right questions to start with, what are the right questions?

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Social Media Media Wikipedia PR 80

Marketing Insider Group

JUNE 7, 2010

The session will be moderated by David Rosen, Chief of B2B Social Media at Makovsky + Company. We will be discussing what the PRSA is calling “ The Forbidden Dance: B2B and Social Media ”. So below is a recap of the 7 burning questions along with a summary of my view: 1. Which department should own social media?

Social Media 100

Social Media Media B2B Customer Satisfaction 100

Trade Press Services Newsletter

APRIL 4, 2024

Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic. Preparation is key. Prior to the interview, research the podcast, host, and typical audience.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Trade Press Services Newsletter

MARCH 7, 2024

A published book enables authors to be seen as thought leaders in their fields, which can help grow their client base, expand their social media following, and create greater awareness of their products and/or brands through multiple media outlets.

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Paper Thought Leadership Planning Storytelling 311

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

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Social Media Stats Marketing Report Paid Search Agency 309

Hubspot

MAY 26, 2016

The social landscape today looks a lot different than it did last year. At HubSpot, we've developed a series of questions to help folks determine if it's really time to create a new social media account. 9 Questions to Ask Before Creating Another Social Media Account. or even last month. Sound familiar?

Social Media 56

Social Media Media Paid Social Agency Network Marketing 56

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. More questions? Meta saw 16.6%

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Lead Gen Paid Content Social Media Sales Qualified Leads 115

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

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Social Media Social Marketing Planning Tips 313

Convince & Convert

JANUARY 6, 2013

There is an almost infinite variety of minor circumstances that can occupy your attention and create frustration for social media and content marketing professionals. So much has been written about the mechanics of social media marketing in the past year, that I fear we’re losing sight of the horizon.

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Social Media Media Social Marketing Content Marketing 153

The Forward Observer

MARCH 8, 2024

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

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Social Media Resource Management Organization Social Marketing 161

Marketing Insider Group

NOVEMBER 23, 2023

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. What’s the difference between content marketing and social media? With social media, the focus is on engaging consumers. In effect, we’ve all become a little more human.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Martech

APRIL 11, 2024

That’s a question I’m asked regularly, likely because all companies are curious about their competitors. Its stack included: Advertising & Promotion Content & Experience Social & Relationships Commerce & Sales Data Management One drawback is that Perplexity’s technology recommendation was more high-level than the others.

Marketing Automation Services 129

Marketing Automation Services Bundling Marketing Management Public Relations 129

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

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Keywords Template Analysis Barriers 99

SnapApp

SEPTEMBER 4, 2012

If your business is online, you need social media - end of story. A recent study found that 60% of consumers worldwide expect brands to respond on social media channels when questioned. This rapid integration of social media into business practices is a clear indication of its popularity and utility.

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Social Media Cost Media Conference 48

Hubspot

OCTOBER 27, 2016

It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. Back in the day, I had to make the case for some businesses to even have a social media presence in the first place. After all, 69% of marketers are using social media to build a following.

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Social Media Planning Media Buyer Personas 28

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. As we were wrapping up, they asked if I had any questions for them. I replied, “Can you give me an idea of how involved the C-suite is with the social team?” To me this was a red flag.

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CMO Top of Funnel Thought Leadership Marketing Funnels 92

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller As a follow up to yesterday’s post regarding our latest webinar Reaching the Social Customer , our speakers have graciously agreed to respond to questions we were not able to get to on the live webinar. First up, social media thought leader and best-selling author of The Social Customer , Adam Metz weighs in.

Enterprise Management 48

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 48

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. A strategic approach I recommend answering the following questions before investing in any AI tools: Identify the opportunity. What does your business need to do with AI?

Marketing AI 126

Marketing AI Paid Search Agency Generation Enterprise Management 126

FMG Suite

APRIL 25, 2024

They might blog, but only inconsistently, and they might avoid social media. Build curiosity and ask questions. If your home page doesn’t answer these questions in five seconds, here is how you can fix it. To fix this, first start by answering those four questions. What is worth the time? Don’t write “Weekly Newsletter.”

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Top Rank Marketing

MARCH 20, 2024

Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines. Try answering each of the following questions to determine whether the platform still has something to offer your B2B marketing. Is your audience still active on X?

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Twitter B2B Marketing B2B Bandwidth 99

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar.

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

FMG Suite

APRIL 25, 2024

And when it comes to prospecting and growing your business, social media is one of the best places to leverage your digital presence. And while every social media platform has pros and cons, LinkedIn offers staggering advantages, as it is the best for prospecting new clients. Question 2: What are some hashtag best practices?

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Linkedin Ideal Customer Profiles Rules Profiling 52

MLT Creative

JULY 11, 2013

A friend of mine, Anne Gallaher, owns an agency in Pennsylvania and recently sent two questions to a select group of her peers in preparation for a speaking engagement on changes in social media. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.'

Social Media 40

Social Media Peer-to-peer B2B Marketing Social Marketing 40

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

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Work Management Marketing Management Social Media Stats 145

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. 1 Will this social trend add value to your brand?

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Trends Lead Scoring Lead Ranking Branding 146

Adobe Experience Cloud Blog

MARCH 1, 2011

by Andrew Spoeth This post is a follow up to our earlier post titled Frequently Asked Questions about B2B Social Media. It is based on one of our most successful webinars to date, titled Social Media for Business Marketers – the real ways B2B marketers can use social media to drive success.

Social Media 48

Social Media Media B2B Lead Ranking 48

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing. Is it important?

Social Media 98

Social Media Media B2B Advertising Agencies 98

Content Marketing Institute

NOVEMBER 2, 2023

With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips.

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Social Media Media Traffic Tips 123