Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

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Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

OCTOBER 1, 2012

This may seem obvious since you want to create content for your customers and prospects but it is somewhat of a tricky question. This will lead you to answering the most important question for your readers/ visitors, “What does it do for me?”. When: To answer this question, I suggest developing an editorial calendar.

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Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 60

Industrial Marketing Today

FEBRUARY 18, 2013

Lately I have been fielding a lot of questions about responsive web design from companies that are planning an industrial website redesign. In case you are wondering what the heck [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Design 60

Design Paid Search Agency Companies Planning 60

Industrial Marketing Today

JANUARY 28, 2013

I am not referring to the age-old question, “What will we write about?” Creating content that an industrial and technical audience will find relevant is not easy. An industrial marketer [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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Relevance Content Marketing & Strategy Marketing 60

Industrial Marketing Today

OCTOBER 16, 2012

The fact that you found this industrial marketing blog and are reading my post, tells me that you have asked yourself that very question and are curious about the answer. [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

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Industrial Marketing Today

SEPTEMBER 17, 2012

An honest and professional digital marketing assessment must, at the very least answer these questions for you. You must be satisfied with the answers to those questions before you can feel confident and comfortable changing the status quo. Why do you need to implement a particular industrial marketing tactic?

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Cost Planning Marketing Budget Creation Marketing Budget 60

Industrial Marketing Today

NOVEMBER 9, 2010

I wrote this post because Chris, a regular reader of this blog, emailed me recently with a question on B2B lead scoring. His question – “Could you briefly describe the tools/process you use to ‘score’ sales leads?”. Great question! First of all, thanks Chris for taking the time to read my posts and emailing me.

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Lead Scoring Lead Ranking Resources Marketing Automation Services 60

Industrial Marketing Today

SEPTEMBER 2, 2012

Consider this post then as my politically correct response to your question. So choose carefully by asking the right questions. My first reaction is to tell them, “Don’t expect me to discount my price because you made a bad decision to begin with.” Usually I’m forced to bite my tongue since it is still early in the sales call.

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Design Wikipedia Content Sales Qualified Leads 60

Industrial Marketing Today

MARCH 23, 2011

Then we asked the raters questions like: “Would you be comfortable giving this site your credit card? Cutts: There was an engineer who came up with a rigorous set of questions, everything from. “Do Questions along those lines. Would you be comfortable giving medicine prescribed by this site to your kids?”.

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Content SEO CAN-SPAM Buzz 60

Industrial Marketing Today

JANUARY 3, 2012

This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The question – what do we write about? Happy New Year! The answer – create a content series.

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

Industrial Marketing Today

MARCH 17, 2011

Here are some suggestions for repurposing existing content to make them reader-centric while driving lead gen and sales for your company: Drive traffic back to product pages on your site by turning Frequently Asked Questions (FAQs) into individual “how-to” blog posts. Don’t let the perennial question, “What will I write about?”

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Industrial Marketing Today

JULY 9, 2010

There’s is no question that marketing departments do become a lot more efficient by automating many of these marketing tasks. To most C-level execs that really means answering the question, “How much revenue did it generate?” To most C-level execs that really means answering the question, “How much revenue did it generate?”

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Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

SEPTEMBER 24, 2012

For answers to that question, let me direct you to some of my past articles posted here that will give you more insights. I advise my clients to embrace that philosophy and not to think of industrial marketing as mere sales support. How can digital marketing help create more qualified opportunities for industrial sales?

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Lead Ranking Marketing Qualified Leads Paid Search Agency Sales Qualified Leads 60

Industrial Marketing Today

NOVEMBER 28, 2010

Those are two very debatable questions but that is a topic for another post. May be I just answered my own questions, if you catch my drift. Can DiY SEO be just as effective as hiring an outside expert? Should IT be handling this task? Mistake #1: Lack of strategy and incomplete keyword research.

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Industrial Marketing Today

JANUARY 25, 2012

So ask yourself this question, “Is my industrial marketing content really helping my buyers make a more informed decision and is it moving them closer them to a RFQ?”. Sellers may be too close to the forest to see the trees and firmly believe their marketing content is helpful to their buyers.

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Top of Funnel Buying Cycle Lead Ranking Digital Marketing Funnels 60

Industrial Marketing Today

MAY 7, 2012

Use your content to raise relevant questions and increase their awareness of problems/risks/opportunities to persuade them to take action now. Your content must convince the reader of the value exchange before they’ll part with their contact information in exchange for your offer. See Problem-centric Industrial Marketing ).

Content Marketing 60

Content Marketing Planning Content Sales Qualified Leads 60

Industrial Marketing Today

MARCH 3, 2012

Here are some suggestions: Turn FAQ questions and answers into blog posts. This chart published by MeraketingSherpa illustrates my point. SEO tactics vary widely in degree of execution difficulty. How does one solve this industrial blogging duality? Create a series of “how-to” articles that solve real-world problems.

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Trade Show B2B Thought Leadership FAQ Thought Leadership 60

Industrial Marketing Today

AUGUST 20, 2012

A good content marketer must play many roles – he/she must know SEO, be an investigative reporter who asks the right questions for extracting the meat of the matter from SMEs, be a copywriter, an editor, a marketer and be savvy about social media. Those are not easy challenges to overcome for a copywriter.

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Industrial Marketing Today

JULY 12, 2011

However, if you are a manufacturer or an industrial services company, ask yourself this question, why would anyone buy your products or services if they don’t know they have a problem? Nobody buys product features, they want solutions. That’s marketing 101, right? I get that.

Marketing Management 60

Marketing Management Paid Search Agency Comparison Inbound Marketing 60

Industrial Marketing Today

JANUARY 18, 2012

You may be questioning the need to spend the money on a website evaluation when you already know you need a redesign. A comprehensive assessment of your current site is very different from freebie site audits that are usually used as bait for getting website redesign projects. And yes a good website audit will cost you money.

Marketing Websites 60

Marketing Websites CMS Development High Quality Lead Top of Funnel 60

Industrial Marketing Today

NOVEMBER 16, 2011

The question I have is what happens to authority sites that curate and/or republish your blog posts? Stick with posting good content on your site and let other bloggers and industry experts link back to your original article when they cite your post (something you should be doing anyway).

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Industrial Marketing Today

APRIL 21, 2011

Reporting – Ask plenty of questions just like a good investigative reporter would. I’m a Mechanical Engineer and yet, I have to do my research before interviewing a Chemical, Civil or Electrical engineer because I have limited knowledge about those engineering disciplines.

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Peer-to-peer Copywriting Content Work Management 60

Industrial Marketing Today

MARCH 16, 2012

Manufacturers and industrial companies can adopt the same blogging strategy instead of reinventing the wheel each time they need to answer questions about their proposed solution and/or RFQ. BTW, did you realize that the above plan of action wouldn’t work unless I had a blog that is devoted to industrial marketing?

Lead Management 60

Lead Management Lead Ranking Lead Scoring Sales Qualified Leads 60

Industrial Marketing Today

NOVEMBER 3, 2011

Here are some suggestions for repurposing existing content and quickly turning them into blog posts that are more reader-centric: Convert your Frequently Asked Questions (FAQs) into individual “how-to” blog posts. One way to get over this hurdle is to repurpose some of your existing content into blog posts.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Industrial Marketing Today

JUNE 15, 2010

Please share with your friends and followers: Related posts that may interest you: B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers Is Your Industrial Website Still Just a Business Card? Take a quick poll.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

They prefer access to “live experts” on technical questions. When these engineers visit a website, they want a mechanism by which they can ask technical questions and expect a response live online or by e-mail within 24 hours of submitting a question.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

OCTOBER 20, 2011

Community members ask questions relevant to their needs, seek answers from others like them, users express their opinions and experiences with your industrial products, teach and learn from one another. A community forum overcomes this challenge because new content is user generated.

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

Industrial Marketing Today

SEPTEMBER 13, 2010

White papers: Without a question, this continues to be the most effective content to build your in-house list. Instead of taking up more space here, let me direct you to some of my earlier posts about industrial websites and SEO.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

SEPTEMBER 3, 2010

These three charts (from the webinar) illustrate how to answer these key questions. Are your company, products and services visible in various online channels used across the stages?

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Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions. Clearly define personas by addressing the WIIF (What’s in it for me) question for each stakeholder. They are: WHO : Who are the intended recipients of your emails? Are you targeting final decision makers, users and/or influencers?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

SEPTEMBER 21, 2011

Just like the proverbial chicken or the egg conundrum, the recurring question in redesigning websites is – what comes first, site content or site design? If you are in the process of redesigning your industrial website, pause for a moment and think about the site content first.

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Marketing Websites Wiki Content Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 1, 2011

Try to make the content of every e-mail that you send out answer the “What’s in it for me (WIIFM)” question from the customer’s perspective. Instead of thinking of your e-mail marketing as a series of campaigns for pushing out your messages, become more customer-centric. Think about what is important to them.

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Industrial Marketing Today

JANUARY 30, 2011

raises some interesting questions about the quality of data collected from landing pages and gated vs. ungated content (see my earlier post, If You Want Better Leads, Set Your Content Free ). Crappy and outright false information from your visitors have a direct impact on the quality of leads that you capture.

Landing Pages 60

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 60

Industrial Marketing Today

JUNE 8, 2010

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Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

APRIL 20, 2010

Just this week, I received two invaluable reports with charts and graphs to answer many of the questions that B2B marketers have about using social media. I’m happy to see that’s no longer the case.

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Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

APRIL 21, 2010

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors.

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Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

AUGUST 17, 2010

Since each has their own questions, concerns and interests, one needs to develop content around those specific issues. It is not just optimizing words within your marketing content. When developing content, it’s important to build customer personas, and create individual content paths for each of them.

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