Hubspot

APRIL 5, 2023

You’ll also need a thorough knowledge of sales trends and stats to succeed. With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you. Explore different salary stats (as of 2023) that different sales positions provide and what skills these roles require.

Stats 78

Stats Enterprise Management Work Management Marketing Management 78

Sprout Social

MAY 10, 2019

As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own. A study using eye-tracking technology found that YouTube ads hold visual attention 62% of the time, compared to 45% of TV ads.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Hubspot

FEBRUARY 3, 2020

This means that by the time they all reach purchasing age, digital, online, and mobile-first marketing will be vital to your strategy. However, the ways we use social media, handle our finances, and purchase products are still slightly different. 52 Gen Z Stats to Know in 2020. General Stats. The truth is -- kind of.

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Hubspot

JANUARY 27, 2020

In fact, a Deloitte study found that a growing number of private companies are more heavily prioritizing emerging technology and hiring talent in their annual budgets. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it. In a 2018 study based in the U.K.

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Top Rank Marketing

AUGUST 11, 2023

The post Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Sprout Social

JANUARY 27, 2020

Here’s five stats to get you fired up about social media marketing for your software company. . 86% of consumers buying IT products use social media to help them decide on a purchase. Social media has become a stepping stone on the path to purchase for industries across the board. Not convinced? We want to hear from you, though.

Social Media 105

Social Media Stats Software Social Marketing 105

Hubspot

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. General Stats. In a 2019 study of 60,000 Reddit posts, those between 60 and 80 characters get 8,600 upvotes. Takeaways from Reddit Stats. Reddit Blog ). Foundation Inc. ).

Stats 98

Stats Mobile Advertising Internet Marketing Mobile Marketing 98

Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. – Case studies (65%). Trailing only retail and brand sites, blogs rank as the third most influential digital resource guiding consumer purchasing decisions.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Porch Group Media

OCTOBER 1, 2020

Emarsys, 2018) 59% of respondents say marketing emails influence their purchase decisions. Emarsys) Email offers result in shoppers spending 138% on their purchases. Check out these stats on the effectiveness of email marketing automation: Automated emails get 119% higher click rates than broadcast emails.

Stats 71

Stats Email Marketing Trends Planning 71

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior.

Research 145

Research Loyalty Case Studies Communities 145

KoMarketing Associates

NOVEMBER 6, 2014

There are so many good reports and surveys being conducted (* cough ) and truthfully, some of the stats surprise me. Today, I’m going to look at some of these more surprising stats and discuss what they really mean to marketers. For someone who doesn’t have a lot of extra time to go out and find those, it’s a fantastic resource.

Stats 120

Stats B2B Marketing B2B Lead Gen 120

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. These stats will help you know how video marketing influences customers. Another study noted that adding video on the webpage increased the average time spent. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

KoMarketing Associates

DECEMBER 8, 2021

Unlike consumers, B2B buyers won’t make a purchase on a whim standing in the checkout line. Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase. Purchase stage.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. online consumers made a purchase. Now you’re onto something. 61% of U.S.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website. These are loyal customers who interact with your brand frequently and make repeat purchases.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Moz

JANUARY 14, 2020

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. Let’s count down to the strongest correlation in the study: 4.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Porch Group Media

OCTOBER 29, 2019

Email Marketing Stats and Trends. 59% of respondents say marketing emails influence their purchase decisions. Consumers who purchase products through email spend 138% more than those that don’t receive email offers. Studies show that triggered emails received 70.5% More than 50 percent of U.S. WordStream ). WordStream ).

Stats 45

Stats Email Marketing Trends Trigger Marketing 45

Marketing Insider Group

NOVEMBER 30, 2022

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing. 1 Do these stats place your brand behind the eight ball or ahead of the game?

Trends 167

Trends Personalization Marketing AI SWOT 167

SalesIntel

NOVEMBER 24, 2021

Intent data gives actionable information about the purchasing intent of a buyer that can be used for lead generation and lead qualification. Intent data shows the roadblocks in the buyer’s purchasing journey, allowing firms to reduce those obstacles and encourage customers to make repeat purchases. . Get Started.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Marketing Insider Group

JULY 10, 2023

Try Semrush, Open SEO Stats, SpyFu, or BuzzSumo to uncover how your competitors are doing. Website Analytics Your marketing should be sending people to your website, where they’ll hopefully engage and eventually contact you for a purchase. Studies show companies that cut decisions from nine months to one month and saved millions.

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

KoMarketing Associates

JANUARY 27, 2014

We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). Mobile can no longer be seen as the “second screen” as customers are making purchases and purchasing decisions on their phones. What this information tells me is 38.6%

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Liveintent

OCTOBER 3, 2018

In fact, a 2017 study found that more than half of millennials prefer shopping at retail stores to any other type of purchasing. Millennials are more likely to do research before purchasing, so it’s critical that retailers create an omnichannel experience, making the transition from screen-to-store seamless.

Stats 66

Stats Amazon Mobile Marketing Rules 66

EveryoneSocial

SEPTEMBER 28, 2021

Now, let’s get into the word-of-mouth stats you need to know. Let’s start with some general word-of-mouth marketing stats that’ll set the foundation for the value of this channel. Let’s start with some general word-of-mouth marketing stats that’ll set the foundation for the value of this channel.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Schubert B2B

MAY 26, 2023

With more customers turning to online channels and mobile devices for purchase decisions, businesses must adopt an online presence if they want to succeed. A well-executed B2B digital marketing campaign can ensure that the only eyes exposed to the marketing materials are those that have a good chance of making a purchase.

Paid Content 62

Paid Content B2B Marketing Planning B2B 62

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the stats. Here are the stats. 64% of consumers will make a purchase after watching a branded video on social platforms. Here are the stats. 28% of local searches result in a purchase. As shown above, studies have indicated the vehicles by which your consumers are searching and buying. on desktop.

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Stage 1: New Subscribers At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website. Source: Campaign Monitor 2.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Contently

JULY 26, 2022

You have to convey facts, stats, numbers, and data to your audience. Studies show that 95 percent of millennials now use fintech, and 9 in 10 Americans use some type of fintech app. Numbers, data, facts, and stats are the life blood of any fintech company. Let’s face it: Financial content can be bone-dry.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

SocialPilot

JANUARY 14, 2024

A Q3 2022 study revealed that 40% of internet users aged between 46-55 access LinkedIn. Discover more of such LinkedIn stats below. As per Linkedin, an average of 10 content pieces are considered before making a purchasing decision. Give a quick check on these LinkedIn stats on ads to create a better ad strategy.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Webbiquity

OCTOBER 1, 2019

Tools – Suitable for case studies and how-to articles. For the second post, one of the trends can be examined in detail, with the findings of the study released as a report. You can also conduct a secondary study by analyzing existing studies and compiling or visualizing the most impactful stats in your report.

Email Marketing 211

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 211

Content Standard

JANUARY 12, 2016

If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content. If you’d like to step up your Twitter game, consider Tweeting some of these stats from Skyword’s research. ORGANIZATIONAL STRUCTURE.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content. If you’d like to step up your Twitter game, consider Tweeting some of these stats from Skyword’s research. ORGANIZATIONAL STRUCTURE.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Martech

MAY 12, 2022

A full 69% of shoppers say they have been inspired by social media to make a purchase. The study said that globally the two most popular social platforms were Facebook (where 45% of respondents engage) and Instagram (33%). Buy here now. As you might recall, this was the rationale behind Shopify’s ‘new Linkpop link-in-bio tool.

Social Media 102

Social Media Peer-to-peer Media Work Management 102

Golden Spiral

MARCH 10, 2022

These four gifts don’t guarantee someone will quote you during purchase discussions and decisions, but without them, you’re surely just another name in the crowd. In the process of creating your solution, installing it, onboarding teams, and service companies who’ve purchased, you’ve learned a ton about the core problem you solve.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

SmartBrief - Marketing

MARCH 5, 2024

And the stats back this up. According to a study conducted by WorldatWork, 85% of companies that implemented recognition programs experienced a positive effect on employee engagement. When employees feel appreciated, they come to work with excitement, relishing being a part of a positive company culture. And guess what?

Business 93

Business Allocation Lead Scoring Lead Ranking 93

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Our team curated the latest stats we could find to help you stay current and informed for 2023. Take a look at these stats on how it has grown and who is using email. Table of Contents.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

chiefmartech

APRIL 12, 2021

There were a couple of stats in their published report that stood out to me. But hang on… Here’s the other stat I found interesting: how many marketing tools does a marketing team use on a regular basis? Some additional data from Airtable’s study indicates that it will. So the question is: why is it happening?

Tools 124

Tools Stats Case Studies Custom Publishing 124

Outgrow

APRIL 18, 2024

Better Conversion Rates: When recipients open your emails, they are likely to take the desired actions, such as purchasing or clicking on a call-to-action. In fact, as per a study, the plain text style version delivers a conversion rate of 60% among customers via email. A low open rate might lead you down the wrong marketing path.

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52