PathFactory

MARCH 21, 2024

Webinar Recap: Your B2B Buyers Make Their Purchase Decision While Anonymous It’s true: more buyers to your website are going to be anonymous—and that’s OK! The main takeaway: Providing all the content your buyers need to make a purchase decision will work in your favor when your product is top of mind when it’s time to buy!

Purchase 52

Purchase Webinar Metrics Top of Funnel B2B 52

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Search Engine Journal

FEBRUARY 14, 2022

A global research study finds TikTok is a key part of consumers' path to purchase, where are increasingly discovering and buying new products. The post TikTok A Key Part Of Consumers’ Path To Purchase appeared first on Search Engine Journal.

Purchase 116

Purchase Studies Buy Research 116

Only B2B

OCTOBER 5, 2021

According to Retail Dive , 87 percent of buyers use the internet and search online to study a product before purchasing it. Is it necessary to make the purchase even if the information isn’t helpful or accurate? The post Purchasing Intent Data – How To Select A Intent Data Vendor appeared first on Only-B2B.

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

Martech

AUGUST 15, 2022

Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. Email campaigns triggered by price cut and back in stock notices resulted in first purchases from 25% of recipients, according to Bluecore’s 2022 Retail Benchmark Report.

Click Rate 95

Click Rate Purchase Best Practices Trigger Marketing 95

Porch Group Media

JANUARY 30, 2023

Each message built on the prior one and they really told a story about the journey, deciding how, when, and why to purchase their products. The post Case Study: Email Marketing first appeared on V12. We coordinated the plan and we emailed twice a month. The emails told a story across the different audiences.

Case Study 97

Case Study Case Studies Email Marketing Studies 97

Search Engine Journal

JUNE 15, 2022

TikTok shares the second installment of its Path-to-Purchase Report, a study showing TikTok’s impact on purchase journeys – from discovery to consideration to post-purchase evangelism. The post Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys appeared first on Search Engine Journal.

Purchase 86

Purchase Research Studies 86

B2B Digital Marketer

SEPTEMBER 28, 2023

Uncovering the emotional truth behind customer purchases through unconventional questioning. 13:06 – Uncover the emotional truth behind customer purchases through unconventional questioning. 13:06 – Uncover the emotional truth behind customer purchases through unconventional questioning.

Purchase 64

Purchase B2B Thought Leadership Thought Leadership B2B Sales 64

Search Engine Journal

JUNE 15, 2022

TikTok shares the second installment of its Path-to-Purchase Report, a study showing TikTok’s impact on purchase journeys – from discovery to consideration to post-purchase evangelism. The post Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys appeared first on Search Engine Journal.

Purchase 83

Purchase Research Studies 83

Only B2B

JUNE 30, 2023

However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies. This involves analyzing various data points and signals to identify purchase intent and align marketing strategies accordingly. According to Salesforce , B2B buyers are 2.8

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Tony Zambito

JUNE 8, 2020

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. June 8, 2020. What level of demand should we expect?

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

B2B Marketing Directions

NOVEMBER 29, 2020

One was a survey of 907 individuals who are involved in making business technology purchases for their organization, and the second was a survey of 227 individuals who work for technology vendors in a sales or marketing capacity. sources of information when researching potential purchases, up from 5.1 sources in last year's survey.

Purchase 98

Purchase B2B Vendors Case Studies 98

Sword and the Script | B2B

JANUARY 23, 2024

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Biznology

DECEMBER 28, 2016

Successful digital transformation achieve these results: CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors. Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? Does this help explain digital transformation to you?

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Martech

JUNE 30, 2022

shoppers are searching online for reviews and better prices before buying in store, according to a new Adobe Commerce study of sentiment among over 1,000 U.S. Other findings: 61% said receiving personalized promotions or recommendations will make them more likely to make a purchase. This explains why 76% of U.S. Processing.Please wait.

Purchase 89

Purchase Pricing Price Newsletter 89

KoMarketing Associates

JULY 17, 2019

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. Interestingly, content such as case studies (28 percent) and industry newsletters (24 percent) were at the bottom of the list.

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

KoMarketing Associates

MAY 15, 2018

While blog posts, online guides, and white papers are great “top of the funnel” content assets, you must nurture the lead all the way through to the purchase. Enter: case studies. But, how do you create a B2B case study that supports your content marketing strategy ? Step 3: Format the Case Study.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. In the latest content marketing survey by the Content Marketing Institute and MarketingProfs, 61% of the B2B respondents said they are using case studies in their content marketing programs.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

BenchmarkONE

APRIL 6, 2022

This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Case studies are an important part of your content marketing strategy. Case studies are an important part of your content marketing strategy.

Case Studies 84

Case Studies Case Study Studies Work Management 84

KoMarketing Associates

JUNE 18, 2019

This is due to a myriad of reasons, but especially the fact that more time is being spent researching purchases and conducting a detailed ROI analysis. a purchase. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities. What does this mean for B2B marketers? Establish Credibility.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Sword and the Script | B2B

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. Your chance to influence deals has moved upstream which is why marketing is so important in B2B.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

KoMarketing Associates

MAY 14, 2018

A total of 73 percent of respondents claimed that customer experience is an important factor in their purchasing decision. The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX honed in on buyer expectations and how B2B marketers are adjusting accordingly.

Purchase 155

Purchase Customer Surveys Forrester B2B Sales 155

Hinge Marketing

JANUARY 27, 2021

The Hinge Research Institute’s newly released 2021 High Growth Study: Consulting Services Edition describes these challenges and how firms have responded to them. Purchase the 2021 High Growth Study: Consulting Edition. According to the study consulting firms are solidly in last place when it comes to profitability.

Consulting 112

Consulting Studies Allocation Marketing Budget 112

The Lead Agency

MAY 25, 2023

When making a bigger purchase, you want to feel confident that you’ve weighed up your options and that the final product or service you’re going with is right for you. This is especially true for B2B buyers, who follow a long and complex purchase journey, which often requires input from multiple people at their company.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Sales Engine

AUGUST 2, 2017

Buyers today often use the Internet to research products and vendors long before they’re prepared to make a purchase. In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Hinge Marketing

JULY 20, 2020

Year after year, our annual High Growth Studies highlight an ongoing theme: attracting and retaining talented team members remains a top challenge for professional services firms. A Timely Second Study. For a second time, the Hinge Research Institute has conducted its Employer Branding Study. So what did we learn? Key Insights.

Studies 118

Studies Brand Identity Branding Acquisitions 118

Allocadia

MAY 23, 2023

Box’s marketers create their plans in Allocadia, create purchase orders in Coupa, execute activities using Marketo and other systems, and record pipeline impact in Salesforce.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. If you’re interested in purchasing the full report, click here. Defining High Growth Consulting Firms.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Porch Group Media

MARCH 31, 2020

2020 Modern Marketer’s Success Kit to Purchase Intent Marketing. The 2020 Success Kit to Purchase Intent Marketing gives you access to some of our most informative resources on in-market shoppers and purchase intent marketing trends, strategies and tactics. Download our 2020 Purchase Intent Marketing Success Kit.

Purchase Intent 52

Purchase Intent Purchase Intent Case Study 52

Top Rank Marketing

DECEMBER 8, 2023

The post Elevate B2B Marketing News Weekly Roundup: B2B Content Value Study, Google’s New Gemini AI, & LinkedIn Expands Newsletters appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Top Rank Marketing

AUGUST 11, 2023

The post Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” The study also had good worldwide representation. Purchase access here. Key Findings.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Martech

AUGUST 22, 2023

Buyers needed to know that Finish Thompson could help them at all stages of making an industrial pump purchase decision, from product design and manufacturing to installation, service and maintenance. Communications included a monthly newsletter with product and solution updates, testimonials, case studies and training materials.

Case Studies 77

Case Studies Case Study Studies Buy 77

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

Case Studies 114

Case Studies Case Study Studies Practices 114

Valasys

FEBRUARY 4, 2022

To buy research papers , first you need to decide the type of study that you want to do by going through our site. In addition to this, if you’re not pleased with the purchase or the way it had been delivered, then you can ask for a refund. The post Locate a Writer to Purchase Research Papers appeared first on Valasys Media.

Paper 40

Paper Purchase Research Sample 40