Zoominfo

DECEMBER 28, 2020

By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.”. What are customer buying signals?

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Social Media 130

Social Media Video Marketing Social Marketing Top of Funnel 130

Zoominfo

NOVEMBER 24, 2020

ZoomInfo’s streaming intent tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work?

Intent Data 244

Intent Data Intent Marketing Analytics Tools Intent Signal 244

Zoominfo

NOVEMBER 24, 2020

ZoomInfo’s streaming intent tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work?

Intent Data 230

Intent Data Intent Marketing Analytics Tools Intent Signal 230

Zoominfo

FEBRUARY 5, 2024

Outbound leads can be: MQLs (marketing qualified leads) : Leads who have interacted with your brand in a way that suggests they are open to making a purchase and choosing your product. Inbound campaigns ease prospects through the customer journey and down the funnel, so that leads are primed for purchase when they reach a sales rep.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Porch Group Media

JULY 14, 2020

According to research by the NRF , 90% of parents say their children influence their purchase decisions. This purchase influence does not just extend to products or services specifically for the child. Online videos lead the pack at 24% with social media posts (19%) and TV adverts (19%) also ranking highly.

Purchase 52

Purchase Generation Amazon Lead Scoring 52

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 86

Service Purchase Intent Landing Pages Psychographics 86

Only B2B

FEBRUARY 21, 2024

We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. Explicit Intent: This is like your prospect shouting their needs from the rooftops.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Oktopost

APRIL 9, 2024

Faster buyer journeys- Getting your messaging through to leads before they’ve even made a move toward a purchase means you won’t need to spend as much time nurturing them and convincing them to progress further down your sales funnel. At any given time, most of your best prospects aren’t in the market to buy what you’re selling.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

KoMarketing Associates

JULY 9, 2019

Previous research shows that video marketing, for instance, is beginning to grow in prominence. Research indicated that the most mainstream trends are currently video marketing (68 percent), ABM strategy (64 percent) and on-demand content strategy (55 percent).

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

Zoominfo

NOVEMBER 24, 2020

ZoomInfo’s intent data tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work?

Intent Data 130

Intent Data Intent Intent Signal Marketing Analytics Tools 130

Unbounce

APRIL 4, 2019

For instance, if you’re a popular retailer, like Nordstrom, or you fulfill a common need, like plumbing services, people head to Google first to search, research, validate, and then purchase. Consumers searching in Google have high purchase intent. Purchase Intent. Purchase Intent.

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

SocialPilot

JANUARY 14, 2024

There are 9 billion content impressions in LinkedIn feeds every week 2 million posts, articles, and videos are published on LinkedIn every day. A video post is 20 times more likely to be re-shared by LinkedIn users. Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Contently

SEPTEMBER 20, 2016

Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI. A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase).

ROI 60

ROI Paid Search Agency Video Marketing Ads 60

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Zoominfo

JUNE 27, 2018

40% of people say they have purchased an item online after seeing it used by an influencer ( source ). 74% of people trust social networks to guide them to purchase decisions ( source ). 49% of people say they rely on recommendations from influencers when making purchase decisions ( source ). 32% of U.S. 32% of U.S.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

QuanticMind

FEBRUARY 15, 2019

In light of the proliferation of ads on Facebook, Instagram and other social media, digital practitioners are pretty much required to have a video ad strategy in place — and one that makes them stand out from competitors. That said, a good video ad strategy is far more than just another addition to your overarching advertising strategy.

Paid Search Agency 40

Paid Search Agency Ads Video Marketing Ad Building 40

Biznology

NOVEMBER 23, 2015

Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. There are good reasons as to why 52% of corporate marketers stated that video content marketing is the type of content that has given them the best marketing ROI.

Video Marketing 80

Video Marketing Product Tips B2B 80

Hubspot

OCTOBER 5, 2023

If you use videos in your social selling strategy, Instagram is a good place to be because it has the highest ROI for marketing videos. Being able to offer customer service through DMs: Consumers make purchases within an app and expect to get customer service there too.

Advertising Channels 70

Advertising Channels Best Practices Purchase Intent Trust Marketing 70

Valasys

NOVEMBER 25, 2019

Prologue: The use of B2B Videos marketing is one the rise. With the video being a big thing in 2019, the projections for B2B video marketing trends look promising for 2020. According to a report by the Smart Insights, 83% of marketers believe that videos are becoming increasingly important.

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

Zoominfo

DECEMBER 28, 2020

By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.” What Are Customer Buying Signals?

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Martech

NOVEMBER 20, 2023

Dynamic content uses customer insights to turn engaging content into actionable results, nudging subscribers from interest to purchase. A visit to your pricing page could signal purchase intent. Snagged a whitepaper or video? A gentle email nudge with a sweetener like a discount can turn maybes into purchases.

Email Marketing 124

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 124

Liveintent

MAY 24, 2021

Including other channels in your media plan or marketing mix can enable brand lift across most brand health metrics (like share of voice, unprompted brand recall, prompted brand recall, purchase intent, and brand equity), improve customer-acquisition-costs (CAC) and lower cost-per-acquisition (CPA). But don’t stop there.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Zoominfo

JUNE 13, 2018

Social media creates kinship between companies and customers, and kinship equals purchase intent.” – Jay Baer. By 2020, 85% of the buyer-seller interaction will happen online through social media and video.” – Josiane Feigon. Click to Tweet! Click to Tweet! Now, it means Always Be Connecting.” – Jill Rowley. Click to Tweet! “By

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Zoominfo

MARCH 26, 2018

Online personalities and experts have a huge influence on the modern buyer’s purchase decisions—even in the B2B world. Twitter users’ purchase intent doubles when exposed to promotional content from an influencer ( source ). For example, a lifestyle vlogger promoting a hair product at the start of their new video.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Marketing Insider Group

NOVEMBER 22, 2021

Here are some ways you can optimize old posts to improve their performance: Add visual content like images and videos. Add or update calls to action to align with user intent. Research by HubSpot recently found that newly optimizing underperforming content doubled (!) the number of leads generated by old posts. Image Source.

Analytics 257

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 257

Porch Group Media

NOVEMBER 3, 2020

With the economic downturn, purchase intent is not what it used to be. In a September 2020 survey by McKinsey, purchase intent is 14 percent below pre-COVID-19 levels. With social distancing firmly entrenched as a way of life for the near future, people are more open to shopping and purchasing vehicles online.

Purchase Intent 98

Purchase Intent Digital Transformation Customer Surveys Pricing 98

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. They’re demonstrating a willingness to purchase, meaning they’re more likely to seal the deal in the near future.

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

Aberdeen

MARCH 1, 2019

The intent behind the new features is to bolster advertiser results and experiences and to bring some needed innovation to their ads options. The three new features are video assets for display ads, a “combinations report” on ad performance, and improved responsive ad output enabled by an “ad strength scorecard” on responsive display ads.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

FunnelEnvy

SEPTEMBER 18, 2023

How do they make purchasing decisions? A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent. Analyze data for visitor browsing behavior patterns, content consumption, engagement levels, and purchasing history. Buying Behavior: Is this a B2B or B2C customer?

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Televerde

JULY 26, 2021

Ranking for purchase-intent keywords finds customers who are closer to a buying decision, increasing the likelihood they’ll convert after interacting with your content. Check out the video below for a deeper dive (including a step-by-step guide) on refreshing your content. Create Content for Purchase-Intent Keywords.

Top of Funnel 52

Top of Funnel Conversion Content Marketing Allocation 52

Aberdeen

MARCH 25, 2019

Five Ways to Succeed at Intent Marketing. Video ad targeting is a key tactic to leverage the power of intent data. Marketing spend allocated to video advertising can really get some mileage; even B2B prospects scroll through their phones and engage with ads. Intent data is the key to successful ABM.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Martech

MARCH 6, 2023

Both CTV and OTT can also include video-on-demand (VOD) services. Mobile phones can also be targeted; users often project video from their phones to a bigger screen. Should they: Purchase a product or service? Each platform’s definition of video completion rate might differ. Learn more about your offering?

Paid Search Agency 78

Paid Search Agency Ads Campaigns Cable 78

Aberdeen

JANUARY 24, 2020

Thus, it comes as no surprise that video content is skyrocketing in popularity. Video marketing allows room for higher engagement, memorable interactions, and meaningful human connections. As more marketers turn to videos to educate and nurture their customers, video marketing will become more prominent in 2020. .

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

Vidyard

JULY 1, 2015

Video is the closest thing to being there in person…your audience can hear you, and see you. And when you add interactive elements, a video becomes a true conversation, where you and your viewers can learn about each other. That’s likely why it’s predicted that by 2018, video will account for 80% of web traffic.

Video Marketing 51

Video Marketing Top of Funnel Cost per Lead Purchase Intent 51

Adobe Experience Cloud Blog

JUNE 29, 2015

Author: Kimbe MacMaster Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. Video is also driving some serious business results. Just consider these high-performing video stats: Emails with videos see 2-3x higher click-through rates. Would you know?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Video Marketing 48

Digilant

APRIL 23, 2024

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. Advertisers might want to consider programmatic audio buying platforms that allow for centralized purchasing across multiple platforms.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52