Zoominfo

NOVEMBER 15, 2021

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. This “late stage” intent data provides visibility into who is researching in your category, your specific products, your competitors, and possible alternatives.

Intent Data 100

Intent Data Purchase Intent Purchase Intent 100

B2B Marketing Directions

JANUARY 21, 2024

Source: Shutterstock (This year, I plan to devote some of my Research Round-Up posts to a discussion of academic research papers about artificial intelligence. The quality of the product ideas was based on purchase intent. All 400 product ideas were evaluated by a panel of college-age individuals in the United States.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

Top Rank Marketing

OCTOBER 17, 2023

At B2B Forum the two companies held a panel to discuss the research and share insights. Evolving Role of Webinars: Historical Context: Laura mentioned that her initial research on digitizing events did not catch much attention, but the pandemic changed that perspective.

Webinar Metrics 119

Webinar Metrics Forrester Top of Funnel Research 119

B2B Marketing Directions

MAY 12, 2024

(This Research Round-Up discusses the 2024 B2B content consumption report from NetLine Corporation. The NetLine research is particularly valuable for two reasons. NetLine's data shows that the total demand for B2B content has grown by 77% since the 2019 edition of the research. compared to 2022 levels. over last year.

Marketing AI 70

Marketing AI Research B2B Content 70

Zoominfo

DECEMBER 28, 2020

By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. When B2B buyers need to solve a problem, they start researching online. Let’s break that down.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Martech

DECEMBER 6, 2021

And brands that are doing precisely that this holiday season are arming their teams with the most accurate, real-time consumer research possible. Let’s see how that looks and ways your brand can still take advantage of opportunities that consumer research has to offer this holiday season. Consumer purchase behaviors shifting.

Differentiation 107

Differentiation Research Branding Brand Identity 107

Porch Group Media

OCTOBER 20, 2022

Purchase Intent & Shopping Behaviors 72% of new movers buy new items and services prior to moving. Uncover key insights on new movers’ shopping behaviors, including purchase timing, enticements to try new brands, social media purchasing power, and more. Download the 2022 New Mover Trends Report.

First-Mover Advantage 52

First-Mover Advantage Trends Research Purchase Intent 52

B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. This research is particularly valuable for two reasons: It captures the real-world content consumption behaviors of business professionals. In 2021, C-level executives represented 14.8%

Research 52

Research B2B Paper Purchase Intent 52

B2B Marketing Directions

MAY 7, 2023

(This month's Research Round-Up discusses the latest B2B content consumption report from NetLine Corporation. The NetLine research is particularly valuable for two reasons. since the 2019 edition of the research. Source: NetLine Corporation Virtually all B2B companies now use content marketing in some form.

Research 52

Research B2B Paper Content 52

Porch Group Media

FEBRUARY 23, 2021

In research by McKinsey & Company, growth in consumers purchasing online for many categories is between 15-35%. For example, furnishings and appliance purchases is expected to see a growth of 30% in online shoppers. V12 Signals – Insights into Purchase Intent. Additional Insights Retailers Are Seeking.

Purchase 52

Purchase Planning Multi-Touch Attribution First-Mover Advantage 52

Martech

AUGUST 16, 2024

When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We The effect was even greater with high-risk/big-ticket purchases like expensive electronics or medical devices.

Marketing AI 129

Marketing AI Lock-In Television marketing Purchase Intent 129

Oktopost

JULY 2, 2024

The Limitations of Intent Signals Intent signals can offer glimpses into potential buyer interest, but several vital limitations often hamper their effectiveness: Ambiguity of Signals: Actions like website visits or content downloads sometimes indicate a company’s readiness to buy. Acme company’s prospect community strategies 1.

Intent Signal 118

Intent Signal Trust Marketing Communities Intent 118

Martech

AUGUST 8, 2024

. “When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

Marketing AI 117

Marketing AI Advertising Agencies Paid Search Agency Work Management 117

Zoominfo

NOVEMBER 24, 2020

ZoomInfo’s streaming intent tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work?

Intent Data 244

Intent Data Intent Intent Signal Marketing Analytics Tools 244

Martech

JULY 11, 2024

Again, from ZoomInfo: “Identify interest: Purchase-intent signals help identify which companies are actively researching your solution before they fill out a form on your site or engage with your sales and marketing teams.” ” As a result, we tend to think of this as an MQL. But this is where things break from reality.

B2B Marketing 133

B2B Marketing Intent Signal Zoominfo B2B 133

Zoominfo

NOVEMBER 24, 2020

ZoomInfo’s streaming intent tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work?

Intent Data 230

Intent Data Intent Intent Signal Marketing Analytics Tools 230

Act-On

SEPTEMBER 24, 2023

The challenge is that fragmented intent doesn’t deliver targeted traffic. Marketing Funnels and Keyword Research As you probably know, there are three stages of the buyer’s journey: awareness, consideration, and decision. At this stage, the marketer is learning, researching, and becoming aware of potential solutions.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Zoominfo

FEBRUARY 5, 2024

Outbound leads can be: MQLs (marketing qualified leads) : Leads who have interacted with your brand in a way that suggests they are open to making a purchase and choosing your product. Inbound campaigns ease prospects through the customer journey and down the funnel, so that leads are primed for purchase when they reach a sales rep.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Martech

OCTOBER 3, 2023

The data comes from a survey by Dynata, a global first-party data market research platform, to gauge purchase intentions among 1,000 U.S. Dig deeper: Ecommerce trends to watch for this Prime Day Consumer intentions. consumers including Prime and non-Prime members. The survey was commissioned by UGC platform Bazaarvoice.

Amazon 117

Amazon Purchase Intent eCommerce Sample 117

Porch Group Media

JULY 14, 2020

There is a ton of great content and research on marketing to millennials, how to influence Baby Boomers, or what types of messaging most appeals to Gen X. According to research by the NRF , 90% of parents say their children influence their purchase decisions. The study focuses on Generation Alpha, children aged 6-16 years.

Purchase 52

Purchase Generation Amazon Lead Scoring 52

Only B2B

APRIL 3, 2024

Intent data transcends basic website visits, offering profound insights into a prospect’s purchase intent. This comprehensive data enables you to pinpoint prospects actively researching solutions akin to yours, indicating a heightened readiness to engage with your sales team.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Aberdeen

FEBRUARY 12, 2019

The visualizations reminded me of my days in SEO when I tracked the performance of stories in Google Analytics, and the term “ attention economy ” also made me think about the data science and methodology of tracking buyer intent signals, content consumption , and active research being conducted on the web.

Activities 40

Activities Research Purchase Intent Intent Signal 40

Lusha

SEPTEMBER 9, 2024

Higher Statistical Significance: By combining multiple related topics, the statistical significance of Intent data increases, providing a clearer picture of a company’s research and purchasing Intent.

Intent 52

Intent Bombora Peer-to-peer Intent Signal 52

Madison Logic

JULY 6, 2023

Although the widespread use of AI is predominantly observed among leading enterprise companies, there has been a significant surge in research on AI solutions by small and medium-sized businesses (SMBs). This surge indicates a probable increase in purchases and implementations later this year. Let’s find out.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

DiscoverOrg

MARCH 5, 2018

True sales intelligence needs to include both information on the account, such as reporting structure, budgets and, technology install base data; as well as intelligence on the individual prospects, like job responsibilities, verified contact data, and predictive indicators around purchase intent.

Buying Cycle 265

Buying Cycle Purchase Intent Marketing Automation Services Marketing Prospects 265

SmartBug Media

MAY 13, 2022

Intent data refers to buying signals from across the internet that link prospect accounts to a specific topic. When potential buyers conduct research, such as website visits, product reviews, or content downloads, they indicate some intent to purchase products or services.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 91

Service Purchase Intent Landing Pages Psychographics 91

Madison Logic

AUGUST 10, 2023

Identify and Prioritize In-Market Accounts and Buying Committee Members The demand for collaboration solutions reverberates across companies of all sizes; however, a distinct pattern emerges as larger corporations amplify buyer research efforts. According to Forbes, the global clinical and collaboration market forecasts a 17.3%

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

SalesIntel

JANUARY 21, 2022

Intent data is a set of behavioral and search signals to help marketers and sales professionals understand potential customers’ likelihood to purchase a product or service. According to surveys, an average B2B prospect is 67% of the way through the purchase experience before connecting with a salesperson.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Binary Demand

MARCH 26, 2024

increase since March 2020, signifies a major change in how we perceive B2B intent data. The reason is that businesses recognize a fundamental truth that purchasing decisions aren’t solely made by companies. This realization underscores the immense value of understanding the intent of these individual decision-makers.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Martech

FEBRUARY 8, 2024

That is if you constantly create high-quality content with research conducted better than that of competitors. So it’s better for us to quickly get customers willing to purchase our services or whose needs we can cover. Listen to all the calls, gather insights, and then use those insights to research keywords.

Top of Funnel 120

Top of Funnel SEO B2B Paid Search Agency 120

Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Currently 38% of Americans over the age of 12 — 109 million people — listen to podcasts monthly, according to Edison Research. 14% higher purchase intent. That’s up from 32% in 2019.

Advertising Channels 130

Advertising Channels B2B Marketing Planning B2B 130

Top Rank Marketing

DECEMBER 22, 2023

Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3 Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 84

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 84

Inbox Insight

OCTOBER 27, 2023

According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data. This information helps in understanding their perceived intent or their purchasing readiness. Where to find B2B intent data?

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Aberdeen

DECEMBER 17, 2019

Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. They simply hope that some of their marketing campaigns will reach potential buyers who are in the market and ready to purchase. The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data.

Intent Data 69

Intent Data Marketing AI Intent Purchase Intent 69

illumin

MAY 16, 2024

Research conducted by Kantar shows that humor has declined in advertising since the early 2000s. It has been shown that humor increases purchase intent. Many successful ads and commercials rely on comedy to build engagement and humor plays a central role in reducing ad fatigue.

Ads 105

Ads Viral Marketing Purchase Intent Marketing Proposals 105

Only B2B

FEBRUARY 21, 2024

We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. Explicit Intent: This is like your prospect shouting their needs from the rooftops.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71