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How COVID-19 is Impacting B2B Technology Purchasing [Research]

Webbiquity

Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020. Two recent research reports provide answers. Over the spring and summer, IT purchasing priorities, not surprisingly, shifted to pandemic-related needs to supporting a remote work force.

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Report: B2B Buyers Consuming More Marketing Content Before Making Purchases

KoMarketing Associates

As B2B marketers look for more impactful ways to resonate with their customers and prospects, new research indicates that content may be the key to making a lasting impression. The Increasing Value of B2B Marketing Content.

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69% of Marketers Looking to Purchase More Martech Within the Year

KoMarketing Associates

Now, new research shows that many have become overwhelmed by the options, but this is not dampening their desire to continue investing in this area. However, 69% of respondents admitted that they will be purchasing more martech platforms over the next 12 months. The Growing Investment in Emerging Martech.

Purchase 221
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The Decision Journey: New Insights from Reddit Research

Convince & Convert

Tipping Point in Consumer Loyalty The good news is that our latest research shows that this era of switching may be reaching a tipping point, where the mental cost of considering something new is becoming increasingly exhausting. For instance, “too many options” was one of the most common phrases used on Reddit to describe a car purchase.

Research 140
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Connecting the Consultative Experience

But what research has discovered is that many of today’s B2B buyers are NOT empowered and, what’s more, they have little interest in being so. Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers.

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Here are some of our favorite features and aspects of Semrush: Keyword research.

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B2B Marketing in Pandemic Times: Here’s What to Do NOW (Research)

Webbiquity

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. ” Asked how the COVID-19 pandemic has impacted their business, 41% said they had stopped making large purchases, including software; which indicates that 59% are still buying.

Research 345
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5 Essential Pieces of a Prospecting Solution

Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness. Steps your buying committee must go through when purchasing a prospecting solution.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering, but what does that mean for us as organizations? For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey.