Sword and the Script | B2B
AUGUST 29, 2023
eMarketer summarized the findings in this chart: 2. eMarketer summarized this finding this way: The B2B buying community is getting younger B2B companies aren’t known for their mastery of social media. eMarketer says it’s because social media is getting younger. Consider the following: 1.
KoMarketing Associates
DECEMBER 9, 2014
60% of marketers create at least one piece of content each week ( eMarketer ). A few months ago, I wrote a blog post about the increasing overlap between content marketing and public relations. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). Two Heads Are Better Than One.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Brandpoint
MARCH 23, 2020
Be mindful of your ad campaigns eMarketer has adjusted their global ad spend projections in light of the coronavirus outbreak from a 7.4% increase from 2019 to just a 7% increase. That difference entails around $20 billion.
LeanData
FEBRUARY 11, 2016
Moore, the head of global public relations for e-commerce intelligence company BloomReach, conducted a survey that contained a eye-opening discovery. But that successful survey also was an aberration when it comes to assessing with pinpoint accuracy the impact of public relations. Exhibit A: public relations.
Vision Edge Marketing
APRIL 11, 2012
eMarketer estimates that social network ad spending will be $1.3 One possible approach is to measure your social media similar to how you measure public relations (PR) using outputs, outcomes and business results as the basis of your framework. Therefore, just like any other effort, a singular strike may not be enough.
ClearVoice
DECEMBER 8, 2020
As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. Now, this list expands to people we see online who we can relate to and aspire to be in some capacity, from fashion style to business status.
Vision Edge Marketing
FEBRUARY 29, 2012
eMarketer estimates that social network ad spending will be $1.3 One possible approach is to measure your social media similar to how you measure public relations (PR) using outputs, outcomes and business results as the basis of your framework. Therefore, just like any other effort, a singular strike may not be enough.
Expert insights. Personalized for you.
77 
Let's personalize your content