Google’s Privacy Sandbox: What you need to know
Martech
APRIL 9, 2024
Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. The first is that, due to the comparatively limited quantity of first-party data, this approach just won’t achieve the results seen with third-party cookies.
Let's personalize your content