Salesforce Marketing Cloud

NOVEMBER 16, 2023

You’ve probably turned to your network at some point during a decision-making process, for both personal and business matters. Turn brand advocates into sellers Learn how you can quickly launch referral marketing promotions across the full customer journey. What is referral marketing and how does it work?

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Contently

APRIL 13, 2023

to understand how they could help me produce better content. For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blog post writing and production time down from seven hours to two. A big one relates to the kind of content I write. (As

Generation 150

Generation API Webinar Metrics FAQ 150

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Optinmonster

DECEMBER 28, 2023

Have you ever noticed how some brands magically appear alongside others, creating a buzz that’s hard to miss? That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. What is Cross-Promotion? Glad you asked!

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

Martech

MARCH 14, 2024

Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it. As readers, we scrutinize every post more closely to see if the publisher actually included their own perspective or if they’re just churning out AI-generated junk.

Marketing AI 110

Marketing AI Work Management Marketing Management B2B Thought Leadership 110

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Content Standard

JULY 26, 2023

As the popularity of generative AI tools such as ChatGPT has grown, inboxes and social feeds across the globe have seen an influx of ‘cheat sheets’ for writing effective prompts. It makes sense—prompt writing is hard. I’m creating content to promote a new gluten-free product line of snacks.

Generation 82

Generation Lead Ranking Sales Qualified Leads Paid Search Agency 82

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. Moreover, a business blog is usually an island: Someone is writing content for them and publishing it randomly when they have time. If you are planning to add blogging to your digital marketing strategy, do it right from the very start.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Optinmonster

FEBRUARY 6, 2023

But how do you decide what sort of digital product to sell? It’s not a physical object like a book or clothing item that you can hold in your hand, but it’s still something customers can use and enjoy. Some examples of digital products are video games, music, movies, apps, and e-books. What is a Digital Product?

Examples 91

Examples Product Work Management Marketing Management 91

Salesforce Marketing Cloud

FEBRUARY 2, 2024

You’ve done your research. You feel like you’ve got a firm grasp on your prospect and their pain points. You sit down to write an email that perfectly outlines how you can help them meet their goals, and you hit “send.” Below, we share a vetted sales email template that can help you get responses.

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

SocialPilot

APRIL 15, 2024

What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections. Your business could have a huge fan following. But if your followers fail to convert, the entire marketing strategy becomes pointless. What is it that stops these living advocates of your brand from converting?

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Optinmonster

DECEMBER 21, 2023

Are you nervous you might not find enough buyers for your new launch? If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business?

Template 132

Template Email Marketing Blast Campaigns Planning 132

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? You’ve already invested plenty of time and resources in building your business website. Now it’s time to get it in front of your target audience! But can you drive traffic to your website for free? Absolutely! But what is content marketing?

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

ConvertKit

AUGUST 4, 2021

Every time a new subscriber joins your email list, they’ve let you into what’s arguably the most personal space on the internet: their email inbox. That’s what welcome emails are for. Create your free newsletter. What is a welcome email and why is it important? Image via Really Good Emails.

Examples 145

Examples Newsletter Template Landing Pages 145

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. So to get started, consider the following: Who are your audience and what channels do they use? How do they use these channels? What channels will fit your products or service? These are good place to start building out your plan.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. So to get started, consider the following: Who are your audience and what channels do they use? How do they use these channels? What channels will fit your products or service? These are good place to start building out your plan.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Anyword

JULY 14, 2021

Affiliate marketing is a way to generate income by promoting someone else’s products on a commission basis. However, one of the most challenging aspects of affiliate marketing is creating content engaging enough to attract customers without being too promotional. It’s a win-win situation!

Marketing AI 111

Marketing AI Copywriting Planning SMS 111

ClearVoice

AUGUST 25, 2023

But what exactly is it, and how can it help with product marketing? Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works. In turn, this explains to users how the product will benefit them. Let’s take a deep dive.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Martech

SEPTEMBER 11, 2023

And not just art, Microsoft has launched an AI tool on GitHub, called Copilot, that helps coders write software. I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. I was able to create stunning image after image all within a few minutes.

Marketing AI 126

Marketing AI Generation Work Management Marketing Management 126

ConvertKit

OCTOBER 21, 2020

What makes a great email newsletter? 7 types of content you can include in your newsletter. 5 inspiring email newsletter examples from creators. #1: Launch your email newsletter with ConvertKit. These days, the best news is found right inside your inbox. Connect with your audience.

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

If you want to get the most from your data, become more efficient, and scale your marketing efforts, here’s where you can start. No worries – you can stream highlights for free from the comfort of your couch. This way, you can feel confident in knowing what they mean for you and your business.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. What differentiates one brand from another is its strategy and the way they promote itself. What differentiates one brand from another is its strategy and the way they promote itself.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Vidyard

JULY 29, 2022

Half the people you email decide whether to open your email based on its subject line alone. If you spend all your time crafting the perfect email and neglect the subject line, that’s a 50% margin for error, lost sales, and lost revenue. The Best Sales Video Email Tool Record and send sales videos for free.

Practices 96

Practices Examples Best Practices Outreach 96

Sharpspring

JULY 22, 2022

Digital marketing automation saves time but, if not done well, it can risk alienating your audience. How do you find that happy medium? Read on for the do’s and don’ts of how to use automation as part of your social media marketing strategy. Scheduling great content shares in your industry.

Automation 130

Automation Marketing & Strategy Marketing Strategy Marketing Automation Services 130

ConvertKit

JULY 30, 2021

Your podcast name is your first impression. Your podcast name should reflect the ideal listener, the value your listeners get, and the perspective they’ll hear. We’ll show you how giving your podcast the perfect name comes down to three simple actions: Understanding who your podcast is for and why it exists.

Best Practices 114

Best Practices Deliverability Template Newsletter 114

Buffer

APRIL 7, 2022

You probably check your email every day, whether for work or personal reasons, and so do millions of other people. How to Set Up Your Twitter Newsletter Step 1 : You can only set up your newsletter from the Twitter desktop app, so open that and click on More → Newsletters. Why use Revue?

Newsletter 116

Newsletter Twitter Domain Advertising Mediums 116

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? In this fast-paced environment where change is inevitable, leveraging ‘easy wins’ is crucial for engaging your audience and converting leads. But where should you focus your efforts? How to increase advocate engagement?

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

ConvertKit

JUNE 4, 2021

You don’t need a massive author platform to launch your book and be a thriving writer. As a first-time writer, you can successfully sell loads of books even if nobody ( right now ) knows your name! You just need a way to market your books effectively. What does count is: Your social media presence. Your blog readers.

Ad Building 88

Ad Building Webinar Metrics Marketing & Strategy Landing Pages 88

SocialPilot

FEBRUARY 14, 2024

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. These contracts transform your informal conversations into official business partnerships with clear terms. But it shouldn’t end there. What is a Social Media Influencer Contract?

Social Media 96

Social Media Template Media Terms and Conditions 96

SocialPilot

DECEMBER 6, 2023

One of the best personal branding examples that I see happening everyday is, when one of my room mates asks me if I’ve seen their iPhone or if we have any band-aids. Not all phones are iPhones and not all bandages are Band-Aids but these brands have become so popular that they’ve overtaken the noun, how crazy is that?

Personalization 89

Personalization Brand Identity Branding Tips 89

Lake One

AUGUST 25, 2023

Even in a world of Instagram, LinkedIn, and Slack, email marketing for manufacturers remains a solid choice to reach target customers. In fact, a study by HubSpot found that email marketing can generate an average of 5.8 leads per 1,000 emails sent. It can also help businesses increase their sales by an average of 12%.

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

ConvertKit

JANUARY 10, 2022

You educate and inspire your students, produce unique content, and plot new ways to change the world. Automating your marketing helps you multitask, but it’s understandable if your first impression is that it’ll feel impersonal. Email automation lets you set up marketing sequences once that run while you work on everything else.

Template 75

Template Automation Business Landing Pages 75

Scoop.it

MAY 20, 2020

How to create an engaging newsletter: Easy steps to get started. There’s no place like the email inbox. Compared to the noise of social media feeds, it lets you create a one-on-one conversation with your ideal reader and customer. Email is a valuable tool across the whole customer journey. Promotions and discounts.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

Unbounce

DECEMBER 9, 2021

So when someone new signs up for your mailing list, don’t leave ‘em hangin’—welcome them to the club! And what better way to say hello than to send out a warm, personalized email? Welcome emails are key because they’re the first contact you’ve got with your new subscribers. What’s a Welcome Email?

Impressions 129

Impressions Examples Landing Pages Opt-out 129