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10 promotional product trends from the PPAI Expo 2018

Biznology

Promotional Products Association International (PPAI) is an annual expo that highlights and showcases the latest in promotional products. This year, it took place in Las Vegas and there were 1,300 exhibitors filling up over 3,000 booths showing off hundreds of thousands of different promotional products. Product safety.

Promotion 202
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The Future of B2B eCommerce Marketing Trends

Webbiquity

This post details four predictions for key B2B eCommerce marketing trends in 2023. Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions.

eCommerce 272
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Three B2B Marketing Trends to Watch in 2023

Webbiquity

That makes it crucial for B2B stakeholders to keep current on the latest marketing trends in order to remain competitive. Here are three key B2B marketing trends for 2023 worth watching. Podcasts have become a popular channel for promoting B2B marketing thought leadership, improving brand awareness, and networking with clients.

Trends 308
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MarTech Salary and Career Survey: More promotions and more layoffs

Martech

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. The last year saw many different economic trends, some at odds with each other. The post MarTech Salary and Career Survey: More promotions and more layoffs appeared first on MarTech. Get MarTech!

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Why helpful, non-promotional content is the key to lead generation success. In this webinar, you will learn: The fundamentals of effective lead generation. The most effective lead generation tactics. Why a deep understanding of your buyer’s problems will generate better leads. How inbound and outbound marketing should both be used.

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5 Ways to Promote Virtual Events on Social Media in 2020

KoMarketing Associates

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Let’s take a look at some of the key features and strategies to consider when promoting an online event. Social Media Stories.

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Rethinking Marketing Search and Promotion with Pinterest

Top Rank Marketing

This gave me a great opportunity to reimagine how marketers can re-position Pinterest for optimal promotional success. Research keyword trends and topics. As a Pinterest advertiser, you can sponsor trend packages on specific boards. Your team can also jump on a potential trend and look to rank. Why Pinterest?