WriteSpark

DECEMBER 7, 2010

Insights into your company’s culture helps the writer work appropriately and effectively with your subject experts and customers. An understanding of your preferences simplifies work tools and processes, frequency of contact, how to handle issues that come up in the project, etc.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

DECEMBER 7, 2010

Insights into your company’s culture helps the writer work appropriately and effectively with your subject experts and customers. An understanding of your preferences simplifies work tools and processes, frequency of contact, how to handle issues that come up in the project, etc.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

JANUARY 4, 2011

A long list of materials to prepare, such as for product launch, user conference, or promotional campaign. Especially if you have developed a good working relationship with a copywriter over multiple projects, consider asking him or her to take on appropriate project management tasks. Availability and costs of other employees (e.g.,

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

A long list of materials to prepare, such as for product launch, user conference, or promotional campaign. Especially if you have developed a good working relationship with a copywriter over multiple projects, consider asking him or her to take on appropriate project management tasks. Availability and costs of other employees (e.g.,

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

APRIL 10, 2012

Teaching a generalist writer about your products, customers, and applications probably isn't a good use of time--for yourself or your subject experts. Instead, I recommend that clients find a writer whose focuses on this kind of work. Yet, how can you recognize when you need a specialty writer and identify what kind of writer to seek?

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 10, 2012

Teaching a generalist writer about your products, customers, and applications probably isn't a good use of time--for yourself or your subject experts. instead, I recommend that clients find a writer whose focuses on this kind of work. Yet, how can you recognize when you need a specialty writer and identify what kind of writer to seek?

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

AUGUST 3, 2010

You will save project time and writing costs by checking these factors before you engage a writer to begin work: Does it still makes sense to produce this project? The marketing plan was likely developed months ago and the current product status, market conditions, and promotional opportunities may have changed since then.

Planning 120

Planning Terms and Conditions Copywriting Paper 120

WriteSpark

AUGUST 17, 2010

Of the 90 minutes allocated to this activity, the consultant used the first 30 minutes to talk about all the great work she had done for other clients, the next 30 to show her expertise by expounding upon general trends in our market, and the final 30 minutes leading the group in the actual exercise. the work she had already been hired to do.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

AUGUST 17, 2010

Of the 90 minutes allocated to this activity, the consultant used the first 30 minutes to talk about all the great work she had done for other clients, the next 30 to show her expertise by expounding upon general trends in our market, and the final 30 minutes leading the group in the actual exercise. the work she had already been hired to do.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

DECEMBER 10, 2013

The quiet that comes when work slows for the the holidays is a good time to catch up on the best marketing resources of the past year. Although largely focused on the visual presentation of call to action buttons and links, copywriters who work with a designer on web content can also learn new techniques from this guide.

Resources 120

Resources Planning Content Marketing Copywriting 120

WriteSpark

DECEMBER 10, 2013

The quiet that comes when work slows for the the holidays is a good time to catch up on the best marketing resources of the past year. Although largely focused on the visual presentation of call to action buttons and links, copywriters who work with a designer on web content can also learn new techniques from this guide.

Resources 120

Resources Planning Content Marketing Copywriting 120

WriteSpark

JANUARY 5, 2010

You may be coming back to work after the holiday break with new funds in your budget and a long list of new marcom projects to complete. You may already have a good working relationship with one or more freelancers.great! A new product launch means you need several writers working in parallel.

Copywriting 120

Copywriting Linkedin Resources Activities 120

WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Could one or two of them turn your unused budget funds into a value-producing investment?

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Could one or two of them turn your unused budget funds into a value-producing investment?

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

MARCH 2, 2011

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. If so, how do you work with them to develop good content? . Time and workload demands. Second-language writers and readers.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MAY 4, 2011

A new product launch needs several writers working in parallel. But not all writers can write everything well, in spite of their optimistic willingness to try. And it's always good to know another copy writer is available, just for those times when: Your current writers are too busy.

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

MAY 4, 2011

A new product launch needs several writers working in parallel. But not all writers can write everything well, in spite of their optimistic willingness to try. And it's always good to know another copy writer is available, just for those times when: Your current writers are too busy.

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

FEBRUARY 12, 2013

expert) and Chicago Manual of Style-freak who dabbles in social media, works in. Work through breakfast, lunch, and dinner (again), and do it yourself. typically an end product that is achieved faster and closer (or even better) to. Aim high—it can’t hurt, and it will. certainly help. draft comments, say so. Someone (or a.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

expert) and Chicago Manual of Style-freak who dabbles in social media, works in. Work through breakfast, lunch, and dinner (again), and do it yourself. typically an end product that is achieved faster and closer (or even better) to. Aim high—it can’t hurt, and it will. certainly help. draft comments, say so. Someone (or a.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

NOVEMBER 11, 2008

Working with Writers. A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. .  Disclosure: I have an affiliate relationship with some of the suppliers and products mentioned on this blog. Sales Materials. Social Media. White Papers.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. Discusses market or industry factors that impact a customer's need for the product. But of course, not every topic is suitable.or

Paper 120

Paper Analysis ROI Course 120

WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. Discusses market or industry factors that impact a customer's need for the product. But of course, not every topic is suitable.or

Paper 120

Paper Analysis ROI Course 120

WriteSpark

MAY 18, 2010

Or, the writer starts writing according to an approved outline, then is told to stop because the product or marketing directions are changing. In a typical work week, freelance copywriters juggle multiple projects from multiple clients, each in different stages of development. The project may go into limbo for days, weeks, or longer.

Copywriting 120

Copywriting Work Management Paper Marketing Management 120

WriteSpark

OCTOBER 5, 2010

Many marketing communications departments have a list of standard documents and other content they produce for a new product launch, new version release, and other common marketing activities. These standards are useful for ensuring that essential product information is always created, in a consistent and familiar form.

Content 120

Content Activities Product Marketing 120

WriteSpark

OCTOBER 5, 2010

Many marketing communications departments have a list of standard documents and other content they produce for a new product launch, new version release, and other common marketing activities. These standards are useful for ensuring that essential product information is always created, in a consistent and familiar form.

Content 120

Content Activities Product Marketing 120

WriteSpark

DECEMBER 16, 2008

Working with Writers. Many technology products are sold to large companies or organizations, yet marketers are often insulated from the day-to-day challenges of that sales activity. Disclosure: I have an affiliate relationship with some of the suppliers and products mentioned on this blog. Content Marketing. Sales Materials.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

MARCH 2, 2010

Does your company produce a product that it uses internally? Some of the largest technology companies are certainly users of their own products. Intel: IT@Intel Microsoft: Microsoft IT Showcase What materials and techniques have you used to share your company's product experience with customers and prospects?

Case Study 120

Case Study Case Studies Paper Studies 120

WriteSpark

APRIL 6, 2011

Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company. Or maybe the product implementation has just been completed, but the customer hasn't yet seen specific, measurable results.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 6, 2011

Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company. Or maybe the product implementation has just been completed, but the customer hasn't yet seen specific, measurable results.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 20, 2010

Others run to multiple pages, with questions covering every detail of a customer's situation or product implementation. Here's an example of a leading question: "Would you say you've saved at least 25% on parts inventory costs since implementing our product?" Some question lists are short.

Allocation 120

Allocation Lead Scoring Lead Ranking Case Study 120

WriteSpark

JANUARY 9, 2013

For example, look at white papers and ebooks where the core content is still relevant, but information such as market statistics, application examples, and messaging about your products needs updating. Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

JANUARY 9, 2013

For example, look at white papers and ebooks where the core content is still relevant, but information such as market statistics, application examples, and messaging about your products needs updating. Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

APRIL 23, 2009

Have you considered that helping your customers market the value of your products to their customers might be way to increase your company's sales? This strategy goes beyond creating materials for dealers, resellers, and system integrators that may also be appropriate to your product.

Paper 120

Paper PR Marketing & Strategy Custom Publishing 120

WriteSpark

AUGUST 19, 2008

Working with Writers. Documentation or product development groups. Maintains a high-level, marketing knowledge   of technologies and products, focusing in-depth as needed. Maintains an in-depth product knowledge with a highly technical focus. August 19, 2008 in Sales Materials , Working with Writers | Permalink.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

FEBRUARY 18, 2009

Working with Writers. Disclosure: I have an affiliate relationship with some of the suppliers and products mentioned on this blog. As an affiliate, I receive a commission, free product, or other benefit when a site visitor clicks on a link and/or buys a product. Case Studies. Content Marketing. Sales Materials.

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

AUGUST 12, 2008

Working with Writers.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. Case Studies. Content Marketing. Sales Materials.

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

MAY 14, 2013

We wondered how three groups of professionals use 15 common online marketing tools in order to discover what tools work best when marketing professional service firms. The three groups of professionals we surveyed included average growth firms, high growth firms, and a panel of experts.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120