Anything Goes Marketing
MARCH 9, 2008
The concept behind a blogletter is to be able to publish blog posts (or any RSS feeds for that matter) directly to an email and send it to subscribers. The tools are now here and here are two approaches that you can use to take advantage of this technology: Integrating RSS feeds and emails. Automating email using RSS feeds.
The Point
MARCH 29, 2012
Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act. A simple text link will do the trick: White Paper: 5 Keys to. Download Now.
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KoMarketing Associates
NOVEMBER 12, 2015
For general contact forms: Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. For download requests (white paper submissions, etc.): Add links to related product marketing collateral, case studies, etc.
Tomorrow People
MARCH 5, 2012
Often, this entails some form of information or product trial intended to help solve the visitor's problem. Email addresses, RSS subscriptions and similar methods of engagement all serve to keep a visitor's memory and impression of a company or product at the forefront. Lead Nurturing Automates the 3 Points.
The Point
MARCH 3, 2010
white papers) tends to perform better than does promotional content (e.g. product demos) because the more educational material appeals to a broader spectrum of prospective buyers and not just those further down the sales cycle. It’s the working assumption of B2B marketers that prospects don’t want to be sold to. In a word: no.
Industrial Marketing Today
MAY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
Webbiquity
MARCH 13, 2019
If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. Our blog has about 4,000 RSS and email subscribers.
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