Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. You can get more ideas from my earlier post, “7 Strategies for Using Content to Market Industrial Products.&# Yes, too many people think curation is nothing but copy & paste or adding a RSS feed to their site.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Are you pre-selling a product or service? Or do you want them to download a white paper?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Are your company, products and services visible in various online channels used across the stages? This white paper aims to change that perception of them.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). This was second only to downloading product data sheets. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 11, 2010

Leave a Comment Previous post: The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation Next post: 7 Strategies for Using Content to Market Industrial Products FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Anything Goes Marketing

DECEMBER 3, 2006

I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. Well if you're into online marketing and you're down with web 2.0. you know that producing new content that is engaging and entertaining is critical to generating increased web traffic and conversions.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Buzz Marketing for Technology

JUNE 27, 2008

It is the younger generation that Tom mentions as possible change agents who use web 2.0 Web Advertising. Web Services. Among the topics discussed between host Jerry Michalski and the speakers, panelists, attendees, and contributors to this blog: enterprise 2.0, FAST White Paper. Entries RSS.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Industrial Marketing Today

AUGUST 24, 2009

Don’t be afraid to tear apart your initial outline if you think it will improve the product. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Get Engineers Can Sell white paper now.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 20, 2010

The answer lies in shifting from traditional company product marketing to customer problem oriented marketing. We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. This white paper aims to change that perception of them.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

Learn to connect the dots – many times product managers and engineers have very deep knowledge about their products and the problems they can solve. Be a ruthless editor – business owners and product developers are passionate about their offerings. This white paper aims to change that perception of them.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Sponsored White Papers, Webcasts, and Downloads. Suns Open Work Program Cuts CO2 Emissions, Reduces Real Estate Costs, Improves Job Satisfaction; Additional Focus on Energy Efficient Products, Greener Datacenters Delivers Value for Sun and Customers. Collaboration 2.0. Enterprise Web 2.0.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Industrial Marketing Today

SEPTEMBER 27, 2010

If nothing else, it makes the mobile sales force much much more productive. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Social Media 60

Social Media Social Marketing Media Planning 60

WebMarketCentral

JULY 23, 2007

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 They're rolling Web 2.0 tools are marketing complex products and services which generally have long sales cycles.

Vendors 20

Vendors Web 2.0 Social Media RSS 20

Buzz Marketing for Technology

JULY 28, 2008

RSS Contact Us. Home > Web 2.0, Only now with Web 2.0 batsontr@mit.edu Cite this Site Trent Batson , "Web 2.0, Campus Technology. Subscription. Newsletters. Existing users login below, new users please register for a new account. Registered Users. E-mail Address. forgot your password? More Content.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Convince & Convert

SEPTEMBER 21, 2010

Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. What I have learned so far is what I don’t like: those who use social media to shill their products and services, and those who post trivia.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. RSS Feeds » SUBSCRIBE TO CIO. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). src = [link]. }. Webcasts |. Podcasts |.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience. This white paper aims to change that perception of them.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. The above two web analytics are not mere statistics for your webmaster. Here you can add a link to your Home page or a product page. This white paper aims to change that perception of them.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? Seemed to go really well. Zillions of blog posts.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Industrial Marketing Today

AUGUST 24, 2010

You’d arm them with information about your products and how people use them. White papers continue to be very successful in generating registrations, especially in the early stages of the decision making process. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Anything Goes Marketing

FEBRUARY 21, 2009

Now, there are many different types of autoresponder emails from product/service confirmations to event detail information. Dynamic Content : This is one of the key areas that makes me smile when I'm reviewing how our customers are getting the most out of our product. You should consider other channels as well.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100

Buzz Marketing for Technology

OCTOBER 7, 2008

Zones White Papers Editorial Calendar. E-Business & Web 2.0. SOA & Web Services. White Papers. White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services. ); ); } else { document.write(); }. ); } else { document.write(); }.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100