Biznology

AUGUST 26, 2015

Whether you are getting the thumbs up on Facebook or seeing a spike in your business page traffic , garnering attention online can definitely make you feel more confident in your products and services. What is the secret to turning interested prospects into paying customers? How do you turn that attention into revenue though?

Peer-to-peer 80

Peer-to-peer Customer Satisfaction Marketing Prospects Social Media 80

Biznology

JANUARY 20, 2016

But what is the optimal length of an online business video production ? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length. Will they watch for 90 seconds?

Video Marketing 80

Video Marketing Product Top of Funnel Business 80

Biznology

NOVEMBER 27, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

JANUARY 10, 2019

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. To gain perspective on the evolving industry, I’ve created a series where you’ll hear from the people behind the top marketing technology products out there. That taught me a lot about this intersection and ultimately brought me into product marketing.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Hubspot 99

Biznology

NOVEMBER 23, 2015

Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. For these reasons, the use of B2B corporate video production is becoming more prevalent. No longer is corporate online video production only for bigger businesses with big budgets.

Video Marketing 80

Video Marketing Product Tips B2B 80

Biznology

NOVEMBER 15, 2012

The contention is that knowing where your prospect is when he or she is interacting with your content becomes more and more crucial as mobile devices – and mobile networks – grow. However, there’s another important way to look at where your prospects are, and mobile devices have nothing to do with it.

Allocation 80

Allocation Buying Cycle Content Aggregators 80

Biznology

MARCH 12, 2018

That one concept is: Your prospects don’t care about you. Your prospects don’t even care about what you do. Your prospects care about what you can do for them. At the core of my little three-line manifesto is the idea that marketers need to operate from the perspective of their prospects. Make it informative.

Email Marketing 181

Email Marketing Paid Search Agency Ideal Customer Profiles Newsletter 181

Biznology

NOVEMBER 27, 2012

Well, the best way is to let them in on your process, your magic, and what makes your products and services special. In a post-recession America, more and more people are interested in investing their hard-earned dollars into people, into personal production, into innovation, and into a generous attitude. How, you ask?

Social Media 80

Social Media Process Product Media 80

Biznology

OCTOBER 12, 2017

A typical question from the forum probed how to identify these influencers and help them market your products for you. In B2C marketing, this is done by hiring popular people to subtly endorse your product, primarily in social media. How do you give product managers the incentives to stretch beyond their “day jobs?”

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

JULY 5, 2017

Unlike traditional customer support, a company gets a chance to address both the concerns of prospects and existing clients during live chat. Your support team using live chat should have an in-depth understanding of the product in order to give specific suggestions to the prospects. Believe me, it works. Like this post?

Software 163

Software Customer Satisfaction Paid Search Agency Forrester 163

Biznology

FEBRUARY 22, 2021

As I am fond of saying, Your prospects don’t care about you. Your prospects don’t even care about what you do. Your prospects care about what you can do for them. To be successful, your marketing must make it clear how your product or service benefits your prospect. Nobody cares. Or, maybe, chocolate ….

Lead Ranking 160

Lead Ranking Sales Qualified Leads Marketing Prospects Lead Scoring 160

Biznology

JULY 17, 2017

But no complex, expensive, high-risk product or service is ever actually sold on social media. Those that follow through are then put into a conventional prospect development program. Prospecting – identifying potential new customers or clients; learning about them; and making initial connections.

Social Media 167

Social Media B2B Thought Leadership Media Customer Satisfaction 167

Biznology

DECEMBER 15, 2021

So, B2B marketers must develop a renewed focus on building trust with clients and prospects. But Brinker pointed out in an interview recently that the martech product list (at 8,000 in 2020) is an ever-evolving organic entity, with vendors entering and leaving all the time. A smart move. Video everywhere.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Biznology

MARCH 15, 2017

No matter what channel you use to gain exposure for your company, building an email list is vital to showing value and moving prospect through your sales funnel. Once your prospects see you as a thought leader and opted into your email list to receive more great content, it’s time to activate an automated email marketing strategy.

Top of Funnel 123

Top of Funnel Ideal Customer Profiles Digital Marketing Funnels Brand Identity 123

Biznology

FEBRUARY 19, 2018

Copywriters sometimes assume that customers already understand the product – but usually, they don’t. Last year, my team did a series of customer experience audits for the websites of cloud-based products. We would take an in-depth look at the website, then meet with the product team to talk about areas for improvement.

Wikipedia 172

Wikipedia Content Marketing Copywriting Work Management 172

Biznology

NOVEMBER 2, 2020

Website visitors are among your most valuable prospects. But there are methods for converting business visitors to identifiable prospects, for ongoing marketing interaction and development. Then nurture those prospects until they are ready to have a sales conversation. They have found you, searching around for a solution.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

FEBRUARY 13, 2017

Videos are meant to set the mood for people to take the next step, which is clicking to learn more about your product. Think about the keywords to use–consider words and phrases that are relevant to your products and your industry. It will be much easier to convert website visitors once they are warmed up to your products.

Youtube 153

Youtube Advertising Channels Tips Keywords 153

Biznology

JANUARY 4, 2017

Business leaders and sales and marketing professionals are not identifying and focusing on those prospects who are ready, willing, and able to make a decision in investing in their product, software, service, or solution. Let me show you what I mean. Logistics company wastes 90% of their time with the wrong LinkedIn sales leads.

Validation 180

Validation Linkedin Sales Qualified Leads Social Marketing 180

Biznology

DECEMBER 29, 2017

Particularly in prospecting, new resources like purchase signals (“intent data”) and lookalike modeling will continue to expand marketers’ access to new audiences and provide scale to their ABM programs. Even in B2B, where things are supposed to be so rational. Sirius Decisions has been following this topic for some years.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

MAY 3, 2017

Videos are meant to set the mood for people to take the next step, which is clicking to learn more about your product. Think about the keywords to use: consider words and phrases that are relevant to your products and your industry. It will be much easier to convert website visitors once they are warmed up to your products.

Youtube 146

Youtube Advertising Channels Tips Custom Publishing 146

Biznology

JANUARY 6, 2020

Elle Woulfe , VP of Growth Marketing at the product design platform InVision , is one of the most coherent thought leaders in the B2B realm. Check out Vincent Pietrafesa , Stirista ’s intrepid VP of B2B Products by day, who moonlights as Vincent James at comedy spots in the NY area. Thanks, Sean, for a great experience.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

Biznology

JULY 7, 2021

Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. As work-from-home has grown, B2B marketers understand that they need to be wherever their prospects and customers are. Which is exactly what B2B marketers need: zero waste and clear accountability.

Advertisements 171

Advertisements Advertising B2B Marketing Multi-Touch Attribution 171

Biznology

MARCH 23, 2018

The result: you get higher quality prospects, with higher conversion rates and at lower cost than traditional outbound marketing. An interview with one of Hubspot’s former sales chiefs actually made their call center sound like a pretty well-managed and productive organization. Kudos to them. But hold on.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

JULY 12, 2017

The focus is on how many connections are being made, how many prospects are joining the LinkedIn community, how many views the content is generating, how much website traffic are they getting, how many people are being reached with messages. I work with organizations like _ [prospect’s business] to make sure __ [goal].

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

Biznology

AUGUST 2, 2021

Sales is one of the many levers that marketing pulls—along with other levers like product, distribution, advertising, promotions and everything else—to achieve their goals. This is the famous product management role that rules the roost in CPG and other consumer categories. In consumer markets, the marketing function owns the P&L.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197

Biznology

JUNE 23, 2021

Much lower production costs. But it’s also true that the video formats most marketers are comfortable with today — product-centric explainers, webinars, demos, tutorials — aren’t intended for a “personalized, educational customer experience.”. Greater flexibility to attend multiple sessions. Little or no T&E expense.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Biznology

MAY 3, 2018

James writes frequently about keyword ontology–the powerful tool for understanding keywords you should be building content around to attract prospects, engage with them, and convert them into loyal clients. Your audience doesn’t always arrive at content that sells your product through a search.

Keywords 170

Keywords Marketing AI Webinar Metrics Blogger 170

Biznology

MAY 18, 2017

These brand maintenance programs assume viable new business prospects and influencers are so interested in what you’re doing they’ll actively look for your stuff among the jillions of status updates and blog article group postings they face every time they log onto LinkedIn. Why brand maintenance doesn’t generate leads. I’ll say it again.

Social Media 143

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 143

Biznology

FEBRUARY 22, 2018

Not only does it provide a platform conducive to growing your brand, it also offers a medium for customer service opportunities and product promotion. Focus on engagement: Social media is a great way for your start-up to interact with its current and prospective customers.

Planning 209

Planning Tips Budget Programs Outreach 209

Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. Not that your audience always comes to the content that sells your products through search. And it can do so much more. ” Why?

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

SEPTEMBER 6, 2017

Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. FAQ: It’s equally surprising that so few marketers feature short video answers to the questions that prospects repeatedly ask. Different kinds of tactical video.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

APRIL 14, 2017

After you get traffic to your site you might send that traffic to a landing page to convert prospects into leads. So instead of arming your sales teams with PDFs, make sure your business video content marketing strategy includes many B2B sales videos for all the product, service, and industry segments you serve.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Biznology

DECEMBER 6, 2021

It is video and, consciously or not, people expect videos to be like TV, with some level of professional production quality. Ease of production. So, ask yourself, do I need to persuade any teammates, prospects, or customers to take a look at something from a different perspective? Loom , mmhmm ) offer free trials.

Video Marketing 197

Video Marketing Cost Segmentation Email Marketing 197

Biznology

DECEMBER 11, 2017

Customers and prospects who just wanted to get a quick overview of a technology product or service appreciated a concise elevator pitch that helped them quickly figure out whether or not a solution might be right for them. That is what is needed for technical/conceptual topics like process automation or API management. Like this post?

Work Management 127

Work Management Enterprise Management Video Marketing Business 127

Biznology

SEPTEMBER 21, 2017

Consumer product companies seem to leading this trend. Social and environmental responsibility will be a primary motivator for not only creating a competitive point of difference for a new business, but even more importantly, a compelling reason why future customers (especially millennials) will select a particular product or service.

Brand Identity 159

Brand Identity Branding Paid Search Agency Wikipedia 159

Biznology

OCTOBER 5, 2016

and focusing on the Prospect to Product Connection. That connection is the insight that allows you not only to identify your best prospects, but to engage with them and win their confidence, their trust, and their business. To be sure you’re getting solid data, you’ll want to refresh key prospect insights regularly.

Marketing Websites 128

Marketing Websites Effectiveness Planning Lead Scoring 128

Biznology

OCTOBER 14, 2020

But if someone you know talks glowingly about a brand, product, or service, they will be much more convincing. It might look interesting, and it seems like there’s a lot of production behind it. Your employees have the power to influence your customers, prospective clients and partners, your business, and your bottom line.

Peer-to-peer 195

Peer-to-peer Advertising Agencies Social Media Thought Leadership 195