Outreach

JANUARY 29, 2019

Why you need an army of storytellers. Getting top-level executives involved, Formstack builds a culture of storytelling, with customer-facing staff encouraged to add new stories to the library using a simple, three-step narrative framework. Put your team through storytelling bootcamp. But a good story will. Be a legend.

Storytelling 69

Storytelling Curation Impressions Training 69

Webbiquity

MAY 9, 2023

This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. Image credit: Twitter Here’s how Sprout Social is doing it. How do you know your tactics are working?

Social Media 310

Social Media Social Marketing Planning Tips 310

Webbiquity

APRIL 11, 2023

However, it’s best to add in your own storytelling into the post as well. This type of technology utilizes natural language processing (NLP) algorithms to analyze large datasets and generate written pieces such as blog posts or news stories. Check out her latest eBook “ How to Tweet and Thrive on Twitter ” now on Amazon.

Marketing AI 310

Marketing AI Curation Content SERP 310

Marketing Insider Group

JUNE 19, 2014

The Power Of Visual Storytelling. Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. Check out how the project came about, the process to create it, and our expectations for the content.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Marketing Insider Group

JANUARY 24, 2023

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. If it’s a mindset, then the whole company will build programs, campaigns, products and services, process, and general business practices with a customer-first mentality. Content is like gold.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. He explains it’s not really about the content – or even about storytelling – but rather about conveying value via the appropriate media. Follow Whole Foods on Twitter for a constant stream of ideas and recipes. Read the QuickBooks blog.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Martech

AUGUST 15, 2023

LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K followers) X/Twitter: @bsbnyc (1.5K He also advocates for the impact of powerful storytelling on business bottom lines. Business email address Subscribe Processing. LinkedIn: Ben B l oom (2.5K

Enterprise Management 93

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 93

Martech

MAY 30, 2023

Website: Cathy Hackl LinkedIn: Cathy Hackl (156K followers) Twitter: @CathyHackl (68K followers) Joanna Popper Joanna is an award-winning Hollywood and Silicon Valley media executive. LinkedIn: Joanna Popper (79K followers) Twitter: @JoannaPopper (13K followers) Instagram: @joannapopper (2.5K In your inbox.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 118

Zoominfo

SEPTEMBER 26, 2018

Use storytelling. Storytelling adds a personal element that differentiates your employer brand from similar companies. Through written and visual brand storytelling , talk about the journey of your brand and of specific employees. Improving your employer brand is an ongoing process and may seem hard to quantify.

Ad Building 250

Ad Building Brand Identity Branding Zoominfo 250

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. ET Thursdays.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. I love @NASCAR, @driveSRT, MOPAR & rock music.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Distribution is now the key for effective storytelling. In general, we’re trying to be a part of their community.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

KoMarketing Associates

JANUARY 19, 2022

WordPress is my foundational platform for storytelling. LinkedIn, Twitter. B2B cybermarketers are unique in that each organization can have a completely different sales cycle, approval process, team structure, and much more. LinkedIn , Twitter. Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Email channels are always open, and we get a lot of feedback on Twitter, too.

Storytelling 51

Storytelling Mobile Advertising Advertising Agencies Startups 51

Marketing Insider Group

MARCH 6, 2023

Company Culture Videos Brand storytelling can be one of the most effective ways to make an emotional connection with your audience. Behind-The-Scenes Who doesn’t want an inside look at the process behind delivering your products and services? Don’t be afraid to show off the craftsmanship that goes into creating your company’s goods.

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

Sprout Social

JUNE 7, 2023

Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

Content Standard

JULY 30, 2015

Storytelling and SEO have opposite but not opposing natures. Often misperceived as contradictory, storytelling and SEO actually collaborate well. Before exploring their relationship further, let’s define the core elements of brand storytelling and SEO strategy: a brand story and a ranking factor. Social Signals.

Storytelling 40

Storytelling SEO Lead Scoring Lead Ranking 40

Valasys

JULY 31, 2023

Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution. Next, the automation process involves content creation, where AI-powered tools can generate text, images, videos, and other media elements based on predefined templates and parameters.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Amber Buhl. Entertainment Network.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

ClearVoice

FEBRUARY 2, 2024

Advantages of Data-Driven Strategies Data-driven strategies streamline the process of knowing who to direct your content to and its effect on them. It would be more effective to incorporate some storytelling, weaving in pain points, how your offering addresses them, the outcomes customers can expect, and how these earn them more money.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Martech

FEBRUARY 22, 2023

Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. Subscribe Processing. ad campaigns and creator marketing activations. Get MarTech!

B2B Marketing 113

B2B Marketing B2B Enterprise Management Paid Search Agency 113

Convince & Convert

JUNE 19, 2014

Under each visual, users have the option of sharing the content across Facebook, Twitter, and Google+. As noted in my book, The Power of Visual Storytelling , humans process visuals 60,000 times faster than text alone. Users can also click on the visual to see detailed search trends from each match.

Trends 149

Trends Google Storytelling Curation 149

Zoominfo

JUNE 6, 2022

Your employer branding strategy dictates how candidates perceive your company, what they experience during the hiring process, and if hired, what happens to ensure they remain with your company. Candidates use a range of sources to inform their understanding of your brand, and content is critical to their decision-making process.

Ad Building 130

Ad Building Brand Identity Branding Multi-Channel 130

Contently

MARCH 13, 2020

Implementing strict sanitation protocols and changing the delivery process to limit person-to-person interactions. That thought process is powering some adjustments to our content calendar, with a reminder in mind: Always be helpful, always be honest, never be opportunistic. The reassuring email bolstered my trust in Max Delivery. (I’ve

Planning 210

Planning Paid Search Agency Thought Leadership Lead Ranking 210

B2B Digital Marketer

NOVEMBER 23, 2023

Behavioral economics provides insights into user behavior that can guide more effective SEO strategies through understanding consumer decision-making processes. ” Frequently Asked Questions How does behavioral economics relate to SEO? Can SEO techniques become outdated?

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

KoMarketing Associates

SEPTEMBER 29, 2017

No amount of branding and storytelling can fix a product or service that is lacking; however, branding can make all the difference in standing out from the competition. Product pages provide more than just luggage – they provide helpful content, tips and recommendations to help make the process of packing easier. Stop interrupting.

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. relatability, novelty, tension, and fluency.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Joe Pulizzi - Founder of Content Marketing Institute.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

nDash

MARCH 9, 2022

This week, we have a business and health & fitness writer with a background in personal training; a former Microsoft developer with a passion for blockchain; a creative storyteller; and a small business, pet care, and gaming copywriter. You can find me through my nDash profile, or on Twitter as @hm_jeffery. Christopher Morin.

Social Media 52

Social Media Copywriting Media Ideal Customer Profiles 52

Heinz Marketing

OCTOBER 31, 2021

How it works: Templates: Unfold is the ultimate toolkit for storytellers, providing all the things you need to make your content stand out on social media. Unfold has made this process simple and appealing. When you’re ready to share your post, you can post to multiple feeds through the app such as Twitter, Messenger, or Snapchat.

Template 121

Template Ideal Customer Profiles Profiling Display 121

KoMarketing Associates

JUNE 18, 2019

For starters, you need to have content that satisfies inquiries during each stage of the buying process, from top-of-the-funnel blog posts to in-depth whitepapers. At the end of the day, case studies serve to tell the story of a specific customer’s success, so many traditional storytelling elements do apply. a purchase. Final Thoughts.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

ConvertKit

JULY 20, 2021

Storytelling is an incredibly effective business technique to draw your audience in and nudge them towards converting to leads or sales. Human beings are wired to respond to storytelling. Oxytocin : Enhances our empathy so we feel connected to the story/storyteller. kieran_tie provides helpful editing tips on Twitter.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

BOP Design

SEPTEMBER 16, 2021

The thought process? Effective writing, which incorporates storytelling and connecting with the audience, takes years to learn. Twitter, Facebook and Instagram all have paid sponsorship content, but we recommend LinkedIn sponsored campaigns for B2B thought leadership. What was the perspective? The takeaways?

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Tips Allocation 116

Contently

OCTOBER 11, 2019

The process of researching and finding treatment can be lonely. The team posts three to five articles a day to the website, distributing the content to the brand’s 4 million combined followers on Facebook and Twitter. after a diagnosis of a rare and incurable cancer. athenahealth | athenaInsight Flu Dashboard.

Creativity 134

Creativity Examples Content Marketing Planning 134

Sprout Social

JUNE 7, 2022

Particularly in recent years, platforms like Reddit and Twitter have become popular destinations for retail and institutional investors to discuss and analyze market trends.” Any information shared that’s at odds with SEC rules can derail your whole listing process. Request social team feedback. 1 month to listing day.

Marketing & Strategy 115

Marketing & Strategy Social Media Work Management Guidelines 115

Unbounce

AUGUST 4, 2021

The home-loan process involves lots of terms that’ll go over your head if you don’t work in finance. One popular storytelling framework across subjects is ABT (And, But, Therefore). Check out how this Twitter landing page from IronCore Labs uses the PAS framework. This formula builds tension, then resolves it.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144