Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. And that’s the theme for this week’s Unscripted Marketing Links (UML). 1) What is storytelling? 1) What is storytelling? To understand storytelling, you have to understand what makes a good story.

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Content4Demand

APRIL 24, 2020

Marketers are learning what neuroscientists have known for some time: Even in business situations, buyers respond to narrative—especially narrative that invokes an emotional response. Adding emotion to narrative triggers the release of oxytocin in the brain, which pushes us to relate, care, trust and help others. Explain a process.

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Storytelling B2B Marketing B2B Case Study 66

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

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Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

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PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

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Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

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Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach.

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Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

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EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

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Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I’ve spent my entire career in digital media and content marketing.

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Content Standard

APRIL 22, 2024

Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. With the fragmentation of channels and the shift towards a cookie-less world, marketers need to adapt their strategies to reach and create bonding experiences with their audiences, across a wide range of digital touchpoints.

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Content Standard

FEBRUARY 20, 2024

In marketing, this is often associated with first-hand experience, expertise, and a certain level of candor and transparency. Authenticity also plays a critical role in building trust. Verifiable, credible information is the bedrock of trust, regardless of its storyteller. Creativity This is where the magic happens.

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Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Each of these companies is a trailblazer and a storyteller. What is Product Marketing?

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Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. “81% of marketers think content writers jobs are at risk because of AI.

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PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

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Marketing Insider Group

JUNE 29, 2020

Data has revolutionized marketing and become a valuable asset in improving targeting and personalization. That’s why it’s critical to infuse empathy in marketing, delivering a true customer-centric approach. Quick Takeaways: Marketers suffer from “collective amnesia” when attempting to connect with audiences. Does it matter?

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Marketing Insider Group

JULY 23, 2015

Confining storytelling just to marketing or PR limits the value and impact that storytelling can make. It’s what David Packard, one of the founders of Hewlett-Pack, understood when he said, “ Marketing is too important to be left to the marketing department.”. Citizen Storytellers.

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Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The answer is by telling stories.

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Seismic

FEBRUARY 5, 2021

In the past year alone, the sales process has undergone significant changes. The virtual sales process has seen a shift in the way customers engage with sales teams, with many buyers interacting with thirteen pieces of content before scheduling a call with a sales rep. . Embrace the power of storytelling.

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Convince & Convert

APRIL 7, 2016

When his son left for film school, Park Howell became very curious about his education as it related to storytelling. As a result, Park began studying and researching storytelling until he understood its underpinnings in our subconscious and reptilian brain. . Park Howell’s 10-step story cycle process for great storytelling.

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Stevens & Tate

APRIL 15, 2024

When determining how to market senior living communities, you should be aware that the advent of digital technology has offered unprecedented opportunities to connect with potential residents and their families in meaningful ways.

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Video Marketing Marketing Strategy Marketing & Strategy Planning 80

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. Keyword rankings give a strong signal around user intent, market trends, and competitor strategies.

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Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Nobody just buys the art … They want the stories behind the art.”. Content is never just content.

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Content Standard

APRIL 27, 2018

But for content creators and storytellers, the value of the frequency illusion isn’t as simple as slapping a brand logo on every piece of content. According to research from Brightfunnel , the number of B2B marketing touches required to close a conversion grew by 52 percent between 2014 and 2015. Image attribution: Harris Walker.

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Launch Marketing

FEBRUARY 22, 2024

In the fast-paced world of B2B marketing, new product launches demand more than just a great idea—they require meticulous planning and strategic execution. It’s important to understand market dynamics, customer pain points, and industry trends to drive impactful campaigns.

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Content Standard

APRIL 23, 2024

Across industries and business models, marketing is essential to surviving and thriving. But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. A connected marketing engine and centralized view of customer data, led by the CMO, address this issue.

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Outreach

JANUARY 29, 2019

Why you need an army of storytellers. Sales, Customer Success, and Marketing people learn the success stories by heart and also how to connect specific buyers to stories that most resonate with them most. Beau Brooks joined The Sales Engagement Podcast to share how his team harnesses the power of storytelling. Be a legend.

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Heinz Marketing

JANUARY 6, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. How to Increase Sales by Mastering the Art of Storytelling. How Content Marketing is Evolving Heading into 2018. Content marketing is changing constantly.

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Storytelling Tips B2B Trust Marketing 72

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers – especially if you work for an industrial company. Marketing Communications Manager for Lincoln Electric. Craig Coffey, U.S. Who was involved?

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DiscoverOrg

NOVEMBER 9, 2016

Access to high-quality contact data, market trends, and emerging predictive analytics tools allow for rapid segmentation of high-quality accounts and prospects. Storytelling, Trust, and Persistence Work in Harmony. Build trust with them by demonstrating empathy in their plight. Trust – The Crux of the Issue.

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Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. At Autodesk, content marketing started as a program to drive demand within a new audience segment. Dusty DiMercurio is the Senior Director of Industry and Portfolio Marketing at Autodesk.

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Marketing Insider Group

APRIL 6, 2021

They’ll be more likely to remember you, admire you, trust you, and work with your business long term. With content marketing. To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them.

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Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. And 90% trust what other customers say about a company over what the company says about itself. Case studies are one of the most powerful forms of content to have in your marketing repertoire. What are Case Studies in Content Marketing?

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Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 AI is poised to become the backbone of digital marketing strategies for businesses of all sizes.

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Stevens & Tate

DECEMBER 12, 2022

Creating a strong brand identity requires good storytelling in order to establish your brand as unique and relevant as well as to make it more engaging for your target audience. Brand Storytelling Using Your Package Design. 7 Package Design Tips for Creating a Strong Brand. Mark Beebe Mark Beebe oversees all current clients.

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Hubspot

APRIL 26, 2017

As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. By giving them an active role in their content consumption process by publishing stories with interactive elements. How can you incorporate this into your content marketing?

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Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

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