Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers. The magic happens in the details of this process.

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Research Startups Comparison Storytelling 68

ClearVoice

NOVEMBER 19, 2019

Here are six video storytelling formats to test out: 1. But instead, the B2B tech company seeks out impactful stories from humanitarian orgs, green startups and community-based programs to showcase its stated purpose: “Help the world run better and improve people’s lives.”. The customer testimonial. The employee culture video.

Storytelling 72

Storytelling Video Marketing Budget Programs Multi-Channel 72

B2B Digital Marketer

JANUARY 18, 2024

Practical advice for effective early-stage salesmanship Discover the essential strategies for startup success In this episode of B2B Digital Marketer, Adam Springer sheds light on crucial errors startup founders often encounter in their sales strategies. Hiring the Right Sales Team: Be cautious when hiring your first salesperson.

Startups 52

Startups Validation B2B Sales Optimization 52

Martech

OCTOBER 14, 2022

For companies and funded startups under $10M in revenue who are seeking demand generation marketing, the following information on fractional leaders should be helpful. Processing. Are your brand’s storyteller. Brand storyteller. You need a storyteller. Interested in learning more about storytelling for your brand?

CMO 112

CMO Demand Generation Agencies Advertising Agencies Work Management 112

Hubspot

OCTOBER 9, 2018

Last year, Augmented Reality (AR) and Virtual Reality (VR) startups raised over $3 billion in venture capital. If you want stay ahead of the VR curve in 2019 and beyond, check out these seven startups. 7 VR Startups to Keep an Eye On In 2019. Jaunt VR wants to make immersive storytelling the future of entertainment.

Startups 74

Startups Eye-Tracking Training Mobile Marketing 74

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Salon functions very much like a startup – we run a very lean operation.

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Storytelling Mobile Advertising Advertising Agencies Startups 51

Contently

FEBRUARY 19, 2020

When I shared the stage with Crystal Eastman at the Digital Marketing Financial Services Summit in November, I immediately recognized her as my favorite type of person to interview: A brilliant storyteller who stumbled into marketing by accident and figured out how to do great things inside complicated corporations.

Work Management 142

Work Management Marketing Management Advertising Agencies Storytelling 142

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Distribution is now the key for effective storytelling. The upshot? To learn more, request a demo here.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

DivvyHQ

MAY 18, 2016

Longform storytelling is the future of content marketing. So it’s no surprise that longform storytelling has made its way into the marketing world, since the lines between traditional media and branded content become blurrier all the time. Educate your content producers on storytelling basics. Create a storytelling culture.

Storytelling 40

Storytelling Tips Thought Leadership Custom Publishing 40

Convince & Convert

SEPTEMBER 17, 2015

(highlight to tweet) She is the CEO and Co-Founder of Storyhackers, where they help build out content strategy and programs for clients ranging from Fortune 500 companies to growth-stage startups. She is also the Resident Storyteller for the Lean Startup Conference. How to apply the Lean Startup methodology to content marketing.

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Content Marketing Top of Funnel Paid Search Agency Startups 152

nDash

MARCH 9, 2022

This week, we have a business and health & fitness writer with a background in personal training; a former Microsoft developer with a passion for blockchain; a creative storyteller; and a small business, pet care, and gaming copywriter. Christopher Morin. I believe in exploring stories that challenge, educate and heal. I obtained a B.A.

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Social Media Copywriting Media Ideal Customer Profiles 52

KoMarketing Associates

JANUARY 19, 2022

WordPress is my foundational platform for storytelling. By teaching myself the basic principles of HTML using WordPress, I’ve created a career in marketing plus helped startups grow at scale. Lauren Patrick, VP of Marketing at Curricula. Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Outgrow

APRIL 9, 2024

Separating B2B and B2C branding for audience-led storytelling. I, myself and my team, have deployed a few AI tools that are kickstarting the ideation process from a creative standpoint. Because We’re all storytellers at the end of the day to those audiences in a compelling and relevant way.

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Marketing AI CMO Small Business Marketing Lead Ranking 52

Content Standard

APRIL 28, 2020

Forget talking heads and complex charts, documentary-style videos let marketers take a storytelling approach when presenting their customer’s success tales and history. This video tells the story of how William Painter, a sunglasses startup based in San Diego, uses YouTube Ads to grow their sales and reach.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

Convince & Convert

OCTOBER 16, 2015

Content marketing is a discipline about storytelling; only in an odd turn of events, it often leads us away from the desire to tell it. What good content marketers—and storytellers—do well starts with an overriding theme. It’s a great example of storytelling in its simplest form. So, how do you become more like Coca-Cola ?

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Zoominfo

JUNE 27, 2019

Focus on the process, not the end goal. To make truly creative marketing content and campaigns, we must focus on the process rather than the end result. But the very best among us find joy in the process. Too often we race through the content creation process just to get to the end goal. The answer is simple.

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Creativity Content Marketing Planning Content 185

Marketing Insider Group

MAY 10, 2021

In the process of those interactions, she discovered their favorite products and the why behind their preferences. In fact, putting a gifted storyteller on your team can even trigger the emotional aspects of buying decisions, such as user experience and the kind of emotional connection that builds trust. Small Businesses and Startups.

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Paid Search Agency Content Marketing Planning Advertising Agencies 324

GrowPowerful

JULY 6, 2023

Your competitors are relentlessly optimizing their strategies and processes to gain a significant share of the market. It helps in showing your potential clients that you're not just another startup, but a seasoned player that understands their needs, industry trends, and can deliver high-value solutions consistently.

Digital Transformation 52

Digital Transformation Paid Search Agency Storytelling Startups 52

Anyword

NOVEMBER 27, 2018

Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. Distribution is now the key for effective storytelling. The upshot?

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Storytelling Distribution Startups Template 75

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. If you’re looking to learn about the benefits of B2B storytelling and pick up some techniques you can incorporate into your marketing strategy, read on… Why is storytelling important for B2B companies? That illustrates why brand storytelling is so effective.

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Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. If you’re looking to learn about the benefits of B2B storytelling and pick up some techniques you can incorporate into your marketing strategy, read on…. Why is storytelling important for B2B companies? What are some key storytelling techniques?

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Valasys

JULY 31, 2023

Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution. Next, the automation process involves content creation, where AI-powered tools can generate text, images, videos, and other media elements based on predefined templates and parameters.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

SalesGrape

SEPTEMBER 18, 2023

The power of persuasion through effective storytelling continues to resonate with audiences across different channels. For example: The importance of building rapport with customers remains unchanged regardless of the medium used for communication.

Business 56

Business Case Studies Case Study Cold Calling 56

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. A team with go-to-market skillsets & storytelling ability.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

ClearVoice

APRIL 4, 2022

You should make the goal of helping your audience feel something a part of your pre-writing, writing, and post-writing processes. Regardless of if you are an established brand or an e-commerce startup, the principles of effective copywriting apply across the board. The role of anybody who develops content is to be a storyteller.

Copywriting 85

Copywriting Optimization Conversion Psychographics 85

ClickZ

FEBRUARY 21, 2020

As an internationally recognized expert in new technologies, branding, storytelling, and social influence, Tamara is widely regarded as one of the world’s leading female technology influencer and was named the Most Influential Woman in martech by B2B Marketing. Stephanie Buscemi (Salesforce). Melanie Deziel (Storyful).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Anyword

NOVEMBER 14, 2018

We spent the morning talking about Q4-related topics, like affiliate commerce, new storytelling formats, and planning for 2019 with Keywee customers and friends from Bloomberg, National Geographic, Dow Jones, U.S Distribution is now the key for effective storytelling. News, The Atlantic, Forbes, and more. The upshot?

Storytelling 69

Storytelling Ad Exchange Distribution Custom Publishing 69

SmartBug Media

DECEMBER 27, 2021

When asked what made her want to build Resurface Labs—the startup Christine co-founded in June 2020, smack dab in the middle of the first and scariest part of the global COVID-19 pandemic—she talked about three questions that came to her mind: Will I be challenged? SaaS Creation: A Focus on People, Transparency, and Storytelling.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Hubspot

JULY 29, 2015

In true journalistic fashion, Alex decided to document the entire process of starting Gimlet -- from botching a pitch to legendary venture capitalist Chris Sacca, all the way through finding his business partner Matt Lieber and negotiating their equity in the company -- and release it as a podcast of its own. Thus, StartUp was born.

Startups 28

Startups Transparency Media Storytelling 28

Vidyard

SEPTEMBER 28, 2017

For this week’s episode, Tyler is joined by Doug Landis, Growth Partner at Emergence Capital, to share his journey of becoming a bonafide storyteller and what that means for content marketing. Well, one little caveat to that is that I think everybody is a chief storyteller in their own little world. Take it with you up to Canada.

Storytelling 68

Storytelling Content Startups Advertising Agencies 68

Anyword

APRIL 18, 2019

At Keywee, we make stories relevant and powerful for the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull. Distribution is now the key for effective storytelling. Today, people aren’t coming to websites to search for content — stories find their audiences in feeds and apps.

Storytelling 40

Storytelling Distribution Startups Custom Publishing 40

Salesforce Marketing Cloud

DECEMBER 1, 2022

I love the opportunity to reflect on the past year and revisit the compelling storytelling from my colleagues. From Assyrian traders 4,000 years ago to today’s startups, we’ll gain a deeper understanding of the infinite ways that businesses can connect — deeply, powerfully — with their customers. Listen now on Our Digital Nation.

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Best Practices Business eCommerce Digital Transformation 96

Anyword

JANUARY 31, 2019

That’s why, as part of our 2019 Storyteller Survey, we asked respondents to share their favorite industry news sources with us. At Keywee, we make stories relevant and powerful for the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull. The upshot? To learn more, request a demo here.

Storytelling 44

Storytelling Emarketing Aggregators Newsletter 44

ClickZ

FEBRUARY 19, 2020

30-second summary: Netflix’s Bandersnatch offers a new window into creating a seamless and uninterrupted way to embed branded content into its programming, and in the process, the company may have shown other streaming platforms how to take advantage of an important new revenue stream. A new paradigm for interactive storytelling.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

ClearVoice

JUNE 18, 2020

According to a recent release from Lowe’s, the Local Initiatives Support Corporation (LISC), the nation’s largest community development organization, will manage the process of vetting applications for grants. Course topics include the art of creation, from ideation to storytelling, editing, producing, and more.

Resources 99

Resources Business Work Management Startups 99

Content Marketing Institute

JULY 26, 2018

CCO: How do businesses unwittingly sabotage the creative process? That’s why you’re more likely to see creativity in places that have that startup vibe. CCO: How do you keep that startup mentality? Many wanted to keep that startup feel, so we pushed on the culture. Andrew: Creating stories is a messy process.

Creativity 60

Creativity Storytelling Startups Click Rate 60

Anyword

FEBRUARY 4, 2019

For storytellers, 2018 was a year filled with change: publishers adjusted to platforms’ algorithm updates, content marketers pivoted (and pivoted back), and the industry made a collective push to diversify revenue streams. Distribution is now the key for effective storytelling. The upshot? To learn more, request a demo here.

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