NetLine

APRIL 23, 2024

Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. How can intent data help sales teams identify high-potential prospects more effectively? These signals can help later on when your sales team approaches a potential buyer. The good news?

Intent Data 59

Intent Data Top of Funnel Intent Outreach 59

Biznology

NOVEMBER 30, 2017

I interviewed Brent Adamson , Sales Principal Executive Advisor on Sales, Marketing, & Communications, and got the skinny. Your research found a lot of dysfunction in the B2B purchase process. What can a sales team do about it? Sales teams often think they need to be more reactive. Please explain. stakeholders.

Buy 131

Buy Process Gartner B2B 131

ANNUITAS

APRIL 9, 2020

It’s been more than a decade since we’ve seen such a radical change in the market – one that is driving every organization to reconsider its business strategy – including its go-to-market approach and sales motion. Whether we’re ready or not, as sales and marketing leaders, it’s time to pivot. by Spencer Johnson. And, what’s changing?

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264

InsightSquared

MARCH 9, 2020

This International Women’s Day, we’d like to give a shoutout to women leaders in the tech industry, especially those in sales leadership positions. Looking for sales leaders to follow for inspiration and best practices? Jill Konrath is one of the most recognized women in sales. Jill Konrath. They stopped learning.”.

B2B Thought Leadership 218

B2B Thought Leadership Linkedin Thought Leadership B2B Sales 218

ANNUITAS

FEBRUARY 18, 2014

As we walked through the Demand Process approach we needed to take, one attendee from our client made mention of past attempts to “do things differently” and the resulting failure. Here are some of the most common obstacles that exist in organizations today that prevent organizations from improving Demand Process.

Process 100

Process B2B Thought Leadership Thought Leadership Demand Generation 100

SmartBug Media

APRIL 18, 2024

When you onboard a new project management system, you work with a dedicated representative. And when you’re ready to leverage HubSpot for your marketing, sales, and customer success needs, you work with SmartBug Media.® Some clients reach out to improve their sales, marketing, and customer success processes.

Training 64

Training Hubspot CMS Development Work Management 64

Vision Edge Marketing

NOVEMBER 16, 2021

Worked in a sales conversation. Less friction in the customer buying journey and more alignment between the Marketing and Sales processes. Developing a customer-centric message map takes data and a process. And of course, we have a process which we’d be happy to discuss with you. We see in comments to social media.

Work Management 235

Work Management Bandwidth Marketing Management Paid Search Agency 235

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

Vidyard

MARCH 30, 2022

If you’re in sales, chances are you’re hungry to find the top sales experts to follow. Anything from best practices, new tactics, and really, anything that will help you get better at booking more meetings and closing more deals. There is no shortage of great sales resources out there. Onboarding Your Remote Sales Team 1.1

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Valasys

JUNE 28, 2023

In the fast-paced and competitive world of commerce, maximizing sales productivity is of utmost priority for businesses. To accomplish this, sales leaders and managers must employ effective strategies that drive performance and foster team collaboration. Here, programmatic coaching can be pivotal.

Product 52

Product Sales Cycle Organic Leads Efficiency 52

Hubspot

AUGUST 9, 2022

That's why leaders need to leverage effective sales training techniques to set reps on the right course and facilitate their professional growth. When we reached out to Sunny Sandhu — Director of Sales Development at Guru — for his insight, he stressed the importance of covering the "why" behind a topic. Start with "why.".

Training 71

Training Contact Marketing Class Paid Search Agency 71

Martech

MAY 9, 2024

Understanding ICP entry points The ideal customer profile (ICP) entry point occurs when your potential customer is experiencing a problem, not when engaging with your sales or marketing efforts. For example, they might rely on spreadsheets for dynamic tasks, while you offer tools to automate and add intelligence to these processes.

Ideal Customer Profiles 82

Ideal Customer Profiles Marketing Management Trigger Marketing Terms and Conditions 82

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65

Inbox Insight

SEPTEMBER 20, 2022

Organizations with aligned Sales and Marketing teams generate more than 200% revenue growth from marketing tactics, experience 24% faster growth in revenue, and are over two-thirds (67%) more effective at closing deals ( MarTech Alliance ). With this in mind, what key tactics can be used to encourage B2B Sales and Marketing alignment?

B2B Sales 98

B2B Sales Marketing Qualified Leads B2B Marketing Lead Ranking 98

SmartBug Media

MAY 6, 2024

The obstacles sales leaders face are changing—fast. You’ve likely heard about AI for sales tools, but it’s difficult to know what’s worth investing time into. As it turns out, genuinely helpful and easy-to-leverage AI tools for sales are much closer than you think. What Is AI for Sales (And Why Is It Relevant for Me)?

Work Management 64

Work Management Lead Scoring Lead Ranking Forecasting 64

Zoominfo

JANUARY 15, 2021

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. Additionally, you can produce webinars, workshops, seminars as well as facilitate virtual meetups and discussion groups that specifically serve your target audience.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Marketing Insider Group

MARCH 28, 2023

Focus your organization efforts around two primary places: your customer database and your inventory management system. Rather, it is the ongoing process involved in maintaining clean data that is complete and error-free. all of the ongoing processes involved in guaranteeing data is clean … and error-free.” Work across channels.

Small Business Marketing 211

Small Business Marketing Work Management Data Hygiene Practices 211

Vision Edge Marketing

MAY 2, 2019

In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, “The misalignment between sales and marketing teams continues to be a hot topic, even after a decade of B2B firms trying to solve this problem.” higher levels of sales and marketing alignment than other companies.

Top of Funnel 162

Top of Funnel Planning Work Management Paid Search Agency 162

Martech

DECEMBER 12, 2023

Identify areas where the process could be smoother or more efficient. Regular training sessions or workshops can help bridge any knowledge gaps and empower the team to use the software more effectively. Work with your account rep on optimizations. Dig deeper: In this economy CMOs need to spend more on training, not tech 5.

Work Management 122

Work Management Marketing Management Budget Programs Software 122

Seismic

MAY 18, 2023

These include decreased ramp time, increased time actively selling, increased deal sizes during decreased sales cycles, and so much more. These suggestions resonate both strategically and tactically, and they’ll help you get quick wins while you build for long-term success. Are teams collaborating or operating in silos?

Cross-Selling 98

Cross-Selling Consulting Advertising Agencies Work Management 98

B2B Digital Marketer

MAY 9, 2024

It sets the stage by highlighting the potential pitfalls of sticking to outdated sales and marketing approaches and the consequences this can have on the effectiveness of these functions. The core of this episode revolves around the need for collaboration and feedback loops between the sales and marketing departments.

Work Management 52

Work Management Marketing & Strategy B2B Sales Paid Search Agency 52

Hubspot

JULY 13, 2020

In sales, every day is a new opportunity to contact leads, close deals, and move closer to your target. However, it's also important to step back regularly and conduct sales audits to ensure your team is performing at a high level that meets or exceeds your expectations. What is a sales audit? Sales Audit Checklist.

Marketing Management 70

Marketing Management Cross-Selling Training Forecasting 70

Martech

OCTOBER 11, 2022

One of the most brilliant tactics is a practice called “pair programming.” Having a stipend is an easy way to manage your investment in the team’s skills while also providing flexibility. Imagine getting most of your website traffic, leads and sales from Google Ads. What tactics should they pursue instead?

Work Management 130

Work Management Paid Search Agency Marketing Management Budget Programs 130

Heinz Marketing

OCTOBER 16, 2020

A few weeks ago Heinz marketing put on a three-hour Predictable Pipeline workshop with ON24, part of the fastFWD webinar series. Its to be expected sales and marketing teams are not confident about 2021. All three areas are closely aligned with each other to ensure the pipeline flows through the sales funnel.

Webinar Metrics 142

Webinar Metrics Planning Top of Funnel Marketing & Strategy 142

Salesforce Marketing Cloud

NOVEMBER 7, 2023

It’s true: I once fell asleep during a sales kickoff. When I came to, I made a solemn vow: When I became a sales leader one day, I’d never throw a boring sales kickoff. Today, I’m Head of Sales at Slack, and I’ve made good on that promise (or so my team tells me). Same goes for sales kickoffs.

Work Management 64

Work Management Cross-Selling Marketing Management Paper 64

Marketing Insider Group

MAY 31, 2023

Customer journey mapping tools can range anywhere from cloud-based platforms to collaborative design tools, but they all have the potential to help you better understand your customers, improve your marketing efforts, and drive more sales.

Enterprise Management 248

Enterprise Management B2B Marketing Tools Marketing Management 248

Webbiquity

AUGUST 18, 2020

A tool to manage and produce conferences, workshops, and other virtual events. Ideal for midsize organizations, Boomset manages event registration and hosting of virtual events with a few to a few thousand attendees. Tools for hosting virtual summits, online meetings, workshops, and webinars. Average user rating: 9.35.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

MKT1

AUGUST 7, 2023

The process of buying software is typically a complicated mess with roadblocks around every corner—and I think it might be getting worse. When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!”

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Hubspot

MARCH 7, 2023

Account managers are the liaison between a company and its clients. Whether you’re a candidate or a hiring manager, you’ll need to brush up on account manager interview questions before making any big decisions. You can practice formulating answers that highlight your skills as an account manager. Let’s get started!

Work Management 60

Work Management Marketing Management Customer Satisfaction CRM 60

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Webbiquity

FEBRUARY 15, 2022

It drags down demand and lead generation and sales-ready opportunities. Demand gen encompasses the sales, marketing and customer service actions that find, attract, convert, keep, and grow the value of customers. Affiliate sales support independent publishing. Then comes lead gen, which leads to sales-ready leads.

Demand Generation Agencies 302

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 302

Velocity Partners

JULY 5, 2023

“We delivered a record number of MQLs to the sales team last quarter! Clients come to our door with problems like this all the time — the high of an influx of leads from the latest marketing campaign, quickly replaced by frustration and disappointment when none of them want to talk to sales. So why aren’t they using them?”

Sales Qualified Leads 82

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 82

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps.

Youtube 187

Youtube Advertising Channels B2B Thought Leadership Zoominfo 187

Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. Sales Enablement is a Key Core Competency. By my reckoning I have attended all but one of the ITSMA Marketing Vision events since. Invest in Competitive Intelligence.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Vision Edge Marketing

APRIL 27, 2021

A customer buying map captures all of the touchpoints and behaviors of a customer from their initial discovery of your organization to the sale and delivery of your product or service, right through initial consumption. Sales, Accounting, and Delivery processes are often center stage. Build Skills With Workshops.

Touchpoints 228

Touchpoints Word of Mouth Work Management Customer Satisfaction 228

Seismic

MAY 4, 2023

In our previous articles, we discussed the first two stages of sales enablement maturity: Controlling Chaos and Understanding Impact. In this stage, enablement teams focus on continuously improving their sales enablement initiatives to ensure it drives transformative changes throughout the organization.

Allocation 89

Allocation Terms and Conditions Marketing Analytics Tools Training 89

ClearVoice

JANUARY 29, 2024

It takes more than creating engaging content and implementing the best SEO tactics to win at content marketing. However, you can streamline this process by working with professional content writing services and strategy development agencies. The involvement can create a sense of pride and connection, enhancing employee engagement.

Effectiveness 52

Effectiveness Marketing & Strategy Account Based Marketing Content 52