Biznology

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Earned-media micro-influencer marketing primer

Biznology

These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram. Prices are much more affordable at this level, from $50-$250-$2,500/post. Now there’s micro-influencer marketing.

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Good news for business — costs of B2B video production content is at an all time low!

Biznology

Starting in 2005, the year YouTube launched, the internet has quickly become dominated by video. Since many businesses don’t have experience in purchasing services from a corporate video production company, they are using the price tag as the end-all, be-all factor in making decisions.

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It takes a village to launch a new online publication

Biznology

One of the best things about video interviews is because you can extend your publication’s reach from just the world of Google textual search to the second most important search engine on planet earth (sorry Bing): YouTube. If You Build It, So What? Marketing in 2018 isn’t as simple as having a Twitter and Facebook account.

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Micro-Influencer Marketing is the new Influencer Marketing

Biznology

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. Now there’s micro-influencer marketing. All for value for value.

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The salesmanship of influencer marketing

Biznology

It never comes down to price-per-seat or the discount offered by any one widget, it comes down to people, to relationships, to meeting needs, to solving problems, and to being responsive to needs and changes. It’s about a partnership. And it’s about growing together into the future, even after you have both left your positions.

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CIOs, CTOs and CROs are missing the social media boat

Biznology

Each Gmail account tied to a Youtube account is an identity. Companies that ignore this until it is a problem will be too late and may pay a big price in the end. Identity management: Though most people don’t realize it, social media management is a huge exercise in identity management. Each account and its password is an identity.

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Integrating mobile video branding into the auto purchase funnel

Biznology

Indeed, YouTube usage is rising dramatically in model comparisons, test drives evaluations, and walkthroughs. Here’s where the use of Mobile really steps up as searching for pricing, discounts, incentives, and trade in values all play a part in the number crunching. The Affordability Moment (Mid Funnel). The Where to Buy?