Biznology

APRIL 29, 2013

Photo credit: Wikipedia. A worthy example is Dow Corning, which found itself under huge price pressure, as the silicone category grew commoditized. E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. Time for another look.

B2B Marketing 80

B2B Marketing Work Management Marketing Management Paid Search Agency 80

Biznology

JANUARY 12, 2011

Image via Wikipedia. Nowadays, many shoppers are carrying their advisers in their pockets—the context and communications of the product itself mean less than what they find on product review sites and in price-comparison tools. by Eva Lyford. That's true no longer.

Social Media 80

Social Media Telemarketing Wikipedia Amazon 80

Biznology

MAY 2, 2012

0 (Photo credit: Wikipedia). “We have great selection, great service, and low prices.” Do you have low prices compared to other online vendors. That hoary marketing pitch (selection, service, prices) worked just fine when you were competing against a couple of places a few miles from you. ” Well, OK.

Differentiation 80

Differentiation Work Management Marketing Management Wikipedia 80

Biznology

APRIL 2, 2012

(Photo credit: Wikipedia). Yes, the viewing numbers still seem relatively small, compared to TV, but remember, the price is zero–a lot less than buying TV ad time. Agile marketing is all about experimentation, feedback, testing, data–just about the opposite of anything you can do with TV commercials.

Paid Search Agency 80

Paid Search Agency Advertising Agencies Wikipedia Television marketing 80

Biznology

JULY 19, 2013

Photo credit: Wikipedia. Price sensitivity. Are they highly price sensitive (pretty common for many purchases these days), or are they willing to pay more for greater value? Back in the days when the government did stuff, like got together and actually passed bills, U.S. Time sensitivity. Is this something they need right away?

SEM 80

SEM Wikipedia Search Marketing Loyalty 80

Biznology

JULY 5, 2012

Photo credit: Wikipedia. It generally means that the media channel owner conducts a campaign, and charges the marketer an agreed price for every respondent, according to predetermined criteria. Myriad call centers offer this kind of pricing. What a treasure trove! But there are some potholes to consider. Pay per PR placement.

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

Biznology

DECEMBER 22, 2015

Don’t worry: until now, none of your competitors have been as data-driven or nearly as adaptive or reactive as is currently even more than possible — but as of 2016, things are going to get mighty competitive as prices lower, things become easier and cheaper to implement, resource-wise, and then actually follow-up and use, every day.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Biznology

SEPTEMBER 14, 2011

One wag was quoted in TechCrunch as saying, “ If you were losing to Wikipedia would your next move be to buy Encyclopedia Britannica? Then, there is the question of the price. Google famously flamed out in its bid to buy Yelp in 2009, and has finally added the restaurant reviews it has craved.

Purchase 80

Purchase Google Wikipedia Aggregators 80

Biznology

NOVEMBER 15, 2016

Millionaires, billionaires, and professional class do show up on Google search, but most of these results are from the news, third-party mention, Wikipedia, and generally anything and everything that Google can find. KnowEm does have lower-price solutions, from $84.95 Actually control. There’s the rub.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

SEPTEMBER 23, 2013

Photo credit: Wikipedia. The company didn’t lose stride during a period when it was rapidly increasing sales and its stock price. New media channels – digital, social media and mobile – change marketing from a monologue to a conversation. It’s not just you talking – it’s your customers talking, too.

Brand Identity 80

Brand Identity Branding Business Amazon 80

Biznology

NOVEMBER 21, 2012

Photo credit: Wikipedia. Some companies will identify their top accounts—based on margin or on topline revenue—and provide them with special perks, pricing and service levels, such as: Corporate-wide purchasing agreements, where all buying across a far-flung enterprise can benefit from pre-negotiated contract pricing.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Biznology

MARCH 8, 2012

Image via Wikipedia. When someone compares insurance rates, and find that this company is higher-priced, they don’t switch. “Drivers who switched to us saved an average of $538.” ” Maybe you’ve seen that claim on TV commercials or online. So it sounds like their auto insurance is cheaper, right?

Wikipedia 80

Wikipedia Paid Search Agency Social Media Marketing 80

Biznology

DECEMBER 31, 2013

Photo credit: Wikipedia. Also, clients tend to choose their vendors more for who they are, whether they like or admire them, want to be associated or connected to them, than something as simple as service offered and price. Are you a one-trick pony? Maybe you’re a polymath. Polymath (noun): a person of encyclopedic learning.

Social Media 80

Social Media Media Work Management Marketing Management 80

Biznology

DECEMBER 21, 2011

Image via Wikipedia. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. The Internet has driven dramatic changes in business buying behavior.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Biznology

DECEMBER 1, 2011

Image via Wikipedia. Why couldn’t Google use all of the data they have collected to offer any discounts they want, because they know the price point to pitch each one? Mastercard and VISA certainly hope not, but Larry Page wants to be in your wallet. Well, not exactly–he wants to replace your wallet.

Google 80

Google Wikipedia Marketing Analytics Tools Lead Scoring 80

Biznology

JANUARY 4, 2012

No one can lower the price any more. Wikipedia has crushed them all. Expect them to start personalizing the recipes based on your family’s diet–they already have a function that helps you find low-priced meals. But, truth be told, I am not sad enough to take one and read it myself. But it isn’t just newspapers.

Planning 80

Planning Paid Search Agency Wikipedia Internet Marketing 80

Biznology

MAY 8, 2013

Photo credit: Wikipedia. You can see in those places all the principles one would learn during an MBA degree playing live in your face: price elasticity, the 3 Cs, the 4 Ps, negotiation techniques, present value, future value, brand equity, you name it.

Elasticity 80

Elasticity Amazon Wikipedia Ad Exchange 80

Biznology

FEBRUARY 26, 2014

(Photo credit: Wikipedia). Finally, compare prices. The numbers are in. Mobile is frickin’ huge: Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV , the first time that’s ever happened. Conclusion. Mobile is here to stay.

Top of Funnel 80

Top of Funnel Business Mobile Marketing Lock-In 80

Biznology

JANUARY 19, 2012

Image via Wikipedia. Plus, they say, you’ve got miles and points that will bring the price down even further. Tablets may well change digital advertising and increase conversion by fitting the digital advertising to the consumer’s preferences. From the kitchen, your husband says: “Go for it.”

Advertisements 80

Advertisements Advertising Mobile Advertising Wikipedia 80

Biznology

OCTOBER 13, 2010

Image via Wikipedia. Instead of making higher quality clothing, or lowering prices, or improving service, or increasing selection, or something else that many customers care about, you redesigned your logo. But I think marketers need to mind a different gap, the one between the frills of image marketing and real customer value.

Wikipedia 80

Wikipedia Social Media Paid Search Agency Transparency 80

Biznology

DECEMBER 20, 2016

The majority of folks who work in DC during the work week is balancing between time, price, proximity, healthiness, preference, and deliciousness. Because DC’s already hungry, DC’s only somewhat a snob! And all you need to do is discover what as many of those things are and cook to order. You can feed Google. Now, your turn.

Google 80

Google Wikipedia Barriers Search Marketing 80

Biznology

JANUARY 13, 2015

They let you have your free lunch, now here’s the price card and it’ll mean you need to shift your entire search marketing budget around a lot. So, it’s time to evolve your own personal Encyclopaedia Britannica into your own personal Wikipedia. Grin and bear it. It’ll pay off a thousand-fold in time.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Biznology

AUGUST 24, 2010

Image via Wikipedia. Heck, there are so many self-proclaimed "thought leaders" that the price has dropped to a nickel a dozen. by Frank Reed. In today's online space experts and gurus and ninjas are a dime a dozen. As a result, it can be hard for the consumer of today to tell who is telling the truth and who is telling a tale.

Validation 80

Validation Intent Thought Leadership Wikipedia 80

Biznology

SEPTEMBER 3, 2013

Real estate agents invest in people, neighborhoods and communities much more than in price-per-square foot or in researching homes. the business cards might be, full-color faces, portraits, names, and affiliations are what people expect.

Social Media 80

Social Media Media Ad brokers Trust Marketing 80

Biznology

NOVEMBER 11, 2014

It also helps me understand better how many hours things take, something that can help me when it comes to pricing out proposals and projects in the future. So, I bill Wikipedia Management differently than I do ORM or SEO or SEM or influencer outreach or social media strategy.

Product 80

Product Work Management Marketing Management Autoresponders 80

Biznology

JUNE 26, 2012

” (Wikipedia). I mean, I see it all the time: folks who respond to any query with a fee sheet, be it their price for a “sponsored” post or even for just a keyword link. I recently had a Twitter chat with Serena Ehrlich , Director of Marketing for Mogreet during which we discussed the fine points of blogger outreach.

Blogger 80

Blogger Outreach PR Media 80

Biznology

JUNE 25, 2012

Photo credit: Wikipedia. They stopped selling their huge pop bottle at ridiculously low prices competing with Coke ® , brought their prices way up and seriously raised year-to-year earnings while seriously lowering sales volumes. And of course, this was never doubted by anyone. Sometimes, Being “The Real Thing” isn’t Enough.

Keywords 80

Keywords Paid Search Agency Purchase Intent Conversion Rate 80

Biznology

DECEMBER 17, 2013

Your site’s probably on an over-priced proprietary system that some web developer sold you for quite a lot of money. And, if you’ll notice, Wikipedia and even Google.com are pretty fugly and they’re possibly the best sites on the web. So, you’re holding onto it as long as possible to maximize amortization. Your site is boring.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80