Optinmonster

AUGUST 13, 2021

This list will give you features, pricing, and what you can expect when you switch over from ActiveCampaign. That said, there’s plenty of competition on the market where you may find better deals and more value for your money. We’ve compared ActiveCampaign with the best alternatives available. Reliable support team. Sendinblue.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

TrustRadius Marketing

APRIL 13, 2022

The price will fluctuate depending on which social media platforms you need to reach your target audience. Agencies can also price services separately within your monthly bill when it’s a series of services not a subscription. These subscriptions are generally priced monthly and can range from $0 a month to $800 a month.

Paid Content 52

Paid Content Social Media Pricing Price 52

The Daily Egg

MAY 11, 2021

Hands down, webinars are an excellent way to connect with your audience, deliver value, and grow your brand. It’s no wonder there is a slew of webinar tools out there at your disposal. After hours of comparing some of the top webinar software out there and looking through lists of features and price points, we’ve […].

Webinar Metrics 119

Webinar Metrics Software Best Practices Pricing 119

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Marketing Craftmanship

NOVEMBER 22, 2023

Bluntly, they fear that if the firm they select fails, then they will pay a price. What’s the price they can pay? Prospects will always be more concerned with the career-related risks involved in hiring any outside resource.

B2B 130

B2B Webinar Metrics Marketing Management Pricing 130

Act-On

APRIL 29, 2024

Once a lead gets close to the MQL threshold, Suzy introduces content that would help them cross the metaphorical finish line: offering a demo, introducing the pricing page, or other bottom-of-funnel CTAs. Take the journey a step further with our webinar on managing leads from pipeline to conversion.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 130

Hubspot

APRIL 13, 2021

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. While not as flashy as their live counterparts, evergreen webinars have proven to be the tortoise to live webinar’s hare: slow and steady sees the highest ROI.

Work Management 98

Work Management Webinar Metrics Marketing Management Software 98

Predictive Response

MAY 17, 2022

In the current environment, online events have become the norm, and even with people getting back into real venues, conducting webinars on Zoom remains an effective strategy for reaching a bigger audience. Not all webinars are free, however, so presenters need a payment platform with a seamless Zoom integration.

Webinar Metrics 52

Webinar Metrics Pricing Price CRM 52

Webbiquity

JANUARY 19, 2023

This is typically done through content marketing such as white papers, webinars, and long-form articles that will educate potential buyers about the product or service they offer. In contrast, consumers are generally more price sensitive; they will often compare prices across different brands or retailers and look for the best deal.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Envy

NOVEMBER 18, 2019

Webinars are among the most effective marketing tools around for B2B but that doesn’t mean that they are easy to plan, set up or execute. There are dozens of different webinar platforms, and it can be tricky for marketers to decide which one is best for their needs. A successful webinar can never stand alone.

Webinar Metrics 97

Webinar Metrics B2B Thought Leadership Broadcasting Work Management 97

Hubspot

APRIL 13, 2021

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, the live webinar format is for you. In a blind test run by the team at Business2Community it was discovered that a live webinar not only got 2.3x The Best Live Webinar Software.

Webinar Metrics 90

Webinar Metrics Enterprise Management Budget Programs Work Management 90

Act-On

APRIL 26, 2024

Get everyone aligned with a clear customer journey map : a picture of the most important touchpoints they encounter and steps they take as they move from would-be lead to loyal customer.

Lead Ranking 195

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 195

thePoint

FEBRUARY 27, 2020

One conversation that catches my attention with B2B marketers is the “why don’t we just host and promote our own webinars instead of spending all those dollars with media companies?” That’s a great question and the answer is based on a clear understanding of what a webinar “is” and “what media companies sell.”. Anatomy of a webinar.

Webinar Metrics 52

Webinar Metrics Buy Ad Building Co-Registration 52

Zoominfo

JUNE 2, 2021

“You can craft tailored messaging and content that’s going to resonate and help you connect with folks,” Sophia Chang, product marketing manager at ZoomInfo, said during a recent webinar, “Leveraging Real-Time Intent and Signals as a Secret Weapon.”. Figure 1 : Real-time buying signals can boost various sales and marketing activities.

Buy 246

Buy Zoominfo Work Management Marketing Management 246

Sprout Social

SEPTEMBER 2, 2022

Additional resource: Webinar: Supercharge your marketing strategy with social. Leveraging Social Media and Your Leadership Team During a Crisis (Sprout Social-sponsored webinar). Type: Webinar. Price (at the time of writing): $24.99. Price (at the time of writing): Free with trial, then $49/month. Level: Beginner.

Social Media 117

Social Media Training Course Resources 117

Martech

NOVEMBER 21, 2023

More frequently than not, B2B buyers are vetting sellers based not only on product specifications, pricing and other traditional factors but on the digital experiences they deliver. Click here to view more MarTech webinars. Failing to adapt to these rising customer expectations can be costly.

Trends 93

Trends Customer Satisfaction B2B Digital Transformation 93

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Now let’s get into more specifics on how you can keep your audience engaged once they show up for your webinar.

Webinar Metrics 96

Webinar Metrics Case Studies Case Study Tips 96

Content Standard

MAY 15, 2015

Everyone knows price matters to consumers, but a new study suggests the lowest price doesn’t always win. Even more important to consumers is the reputation of retailers—and how prices correlate to that brand reputation. Price Still Matters. When price and reputation seem misaligned, consumers are turned off.

Pricing 40

Pricing Price Studies Brand Identity 40

Martech

NOVEMBER 28, 2023

More frequently than not, B2B commerce buyers are vetting sellers based not only on product specifications, pricing, and other traditional factors but also on the digital experiences they deliver. Click here to view more MarTech webinars. Failing to adapt to these rising customer expectations can be costly.

Trends 86

Trends Customer Satisfaction Digital Transformation Pricing 86

Zoominfo

JANUARY 26, 2021

Figure 1 : Zoom, Go-To-Webinar, and Webex saw significant growth due to work-from-home demands. For example, as of December 2020, the median house price in Boston was $749,000, according to Realtor.com. which listed its median home price at $322,800 — 57% less. Source: ZoomInfo. Compare that to Charlotte, N.C.,

Zoominfo 246

Zoominfo Budget Programs Gartner Pricing 246

Litmus

NOVEMBER 23, 2021

To get a better idea of how email marketers can prepare for the new year, we spoke with experts Bruce Swann (Principal Product Marketing Manager at Adobe) and Cliff Mcgowen (Director of Marketing Operations at Nationwide), as well as our very own Jaina Mistry (Senior Email Marketing Manager at Litmus) and Cynthia Price (VP of Marketing at Litmus).

Webinar Metrics 81

Webinar Metrics Planning Privacy Protection Best Practices 81

Litmus

MARCH 15, 2021

In our latest webinar, the Litmus team walked through the new, unified workflow and tools in Litmus to show customers how to build better campaigns, faster. Some features are exclusive to certain plans, though, so head over to our pricing page to see which option fits your needs. Additional resources. Looking to dig in? Video Overview.

Webinar Metrics 58

Webinar Metrics Banners Opt-out Opt-in 58

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Optinmonster

JANUARY 18, 2024

Use Price Anchors Price anchoring is a psychological tactic that you can use in a couple of different ways. You can show the highest subscription plan first to draw a contrast with other, lesser-priced plans. Offer video demos, product tours, templates, and webinars for new users. Here’s an example from Stencil.

Conversion Rate 86

Conversion Rate Conversion Examples Marketing Analytics Tools 86

Navigate the Channel

NOVEMBER 6, 2023

For instance, if you refer to a sale price in an email blast—but your website shopping cart displays the original price, and the fine print reveals that the sale price is only applicable if the visitor purchases a year’s worth of services—your potential customer might go from feeling slightly annoyed to completely mislead.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Heinz Marketing

NOVEMBER 19, 2023

Or maybe you’ve invested in a specific webinar tool. Recently, we’ve also been using StreamYard’s webinar feature called “On-Air Webinars”. Recently, we’ve also been using StreamYard’s webinar feature called “On-Air Webinars”. What I love most about the webinar feature is how simple and intuitive it is to use.

Webinar Metrics 68

Webinar Metrics Youtube Linkedin Work Management 68

Parse.ly

OCTOBER 7, 2021

Here are a few of the highlights from our webinar discussing the challenge of measuring content ROI and proving the impact of your content marketing teams’ work : How do you expect your marketing budget to shift next year? People really align around simplicity in how they do their work.” about how we can help.

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Rev

MARCH 8, 2023

This process can involve various activities such as identifying market segments, setting pricing strategies and converting leads to customers. But they play a crucial role in helping your company make informed decisions about pricing, product offerings and investments. Chances are, it was recently.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

The Daily Egg

MAY 29, 2021

Its browser-based platform allows users to host video conferences or webinars without cut-offs, even on a free plan. It misses some fancy features, but its pricing plans enable small businesses to conduct online presentations, no matter how small their audience […].

Conference 116

Conference Small Business Marketing Pricing Price 116

Litmus

FEBRUARY 10, 2020

In this webinar, we walked through the new Litmus and provided hands-on advice on how to transition your team. Didn’t have a chance to watch the webinar live? Are you looking for the webinar slides? A big thank you to everyone who chimed in during the webinar with a question! Don’t worry. You can download them here.

Webinar Metrics 58

Webinar Metrics Enterprise Management Aggregators Work Management 58

Content4Demand

AUGUST 27, 2019

In a recent Buyer Insights and Intelligence webinar, Jack Wildt of ON24 discussed the value of declared data and how marketers can use webinars to capture it at scale and better arm sales reps for conversations. Leveraging Webinars to Capture Declared Data at Scale. Understanding the Three Ds of Data.

Webinar Metrics 53

Webinar Metrics Lead Ranking Marketing & Strategy Marketing Qualified Leads 53

Optinmonster

DECEMBER 14, 2021

Pricing: OptinMonster pricing starts at $9/month for our Basic plan, $19/month for Plus , $29/month for Pro (our most popular plan), and $49/month for Growth. Pricing : The pricing plans start at $5/month for up to 2,500 sessions! Pricing : SeedProd’s yearly pricing starts at $39.50 Sendinblue.

Marketing Automation Services 123

Marketing Automation Services Budget Programs Enterprise Management Work Management 123

Golden Spiral

JANUARY 4, 2019

Are webinars on your B2B tech marketing priority list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). Purchase a Webinar Hosting Platform.

Webinar Metrics 54

Webinar Metrics Top of Funnel Marketing Automation Services Advertising Funnels 54

Leadspace

JULY 22, 2019

If another business offers a higher quality of service but at an increased price, you can highlight your low prices. Revolutionize Your Data Use with This Webinar. Thank you for your interest in our webinar. Click here to watch the webinar: Revolutionize the Way You Use Data today!

Webinar Metrics 48

Webinar Metrics Marketing Automation Services Allocation Analysis 48

ScanmarQED

MARCH 2, 2021

They look at how advertising drives KPIs such as brand health, customer retention, price sensitivity, and app usage. We often assume the main benefit of marketing is generating new business. However, many financial services companies need to advertise to maintain market share.

Marketing Mix 52

Marketing Mix Webinar Metrics Service Marketing & Strategy 52