ConvertKit

JUNE 24, 2020

What is YouTube SEO. How YouTube's algorithm ranks videos. How to reverse-engineer your YouTube content for search. 8 YouTube SEO best practices for online creators. ” Sean McCabe knows first-hand how difficult growing a successful YouTube channel can be. .” What is YouTube SEO? Jump ahead.

Youtube 92

Youtube SEO Video Marketing Tagging 92

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Hubspot

NOVEMBER 9, 2018

Sometimes, your YouTube thumbnail just doesn’t cut it. You could’ve uploaded the most interesting video on YouTube, but it might not get the views it deserves if you're relying on a simple freeze-frame to tell viewers what it's about. How to Make a YouTube Thumbnail. Visit a free online YouTube thumbnail maker.

Youtube 91

Youtube Template Click Rate Press 91

Marketing Insider Group

MAY 16, 2023

Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube. News reports and publications inform a decent amount of AI machines’ training data sets, so appearing in the press as much as possible will lead to a marketing-win on your end. Be Everywhere Always Haha! We’re not joking.

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Lake One

AUGUST 13, 2020

They go on to note that for a 15-second non-skippable YouTube video, the ad completion rate is 92%. The post Press Play on Your B2B Revenue Growth: 6 Benefits of Video Marketing appeared first on Lake One ®. Boost Social Media Engagement. According to DreamGrow , the average click-through-rate of video ads is 1.84%.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Circle Studio

MARCH 8, 2018

As A/E/C websites continue to evolve to become more user-centric and growth-focused, it’s imperative that your firm’s website features the right content and design elements. Here’s a list of 11 items that you should consider removing from your website now or as part of a future website redesign. Home page sliders.

Advertising Agencies 83

Advertising Agencies Marketing Websites Ideal Customer Profiles Press 83

Content Marketing Institute

NOVEMBER 8, 2017

People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. Don’t introduce yourself and tell what your website is, where you work, your fancy title, all those things. On average, Amy points out, people decide whether to keep watching a YouTube video in the first eight seconds, and in even less time on other channels.

Press 90

Press Video Marketing Allocation Youtube 90

Optinmonster

DECEMBER 21, 2023

This means investing in search engine optimization (SEO) so relevant people can find your website online. If this is new to you, use websites like Moz or Ahrefs to improve your outreach. Putting the article together: The type of article you’ll write depends on the type of website you’re writing it for. But why stop there?

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Enter off-page SEO, an important part of SEO that goes beyond the boundaries of your website and extends its influence across the vast landscape of the internet.

SEO 76

SEO Lead Ranking Lead Scoring Link Building 76

Trade Press Services

SEPTEMBER 18, 2023

Google Analytics Google Analytics is a top tool for measuring website performance. Google Merchant Center Google Merchant Center is a valuable tool for businesses to list their products on Google Shop—a shop function built into Google Search, Maps, YouTube, the Google Shopping tab and Google Images.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Contently

NOVEMBER 3, 2021

“It’s about bulletproofing your work,” said Amy George , former Associated Press reporter and founder of By George Communications. AP Fact Check, Associated Press : The AP provides helpful accountability resources for journalists. Media Bias/Fact Check : The MBFC monitors media bias on various websites.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

EMagine B2B Blog

NOVEMBER 5, 2014

As SEOs, we know our way around Google Analytics, Google Webmaster Tools , and a slew of other sites that help us analyze website performance. What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. ROI from YouTube is most often indirect.

Youtube 40

Youtube Analytics Buyer Personas Click Rate 40

Oktopost

FEBRUARY 22, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Leading the marketing team, Eyal takes a data-driven marketing approach, with an emphasis on content marketing, analyst relations, press engagements, and online customer journeys. Check out his website here. Catch all episodes here.

Tactics 62

Tactics Marketing & Strategy Transparency Fulfillment 62

Trade Press Services

JANUARY 15, 2024

When done well, social media initiatives can help B2B companies increase their online visibility, drive traffic to their website, improve SEO, generate new leads, nurture relationships, and establish thought leadership. Be sure that posts point back to your website and ensure that they are optimized for search and sharing.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

SmartBug Media

MAY 20, 2020

Press releases. Dedicated websites. Website: Consider adding a call-to-action button that promotes your webinar in the sidebar of every page, or drop in a blurb about your webinar on the homepage. pop-up on your website promoting the webinar. YouTube: Pre-event, take time to create a promotional video. Advertising.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Martech

JULY 26, 2023

I built their website. And I get called into the president’s office and he brings out some from our major competitor press release that says they’re getting 200,000 hits on their website. I said did you notice some changes on our website? At that time, I was a webmaster. It was the early days of the Web. He’s suspicious.

Startups 96

Startups Cross-Selling Press Analytics 96

ClearVoice

MARCH 14, 2024

This, in turn, drives organic traffic to your website. One example is the now-classic “ Puppyhood ,” a YouTube video created by Buzzfeed in partnership with Purina. Industry blogs, websites, and publications: Compile a list of influential blogs, websites, and publications within your industry. We know, we know.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Choozle

MARCH 27, 2024

According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

NuSpark Consulting

NOVEMBER 4, 2012

More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions. For competing websites that tend to look the same, a video can personalize yourself, or your company mission. Test autoplay versus press play. Here are some ways to make online videos effective: .

Video Marketing 100

Video Marketing Conversion Marketing Websites Landing Pages 100

Outgrow

OCTOBER 7, 2021

Furthermore, think of review websites like Google+, and even Facebook. Whether it is bloggers, Instagrammer, or YouTubers, know which social platform is best for your business. Reddit is a social news aggregator and discussion website that is available in nearly 70 languages ! 8 Distribute Press Releases and Create a Press Kit.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

sagefrog

FEBRUARY 7, 2024

You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Contently

OCTOBER 14, 2020

2000 was a newsstand of brochure-rich websites, heavy on information and light on fun. We built a website for it, but how do you get people in listening mode to shift gears (and channels) to visit a website? To see his picture, the audience had to visit to the website. Summit High: Hollywood for Washington, D.C.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Vidyard

MAY 18, 2015

Check out their YouTube channels for some motivation on how to do it right: Workfront Formerly known as AtTask, Workfront is a cloud-based Enterprise Work Management solution that gives teams greater visibility into the entire lifecycle of work, from request to report. Much better than reading about corporate values on a website!

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Buffer

FEBRUARY 21, 2023

On top of getting to honor their work, we always see a bump in website traffic during nominations and after the list is published, and find that many new members discover our community thanks to this list. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Marketing Insider Group

APRIL 6, 2021

Another idea is to have a live chat functionality on your website or an online portal where your team can answer questions and address concerns promptly. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. Don’t forget to thank your customers after they’ve made a purchase.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Scoop.it

JANUARY 7, 2021

To achieve this consistency, start by preparing your press kit that should contain the following elements: logos in PNG format. press releases. For instance, Death Wish Coffee uses its Instagram for posting memes and engaging with their audience, while their YouTube channel is mostly focused on marketing videos and podcasts.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Hubspot

AUGUST 7, 2018

Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. Finally, it’s critical you spend time and resources on your business’s website design. For this reason, it’s important you take the time to create a user-friendly (and mobile-friendly) website.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

APRIL 26, 2019

In Latin America especially, we see a considerable influence from online channels for product discovery, including Google, Twitter, YouTube, and Instagram. Videos and your website are both crucial for brand engagement. It's critical you ensure your business' website is easy to navigate and your content is up-to-date.

Buy 101

Buy Word of Mouth Peer-to-peer Youtube 101

Contently

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. For example, send spokespeople through media training if they’ll frequently speak with the press or send event speakers to stage training, etc. Create a content plan.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

ClearVoice

JULY 15, 2022

Promote videos on YouTube. It’s estimated that one out of three boomers learns about products or services on YouTube, while 68% regularly watch videos for entertainment. times more likely to refer to YouTube tutorials than written instructions. Promote videos on YouTube. Image Source: HemingwayApp.com.

Planning 118

Planning Content Marketing & Strategy Youtube 118

SmartBug Media

MARCH 19, 2020

Point viewers to your website for a free white paper, more information, or a discount offer. If you are posting a how-to video on your website, surround it with calls to action on the page that let your audience know you have the materials they need, the knowledge to do it for them, or the how-to guide to help them. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

SEPTEMBER 21, 2018

The Amazon affiliate program, also called “Amazon Associates” can be an easy way to monetize your website or blog. Create a website or blog. To become an Amazon Associate, you must have an active website, blog, app, or YouTube channel. Step 2: Enter your website address(es), apps, YouTube channels, etc.

Amazon 99

Amazon Youtube Ideal Customer Profiles Press 99

Vidyard

MAY 19, 2022

Social media and websites remained the top two channels for online video distribution. However, sales and customer conversations replaced YouTube as the third most used distribution channel in 2021 compared with 2020. Brand videos, product demos, and social videos were the most common types of on-demand marketing videos published.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Contently

JUNE 16, 2022

During a White House press conference in 2021 , Dr. Vivek H. For example, last year, Senators Amy Klobuchar and Ben Luján introduced the Health Misinformation Act of 2021 , which seeks to hold companies like Facebook and YouTube accountable for allowing health misinformation to spread. Murthy, U.S. What makes this advisory unique?

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

Kevin Indig

AUGUST 7, 2023

Atlassian, for example, is a SaaS brand that faced heavy critique of the looks of Jira and now is a best-in-class example of strong design that seamlessly stretches from website to product. Brand style lives in any design component, from logo, web aesthetics , and product experience to marketing collateral.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. Vidyard’s free offering can be used by anyone looking for an easy way to create and/or share videos.

Enterprise Management 65

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 65