Media Plans, Press and Youtube - B2B Marketing Zone

Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

MARCH 27, 2024

This explosion of options has revolutionized media planning. According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+.

Advertising Agencies

Advertising Agencies Cost Per Thousand Advertisements Advertising

Top B2B Social Media Mistakes—and How to Avoid Them

Trade Press Services

JANUARY 15, 2024

Mistake #2: Lack of a Documented Social Media Plan CoSchedule found that organized marketers are 397 percent more likely to report success in their marketing initiatives. Organization starts with a marketing plan that is documented , consistently reviewed and revised, and includes social media tactics.

Social Media

Social Media B2B Thought Leadership Media B2B

9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

SEPTEMBER 18, 2012

BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. While the first step is developing a solid social media plan , there is more to it than just organization planning. The Role of Social Media.

BtoB

BtoB Social Media Paid Search Agency Media

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Since each has their own questions, concerns and interests, one needs to develop content around those specific issues.

Optimization

Optimization Web 2.0 Planning Buying Cycle

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Let me end this post with a humorous video that I found on YouTube. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 It is by IAS – a B2B marketing agency from England.

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

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Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

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Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

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Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

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Social Media

Social Media Social Marketing B2B Marketing Web 2.0

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

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Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

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Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

Your corporate website needs to become a trap

Biznology

FEBRUARY 5, 2013

But you need to learn to detach yourself from the outcome and just spread out as many toys as possible, stand back, and don’t be surprised when your visitors turn meter sticks into swords and cardboard boxes into forts and don’t remotely follow your well-laid social media plans at all. ” you ask?

Marketing Websites

Marketing Websites RSS Paid Search Agency Social Media

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

Let’s prove our point that branding is not an expense but an investment by showing them hardcore data like number of inquiries, market share gained, search engine rankings, cost per lead, number of times the CEO or the company is mentioned online and in the press, customer satisfaction ratings, revenue growth, incremental profits and stock prices.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

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Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

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Business Blogging

Business Blogging Optimization Web 2.0 Business

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

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Social Media

Social Media Email Marketing Social Marketing Web 2.0

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

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Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

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Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

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Email Marketing

Email Marketing Planning Web 2.0 BtoB

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

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Email Marketing

Email Marketing Web 2.0 Planning Opt-in

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

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CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

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Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

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Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

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Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site. Promote: Once you have built out your new website content and optimized for the targeted keyword phrases, you need to promote it.

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

Use other marketing tactics like article marketing, press releases, forum commenting, social bookmarking and networking to generate high quality traffic to your business blog. A good rule of thumb is 2-3% keyword density but don’t be afraid to experiment.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

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Sales Management

Sales Management Pricing Price Marketing Websites

SEM: What is it and Why Should it be part of your Digital Media Plan?

Digilant

APRIL 24, 2019

These are people who find answers to their most pressing, personal questions through a search bar — and they aren’t interested in searching for very long. YouTube — purchased by Google in 2006 — is now the third most visited site on the web. More than 1 billion hours of YouTube videos are watched every single day.

Paid Content

Paid Content SEM Media Plans SERP

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

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Web 2.0

Web 2.0 Copywriting Content Buying Cycle

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Figure out what the pressing issues are, what motivates them to act now rather than later and then write in a voice that addresses their concerns. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

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Rules

Rules Marketing Websites Web 2.0 Buying Cycle

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

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Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

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Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

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B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

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B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

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Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

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Planning

Planning B2B Marketing Emarketing B2B

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

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Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

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Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

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Features

Features Web 2.0 Planning Work Management

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

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Curation

Curation RSS Web 2.0 Content Marketing

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

JULY 20, 2010

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Creativity

Creativity B2B Marketing Lead Ranking Lead Scoring

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

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Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Top B2B Social Media Mistakes—and How to Avoid Them

Webinars

Trending Sources

9 Key Points & Action Items from BtoB Magazine’s Social Media Report

Webinars

The Twofold Benefit of Optimizing Marketing Content

Top 10 Clichés to Avoid in B2B Marketing Content

A Blogging Style to Call Your Own

101 Tips from 50 Small Business Bloggers

The Distribution Trap – How Innovations Become Commodities

Social Media and B2B Marketing Do Pair Well

Business Value of Social Networking

Generating More “Educated Leads” on a Small Budget

Your corporate website needs to become a trap

How Relevant Marketing Content Helps B2B Branding

The Role of B2B Marketing is Shifting from Lead Generation to.

Optimizing Your WordPress Business Blog

Social Media with Email Marketing – is it the Super Combo?

Creating Relevant B2B Marketing Content: Walk the Talk

Focus on Content in B2B Marketing

High-Performance Email Marketing for Attracting and Engaging.

Don't Count on Marketing Automation to Solve All Your Lead.

Are You Creating Irresistible Offers with Your Email Marketing?

Successful Industrial Websites Require Part DiY and Part.

Deconstructing the Four Stages of the Industrial Buy Cycle

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Using Content to Move Prospects Forward in the Sales Cycle

Shortening the Industrial Buy Cycle in 5 Simple Steps

How to Use a B2B Blog to Win Customers and Influence Prospects

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

SEM: What is it and Why Should it be part of your Digital Media Plan?

Content Creation Made Easy

How Lack of Marketing Content Can Derail Your Website Redesign Project

The 6 essential rules of a website redesign – Ignore them at your.

Variety of Content is the Key in the Early Stages of the.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial and B2B Customer Engagement Simplified

The Disconnect Between B2B Content Marketing and Customer Engagement

How to Make Your Business Blog Be All It Can Be

7 “Rs” for B2B Marketing Content Planning

B2B Lead Generation Using a Business Blog

5 Things Industrial Marketers Must Do to Attract Engineers and.

Translate Features into Benefits if You Want Your Marketing.

Is Content Curation an Easy Way for Content Marketers to Do More.

Can Industrial and B2B Marketers Learn Creative Problem Solving.

7 Strategies for Using Content to Market Industrial Products

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