LeadSloth

NOVEMBER 16, 2009

Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. In my presentation I tried to shed some light on the strong points of either system. For CRM, I focused on Salesforce.com. Luckily, all Marketing Automation systems can be connected to Salesforce.com and often also to other CRM systems.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

Customer Experience Matrix

NOVEMBER 5, 2009

Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. The immediate take-away here is that the industry still needs to educate prospective buyers on why marketers need a separate system. Vendors take note.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

LeadSloth

OCTOBER 20, 2010

During their presentation they set up a simple webinar campaign on the fly. Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. Another new product is Eloqua Discover for Salesforce.com. Eloqua Discover for Salesforce.com (click to enlarge).

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

LeadSloth

MARCH 16, 2009

An anonymous prospect record. ActiveConversion supports both one-time emails to a segment of the database, as well as drip emails that are triggered after a prospect registers. Salesforce.com integration. ActiveConversion also integrates with Salesforce.com , although using Salesforce is not a requirement. Lead Scoring.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

markempa

FEBRUARY 18, 2013

With a complex sale, many personal touch points in customer relationship management are present – such as directly answering a question posted on social media or an online forum. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

The Point

SEPTEMBER 6, 2011

All this presents real challenges for both demand generation and lead management. The company must direct end user inquiries promptly and efficiently to the sales channel, while responding to prospective partners and end users with a message tailored to iDirect’s specific experience in that company’s market.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

ViewPoint

FEBRUARY 23, 2018

Quality conversations and personal engagement with prospects. Sometimes our outreach supports inbound marketing (because inbound doesn’t work alone in a complex B2B environment), sometimes we’re qualifying and nurturing leads generated at shows, online presentations or other events, and sometimes we managing response.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

Vidyard

OCTOBER 1, 2014

Overall, Vidyard Studio is your ticket to transforming static presentations into engaging, voice-enriched videos, and after sharing these assets, you can use the engagement data collected to improve upon your content strategy based on your audience’s proven preferences.

Video Marketing 50

Video Marketing Salesforce.com Impressions Marketing Prospects 50

LeadSloth

AUGUST 27, 2009

Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they need to nurture prospects with relevant content until they are sales-ready. 5 years ago Salesforce.com was tiny compared to Siebel. 10 years ago, email marketing was in its infancy.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Salesforce.com B2B 100

Vidyard

SEPTEMBER 30, 2014

.” Vidyard Studio makes it easy for sales teams to create custom videos from existing presentations, share them securely with prospects and customers, and track how much of the videos they actually engage with.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Adobe Experience Cloud Blog

JUNE 23, 2010

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. The attendees included developers, administrators, sales people, press, analyst, marketers and more – with information for each group presented throughout the day. .

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

Vidyard

SEPTEMBER 30, 2014

Vidyard Studio makes it easy for sales teams to create custom videos from existing presentations, share them securely with prospects and customers, and track how much of the videos they actually engage with.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 30, 2014

.” Vidyard Studio makes it easy for sales teams to create custom videos from existing presentations, share them securely with prospects and customers, and track how much of the videos they actually engage with.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Customer Experience Matrix

JUNE 2, 2009

add social media data to prospect profiles. Many other vendors let a user automatically jump to the LinkedIn or Jigsaw profiles of the prospect they are reviewing. Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT! CRM vendor RightNow offers something similar under the label of Cloud Links. -

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JULY 28, 2010

Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity. Manticore Technology today released the latest version of its marketing automation system.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Adobe Experience Cloud Blog

OCTOBER 3, 2011

by Liz Smyth Last month at Cloudforce London, Henry Seddon of QlikView wowed the audience in his presentation entitled “Sales and Marketing Alignment: Drive Revenue and Achieve Explosive Growth”. This set the stage for a great presentation, and flocks of Cloudforce delegates poured in to hear how Qlikview had done it.

Lead Scoring 48

Lead Scoring Lead Ranking Lead Nurturing Sales Qualified Leads 48

The Effective Marketer

JUNE 1, 2012

Scoring will require involvement of sales, and of understanding what piece of content or which demographical information from your prospect is more relevant when qualifying a lead. Sure, during the vendor presentation the integration between CRM and the marketing automation solution was shown as seamless and easy.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Adobe Experience Cloud Blog

AUGUST 12, 2011

Carmen Taran, co-founder of Rexi Media, spoke to the often-overlooked concept of using visual aesthetics to produce outstanding virtual presentations. Just because you have posted information about a virtual event on your website does not mean a wave of prospects will suddenly flood your registration page. Interested in learning more?

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Smashmouth Marketing

FEBRUARY 22, 2009

Side chats on presentations. Have a backup - We'll have 3 Green Leads folks at the event, so if I need a bio-break or to go talk with a prospect about our new meetings 2.0 offer, One Click Meetings for Salesforce.com , one of them can back me up and tweet in my place. Requests for information.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

FEBRUARY 17, 2009

Side chats on presentations. Rant and Rave, which stimulates conversation: damphoux : was just talking with @garthm from @jigsawtweets and he and I both loved the presentation from @milesaustin #sales20. offer, One Click Meetings for Salesforce.com , one of them can back me up and tweet in my place. Requests for information.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Relevant and Fresh Content - Keeping your email exciting and on topic will increase the time prospects and customers spend with your email.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Adobe Experience Cloud Blog

OCTOBER 20, 2010

In essence, RPM breaks down the silos and optimizes sales and marketing effectiveness at all prospect and customer touchpoints (i.e. The process starts when a prospect first encounters your company and extends throughout the customer’s lifetime with the company. revenue touchpoints) across the revenue cycle.

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

Adobe Experience Cloud Blog

MAY 23, 2012

To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. This presentation is guaranteed to have a ton of stats. Use tactics that engage your prospects. As mentioned in Lori’s presentation, the role of the marketer has changed. OK, back to the conference.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Adobe Experience Cloud Blog

AUGUST 31, 2010

Effective lead generation teams that analyze the data accumulated in Marketing Automation and CRM systems not only have the insight to understand which prospects are most likely to buy, but they also have the ability to track the disposition of the leads they’ve been generating. Customer and prospect data continues to deteriorate.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

Adobe Experience Cloud Blog

APRIL 4, 2013

Here are 3 reasons why integration is the golden key to improving sales, taking a (giant) step into the present, and setting your marketing initiatives free to flourish. Your prospect just downloaded your whitepaper. With marketing automation, you know exactly when your prospect took the bait. Give your boss the data he needs.

Lead Ranking 48

Lead Ranking CRM Marketing Qualified Leads Top of Funnel 48

Heinz Marketing

MAY 2, 2022

Elay: Well, I appreciate it and when I got tapped on the shoulder from Mark Benioff to lead sales enablement at salesforce.com, it wasn’t a thing. And when we think not just about buying journey, we think about just overall prospect and customer experience. Matt : It is. Elay : Lead to grow. Matt : It is.

CMS Development 96

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 96

MLT Creative

AUGUST 1, 2011

This engine attracts prospects and customers who are searching for solutions, and converts them to leads that are nurtured for sales. Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. The fuel for this engine is content.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Hubspot

APRIL 3, 2012

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. Salespeople are being invited into the buying process much later, are expected to present and propose, and then wind up chasing the business. 7) Track prospect engagement with email attachments.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hubspot

JUNE 24, 2010

Too often, companies focus the bulk of their efforts on sales, and neglect the essential role that marketing plays in bringing prospects in the door. Dial down the volume on your own sales pitch and turn it up on prospects, customers and community conversations to boost your marketing power, gain new insights and get the competitive edge.

Work Management 28

Work Management Marketing Management SMB Lead Scoring 28

InsightSquared

MARCH 14, 2018

Understanding the reasons why opportunities close, especially when they are lost, allows your sales team to adapt their strategy, provide targeted training, and better communicate with R&D about prospect demands. It’s present in most clients’ Salesforce.com instances and when present it’s used frequently.

Salesforce.com 258

Salesforce.com Ad Frequency Work Management Training 258

Martech

APRIL 2, 2024

This is especially valuable to marketers as the “ cookieless future ” increasingly becomes the present. Watch the free demo Originally published on Salesforce.com on February 21, 2024. But, sometimes the best use of data in marketing isn’t used to better target consumers — but to not target them at all.

Budget Programs 117

Budget Programs Tools Ideal Customer Profiles Mobile Advertising 117

Hubspot

MARCH 8, 2012

Marketing analytics are also usually people-centric, featuring the prospect, lead, or customer as the unit of focus, whereas web analytics usually regard the page view as the unit of focus in its reports.". Is that lead an active part of your email subscriber base, often clicking and converting on marketing offers presented via email?

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Adobe Experience Cloud Blog

SEPTEMBER 20, 2012

Now Brian is ready to take over the presentation to teach his 7A Framework for Effective Content Marketing. Your prospect is Luke Skywalker and he needs Obi Wan’s help (your content). Social marketing allows you to build a relationship with qualified prospects in an informal, personable, and low-pressure way. Great stuff!

Marketo 48

Marketo Peer-to-peer Social Marketing Paid Search Agency 48

Webbiquity

JULY 10, 2018

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. Particularly by prospective customers. JotForm does the same, and also integrates to Salesforce.com.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Hubspot

AUGUST 8, 2012

1) Be Relevant: Creating relevant marketing requires an understanding of your customers so that you can present them with the right content, at the right time, so they convert and take the next step with your company. So keep your website in sync with the messages being presented across all channels. Let's learn more, shall we?

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

Customer Experience Matrix

JUNE 10, 2008

Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. Each campaign flow is presented as a list, and any deviation from the sequence is treated as a diversion to another flow.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120