Customer Experience Matrix
MARCH 16, 2012
Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because Salesforce.com itself pretty much buried it. The move closer as Web sites capture more individual-level information and present more personalized treatments.
LeadSloth
SEPTEMBER 8, 2010
If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. Should you look at Marketing Automation options first? What if you prefer Microsoft CRM, but you also want to have a choice of Marketing Automation systems? CRM system market share.
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Customer Experience Matrix
OCTOBER 15, 2013
As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. Key findings will be presented in a Webinar next Thursday, sponsored by TreeHouse Interactive ; you can register here. So let’s look at some more data that illustrates the trouble in marketing automation paradise.
Customer Experience Matrix
AUGUST 6, 2013
One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it. Instead, RightWave offers what it calls “marketing automation as a service,” gives each client access to staff members who will set up and execute campaigns for them.
Customer Experience Matrix
JULY 15, 2013
But since late 2011 the company has also offered a suite aimed at marketers, which now has more than 4,000 paid clients. Even in the small business sector, that count would make Vocus one of the largest marketing automation systems. But Vocus doesn’t quite match the profile of standard marketing automation products.
Customer Experience Matrix
DECEMBER 4, 2012
One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. Integrations with ACT!
Customer Experience Matrix
JULY 10, 2013
sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three.
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