Customer Experience Matrix

SEPTEMBER 28, 2017

I escaped from my cave this week to present at two conferences: the first-ever “Customer Data Platform Summit” hosted by AgilOne in Los Angeles, preceding Shop.org, and the Technology for Marketing conference in London, where BlueVenn sponsored me. There were some interesting developments. There were some interesting developments.

Multi-Touch Attribution 136

Multi-Touch Attribution Marketing AI Work Management Marketing Management 136

Customer Experience Matrix

DECEMBER 16, 2018

So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. Product Scope CDP product scope has a more convoluted history than you might think. But the nature of software products is to expand their functions.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

NOVEMBER 24, 2018

I finally caught up with Oracle for a briefing on the CX Unity product they announced in October. So its release is a welcome development – especially as Oracle finds ways to present it effectively. The picture is now much clearer. Here are straight answers to important questions: It’s a persistent database.

Marketing Management 235

Marketing Management API Verticals Trigger Marketing 235

Customer Experience Matrix

NOVEMBER 6, 2017

Here’s a quick look at two products that tackle different parts of the attribution problem: content measurement and advertising measurement. The system uses the score to identify the most effective items for each journey stage and to recommend which items should be presented in the future. TrenDemon Let’s start with TrenDemon.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Customer Experience Matrix

JUNE 3, 2017

Instead, consider it a personalized messaging* product that offers loyalty as a bonus option for marketers who need it. SessionM can also accommodate non-customer data such as lists of products and retail stores. Automated product recommendations are due later this year.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

FEBRUARY 21, 2016

This in turn got me thinking about my presentation on machine learning systems at the MarTech conference in March. That's all interesting, but what does it mean for my presentation? My MarTech presentation will offer some specific suggestions on how to do that. Let’s go back to Riesterer’s three-part template.

Studies 120

Studies Marketing Management Planning Marketing Proposals 120

Customer Experience Matrix

AUGUST 21, 2014

Conference chair Scott Brinker assembled an all-star cast of presenters and, more important, a finely balanced mix of topics from industry trends to practical issues of planning, hiring, organization, and technology choices. (I I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific.

Conference 120

Conference Planning Vendors Gartner 120

Customer Experience Matrix

SEPTEMBER 30, 2016

Reltio works with a simple data model – or graph schema if you prefer – that captures relationships among basic objects including people, organizations, products, and places. The company was founded in 2011 and released its product several years later. The data is also available to external systems via real-time API calls.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

MAY 21, 2015

What the conference did offer was a detailed look at Teradata’s current marketing applications, vision, and product roadmap. It presents an appealing vision of “adaptive self-learning marketing automation” that combines historical data, predictive models, and prescriptive models. Maybe that’s the nature of roadmaps.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

MARCH 24, 2016

Attendees I spoke with were uniformly pleased with the quality of the presentations. I’d love to see a track of sessions analyzing product groups within the big landscape: i.e., one for marketing automation, one for content marketing, one for marketing analytics, etc. You’re welcome. Over-all, the conference went tremendously well.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

JULY 15, 2013

But Vocus doesn’t quite match the profile of standard marketing automation products. The product''s two most intriguing features draw on Vocus’ monitoring of social media and news outlets. As with Recommendations, users are presented with a list of messages they can review and reply to individually as appropriate.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

NOVEMBER 5, 2015

They also briefed me at that time on a slew of updates to their other marketing products, demonstrating continued forward movement. Teradata told me separately that their marketing cloud business grew 22% year-on-year this quarter, suggesting that the decline came in the older, on-premise products and/or related services.

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 29, 2012

I spent the early part of this week at SAS ’s annual analysts conference, where the company reviewed the past year and presented its vision for 2012. What SAS specifically presented was a re-engineering of its core analytical procedures to run in “shared nothing” multi-processor environments.

Analytics 120

Analytics Paid Search Agency Enterprise Management Conference 120

Customer Experience Matrix

AUGUST 21, 2015

I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usual Oh-My-God-There-Are-So-Many-Vendors slide to get everybody's attention. This led me to consider other types of online directories, of which there are many.

Marketing Automation Services 120

Marketing Automation Services Vendors Gartner Software 120

Customer Experience Matrix

OCTOBER 14, 2016

Its solution was to automate every step of the marketing measurement process as much as it could, using machine intelligence to identify information within new data sources, map those to a standard data model, present the results in dashboards, and uncover opportunities for improvement. But this is still not a push-button solution.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Customer Experience Matrix

JULY 3, 2014

Rotating banners on the company Web site position StrongView as a “product platform” and “marketing cloud” as well as mentioning “cross-channel lifecycle marketing”, “present tense marketing”, “true one-to-one communication” and “the first customer insight solution supporting unlimited cross-channel interaction data”.

Work Management 120

Work Management Marketing Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 2, 2018

But Celebrus does differ in several ways from most CDP products: - in-memory data. When Celebrus described their product to me, it sounded like they don’t keep a persistent copy of the detailed data they ingest. Well, Celebrus calls itself one – in fact, they were an early and enthusiastic adopter of the label.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136

Customer Experience Matrix

JUNE 27, 2014

Fliptop wasn’t on my original list of CDPs, having launched its relevant product just after the initial CDP report was published. Reports also show which categories of data are contributing the most to the scoring models: this is more information than some systems provide and is presented quite understandably.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

SEPTEMBER 30, 2014

Defining Your Marketing Technology Strategy presents a framework for coordinating your marketing systems and links to an online tool that analyzes your current situations and recommends how to improve your systems.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Paper 120

Customer Experience Matrix

FEBRUARY 27, 2013

The only reason I can see for Oracle to use Eloqua as a B2C product is that Eloqua is a true SaaS offering, while Siebel was originally engineered for on-premise deployment and is still largely oriented that way. Oracle’s presentation showed they understand this quite clearly, and see exactly how Eloqua contributes to a solution.

Eloqua 120

Eloqua Marketo Marketing Automation Services Marketing Management 120

Customer Experience Matrix

APRIL 27, 2017

Infusionsoft has always presented combined methodical management of its own business with evangelical cheerleading for its small business clients. For Infusionsoft managers, the big news was a new product called Propel, which delivers prepackaged programs for business owners who don’t want to get involved in the details of marketing.

Marketing Automation Services 0

Marketing Automation Services Marketing AI Work Management Marketing Management 0

Customer Experience Matrix

MAY 8, 2014

I spent two productive days this week at Demand Gen Report’s B2B Content2Conversion Conference in New York. Brent Adamson of the CEB presented the Challenger Sales and Marketing models, which have been around for a few years now but still impress me. Without that disruption, buyers will view competitive products as commodities.

Conference 120

Conference B2B B2B Sales Planning 120

Customer Experience Matrix

JUNE 17, 2016

In fact, Strikedeck referred to itself as “customer success automation” in an early discussion I had with them, although they don’t seem to be using that positioning at present. If this sounds like “marketing automation for customer success managers”, that’s not a bad way to think about it.

Automation 120

Automation Marketing Automation Services Lead Ranking Trigger Marketing 120

Customer Experience Matrix

APRIL 13, 2016

UK-based Thunderhead itself was founded way back in 2001 and launched its original customer engagement product (highly personalized customer communications such as account statements) in 2004. Interactions can also be tagged with other attributes such as channel, product, and marketing asset. until recently. Journey mapping. .

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

MARCH 12, 2017

When I was recently writing a paper for B2B CDP CaliberMind , they listed sales and customer success teams along with marketing as likely buyers of their product. It’s true that different departmental applications will probably need the CDP data to be presented slightly differently.

Enterprise Management 184

Enterprise Management Work Management Ideal Customer Profiles Marketing Management 184

Customer Experience Matrix

MAY 24, 2016

It's that when you strip away everything except what meets the customer’s present need, you lose the opportunity to communicate other messages that might serve your long term purposes. Our job as marketers is to meet the customer’s needs in whatever sequence she presents them, not to push her down a predetermined path.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Customer Experience Matrix

MARCH 16, 2012

But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog. The move closer as Web sites capture more individual-level information and present more personalized treatments. Not that I'm bragging or anything.)

Salesforce.com 120

Salesforce.com Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

AUGUST 8, 2015

It’s data that tells you an addressable individual is interested in your product. So most third-party intent data is based on visits to Web pages whose content attracts prospective buyers of specific products. But I’m including it here because so many retargeting vendors describe their products in terms of intent.

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Customer Experience Matrix

JULY 25, 2014

It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products. But Oracle presented it in terms that make clear it sees a new, central role for data in the marketing technology stack – a view I share wholeheartedly.

Marketing Management 120

Marketing Management Linkedin Buy Privacy Policies 120

Customer Experience Matrix

APRIL 11, 2011

The online / offline connection was covered by MarketShare CEO Jon Vein, who presented studies that showed including the “indirect impact” of online display ads can dramatically improve their reported return on investment. I’ve skipped some of the subtleties of the Media+1 product. television) is a happy bonus.

Conference 120

Conference Advertising Channels Ad Frequency Ad Exchange 120

Customer Experience Matrix

OCTOBER 7, 2017

I gave my presentation on Self-Driving Marketing Campaigns at the MarTech conference last week. In other words, the manager robot needs a way to choose what the specialist robots will work on so they are doing the most productive tasks. The choices must be based on estimating the value of different options.

Marketing AI 168

Marketing AI Work Management Marketing Management Marketing Analytics Tools 168

Customer Experience Matrix

NOVEMBER 30, 2011

Sadly, most marketers pay little attention to these nuances until they've already selected a product. I won’t be presenting but you'll get great information and a copy of the new workbook. Pretty much every system can send leads to Salesforce.com , but capabilities vary significantly once you start looking for more.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Features 120

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. I still do expect to see marketing automation systems move up-funnel towards acquisition.

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Customer Experience Matrix

SEPTEMBER 19, 2016

I delivered my presentation on the history of marketing technology last week at the Optimove CONNECT conference in Tel Aviv. It’s really difficult to retrofit old systems with new technologies, which is one reason vendors like Oracle and IBM keep buying new companies to supplement current products.

Marketing Management 0

Marketing Management Telemarketing Paid Search Agency Television marketing 0

Customer Experience Matrix

AUGUST 23, 2012

Today I’ll present the third and (mercifully?) Act-On’s position on top of the product fit range is a bit misleading: when you look at the components of that score (see below; this comparison chart is another VEST feature), the vendors are all very close. This isn’t at all to say that the products are equivalent.

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Customer Experience Matrix

MARCH 9, 2015

The last three minutes of my MarTech Conference presentation are driving me crazy. Some will be the topic of other MarTech presentations. But they’ll still need people to come up with non-incremental products, non-obvious insights, and deals with other organizations. I have no trouble talking about that.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Lead Ranking 120

Customer Experience Matrix

MAY 31, 2013

As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years. New developments have come from established vendors who are steadily expanding their products. a simulation function that estimates how often each offer would be presented to an audience with specified characteristics.

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120