NuSpark Consulting

JUNE 13, 2014

But among these channels, an important strategy is public relations. Public Relations: How to do it right. There are many ways B2B companies harness public relations for the lead generation strategies. test) public relations, don’t do it randomly. Thought leaders get more press.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. PR teams do things like secure media coverage, pitch and write stories, send out press releases, manage ad campaigns, and promote events and news.

PR 324

PR SEO Lead Scoring Lead Ranking 324

Walker Sands

SEPTEMBER 16, 2022

From data-driven campaigns to strategic funding announcements, our public relations experts continue to produce exceptional results for our clients. The PRSA Summit Awards showcase outstanding contributions to the public relations industry in the Puget Sound area, and it’s an honor to be recognized among this year’s top PR campaigns.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Here are four lessons I’ve learned from working with the press: 1. Press relations is always a crap shoot. A misquote can sink a company’s stock price.

Media 147

Media PR Press Advertising Agencies 147

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Industry forums. Optimize content.

Public Relations 48

Public Relations Tips B2B RSS 48

Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” If you’re able to identify the core of what makes that data interesting and present it in a visually compelling way, you can make a huge PR splash with your exclusive analysis.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Champion Communications

JUNE 7, 2023

This in turn has made it difficult for those of us in Public Relations (PR) to confidently say what the year ahead will hold. The Bread and Butter Will Remain the Bread and Butter, it might just be presented differently. But that’s exactly what has happened.

PR 62

PR Social Media Media Public Relations 62

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. Today’s public relations professionals are fusing traditional skills to work with modern tools and channels to create consistent narratives that reach varied audiences.

Public Relations 113

Public Relations PR Thought Leadership Advertising Agencies 113

Brandpoint

MARCH 28, 2023

One respondent from an internal PR team at a regional organization stated: “It is difficult to calculate the return on investment in the public relations industry, and the relevant analysis tools and data quantification systems are not perfect.”

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Biznology

JULY 22, 2016

If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. If they can’t find it quickly and easily, you might have lost a press hit. Press Releases. Everything together builds your credibility.

Press 80

Press Public Relations Content Television marketing 80

Vidyard

AUGUST 4, 2021

Participants tended to have a more positive experience (higher “valence”) and were more consistently alert (higher “arousal”) when presented with a video email versus a text email. Emails with embedded video messages tended to neutralize the negative experience of email and in fact, promoted a more positive experience than just text.

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Customer Experience Matrix

JULY 15, 2013

If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution. This will change as Vocus adds conventional marketing automation features.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Hubspot

OCTOBER 4, 2019

Well-written SOPs have steps that are short and simple and are usually presented in a flow chart or clearly labeled document. For example, a new public relations professional would need to know the processes of writing press releases and securing press for their company. Image Source: Process.it.

Enterprise Management 68

Enterprise Management Marketing Automation Services Work Management Public Relations 68

Schubert B2B

JULY 20, 2018

Even if your company doesn’t have a new product or recent accomplishment to promote, you can still uncover interesting news to fuel your B2B public relations program. That way you’re guaranteed to have at least 12 press releases to distribute to your key trade pubs. Creating New News. Plan Ahead. Final Thoughts.

PR 69

PR Paid Search Agency Companies Public Relations 69

Adobe Experience Cloud Blog

MARCH 31, 2011

But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1. To see Marketo’s own press releases, visit our News Center.

Press 48

Press B2B Marketing Tips B2B 48

Convince & Convert

NOVEMBER 16, 2015

When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach. Instead of engaging in content initiatives for content’s sake, press pause and realign. Your top dogs may even be offered payment in exchange for presenting at certain events.

PR 137

PR Marketing & Strategy Practices Business 137

Walker Sands

JANUARY 26, 2021

I happened to be working in the press office at the time of the Rwanda and Burundi genocide of 1994, which saw over 800,000 people murdered across a three-month rampage because of their ethnic identity. In this new role, I helped to organize the very first post-apartheid press tour to South Africa with the South African Tourism Board.

Education 52

Education Press PR Fulfillment 52

Biznology

MARCH 2, 2016

I have been struck over the last couple of years as to how much our emotional reactions to stories have changed what happens in public relations. We might soon be able to capture higher-quality videos from multiple angles to present holograms that let us experience the event in an even more visceral way, close-up.

PR 80

PR Public Relations Video Marketing Press 80

BenchmarkONE

OCTOBER 27, 2021

Oh, and it’s great for assisting you when you’re pressed for time (which, let’s face it, is always). Canva is a graphic design platform that you can use to create custom graphics using templates for all types of educational communication purposes: social media, presentations, posters, documents, blog banner images, and more.

Marketing Automation Services 82

Marketing Automation Services Budget Programs Tools Allocation 82

Brandpoint

JUNE 9, 2021

I started in the newspaper world and moved into public relations agency life before hearing this phrase. It’s more important than ever to humanize your brand and find ways to genuinely relate to your audience. Keep the marketing quotes for your press releases and other outreach efforts.

Media 122

Media PR Paid Search Agency Distribution 122

Biznology

AUGUST 31, 2015

I rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. When presented with an audience, most of them just can’t resist the urge to sell. After brief introductions, the CEO began talking. Like this post?

PR 80

PR Public Relations Paid Search Agency Blogger 80

Hubspot

JANUARY 14, 2013

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press. The Benefits of Using a Press Release. 1) It will be picked up by other publications.

Press 28

Press Public Relations PR Lead Scoring 28

Hubspot

SEPTEMBER 18, 2019

If you’re writing for media outlets, a press release detailing your goals is a good idea for keeping the audience in mind. Measure the results of the plan after presenting it to stakeholders, and run a “post-mortem” after executing your plan in times of need. If not all, your plan should cover a fair amount. Measure results.

Template 96

Template Planning Effectiveness Paid Search Agency 96

Marketing Insider Group

JUNE 6, 2015

I’ve learned that most professional business communicators (Marketing managers, Public Relations pros, etc…) understand the power of story, but they maintain a very loose definition of it. When discussing “story” ideas, they consider any message, marketing copy, press release or earned media as a “story.”.

Enterprise Management 100

Enterprise Management Public Relations Comparison Marketing Management 100

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. This blog presents important ways your company can use PR and how it fits into an integrated B2B marketing program. . PR Marketing and Trade Publications.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Chris Koch

NOVEMBER 12, 2010

Those people may receive media training, presentation and speaking training, etc. to prepare them to be public representatives of the company. PR creates a communications campaign with press releases, calling and emailing influencers, etc. Gatekeeper. Push them to get lots of peer and customer recommendations and connections.

PR 100

PR Peer-to-peer Press Public Relations 100

SmartBug Media

JULY 15, 2019

Sales: Materials such as sell sheets, brochures, presentations. Public relations: Community outreach, news releases, public events, grand openings, press conferences. Public relations: Community outreach, news releases, public events, grand openings, press conferences.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

Biznology

MARCH 20, 2018

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. “Here’s the content from the presentation.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Chris Koch

NOVEMBER 5, 2010

Back when we had a strong press, the fact that press releases were self-aggrandizing crap didn’t matter. In order to differentiate themselves from the many other journalists receiving the same releases, self-respecting journalists never used anything from press releases in their stories. Nobody reads your content.

PR 100

PR Press Paid Search Agency Lead Ranking 100

ClearVoice

FEBRUARY 18, 2020

“Each of these brands are unique and distinct and have a real brand story behind them, a personality,” shared Sabrina Bhangoo , Director of Public Relations for Marriott International, Canada Region. I recently received a press release that was quite literally a correction to a previous one sent.

Tips 59

Tips Class Press Paid Search Agency 59

Sword and the Script | B2B

JANUARY 25, 2020

The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press. The problem is, that’s not a story and not one the business trade press will cover. As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention.

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

Hubspot

FEBRUARY 21, 2018

For example, let’s look to the world of public relations. Public Relations Budget Template. Download the Public Relations Budget Template here. Public relations expenses amount to more than just paying for press releases. From reputation monitoring software, to traveling (e.g.,

Budget Programs 101

Budget Programs Marketing Budget Paid Content Marketing Budget Creation 101

Biznology

APRIL 24, 2019

The long answer is also yes, but since most people (present company included) only have attention spans worth 800 words or less, let’s stick to the short answer. Stepping back, remember that your brand is not what the press says about you, not what the street writes about you, and certainly not how your competitors trash talk you.

Brand Identity 106

Brand Identity Branding Consulting Transparency 106

Oktopost

SEPTEMBER 24, 2019

In other words, corporate reputation management isn’t just damage control or public relations. Maintaining a strong corporate reputation isn’t just about building up enough cumulative goodwill to shake off bad publicity or an underwhelming quarterly financial report. It has to be considered more holistically.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Ad Building 83

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Your presentation of information should follow journalistic principles.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? How can you make a press release more friendly to blogs, Twitter and search engines? How to Turn a Blog Post into a Press Release by ProBlogger. What are the (current) best practices for pitching bloggers?

PR 100

PR Blogger Tips Best Practices 100

Walker Sands

APRIL 17, 2023

Create Compelling News Packages The quality and strategy behind your news packages — i.e., the complete story packages you present to the media — will be a huge indicator of success when it comes to capturing media attention.

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52