Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts? What are today’s best practices for B2B PR?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Webbiquity

MARCH 7, 2023

What does the outline (of the eBook, or white paper, or video script, or whatever) look like? Regardless, what clients are actually paying you for is results: an X % increase in organic search traffic year over year, Y or more leads per month at less than $100 per lead, a Z % increase in brand mentions , or other specific metrics.

Consulting 348

Consulting Marketing AI Paid Search Agency Ad Building 348

Contently

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” Fortunately, this kind of PR disaster is one your brand can easily avoid. What is social media plagiarism?

Ethics 189

Ethics Social Media Trends Copyright 189

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

The Marketing Blender

FEBRUARY 13, 2024

Maximize online success with a comprehensive marketing strategy that boosts your online presence, increases visibility, and drives targeted traffic to your website. Educational Content: Utilizing blog posts, white papers, and webinars to educate customers and generate interest.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Walker Sands

FEBRUARY 8, 2022

These angles guided the development of content and creative deliverables that resonated with the brand’s audiences, including industry-specific guides, white papers, live webinars and more. The team also pushed Sendbird to consider various promotional angles based on customer pain points. Read the full case study here.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. White papers: 55% (compared to 60% in 2020). This is different than lead generation, where the goal is converting traffic.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Pam Didner

AUGUST 16, 2020

Things just happen in the real world, such as customer complaints, real-time PR crises, early product launches. If you create a white paper and share it with your customers or use it as part of an e-mail campaign, you are doing content marketing. You can’t write 15 blog posts and expect your website traffic to increase 10X.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Stevens & Tate

FEBRUARY 8, 2022

Inbound methods include creating blog posts, articles, ebooks, white papers, social media posts, and podcasts. The ability to engage directly with prospects also functions as a PR strategy. Rather than bombarding potential customers with ads, inbound marketing relies on providing valuable content that draws customers in.

Inbound Marketing 128

Inbound Marketing Planning Lead Scoring Lead Ranking 128

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. Social Media Marketing Supports Blogging by Driving Traffic to the Blog.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Webbiquity

DECEMBER 10, 2013

Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% of a website’s content drives more than 50% of its traffic. ( The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Almost half of U.S.

Statistics 100

Statistics SMB Content Marketing Planning 100

Tomorrow People

MARCH 8, 2018

To see an example, take a look at a white paper we created for our client, Coburg Banks. Internet PR channels. One works on a very limited basis while the other, done right, allows you to constantly and consistently update your reach, traffic, leads, sales, business growth and customer retention. Industry websites.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Marketing Craftmanship

AUGUST 14, 2015

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

The Point

FEBRUARY 8, 2011

The 42-page white paper includes insights from industry thought leaders such as Ardath Albee, Jay Baer, Kristin Zhivago, as well as yours truly (see Page 13). 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

ClearVoice

APRIL 23, 2019

But many will be more impressed by a case study that shows how the content impacted key metrics like site traffic, lead generation or earned media. White paper. A white paper is an older format of long-form marketing content — but wow, does it ever have staying power. White papers are typically pretty dry.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Marketing Craftmanship

JUNE 11, 2015

White Paper…check. Both Do-It-Yourself marketers and professional marketers alike rationalize their activity on a tactical basis (number of white paper downloads, website traffic, “Likes” and “Re-Tweets,” etc.), LinkedIn and Twitter Accounts…check / check. Client Newsletter…check. Trade Show…check. Blog…check.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

Webbiquity

FEBRUARY 8, 2011

Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). There’s much more.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Onalytica B2B

OCTOBER 4, 2017

Influencer marketing is a new concept compared to PR – so it is extremely important to evangelise internally. Have you seen an increase in web traffic, enquiries and sales? To download the full white paper, click the button below. Access to new and interesting content. Getting program buy in from senior management.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Contently

SEPTEMBER 10, 2020

And if we do that, the traffic, the plays, the downloads, all that will come.” The more you can grow your knowledge—whether that be in product marketing, content marketing, PR, demand gen, creative, and branding—the more well rounded you are as a marketer, the more doors that open up for you as you continue on in your career.

Work Management 177

Work Management Marketing Management Brand Identity Branding 177

SmarkLabs

JUNE 13, 2022

Set your goals further up the funnel until you get to website traffic. This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. In later stages of your company’s development, you may advance to more complex goal setting using revenue attribution reporting. Sales Qualified Lead

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

KoMarketing Associates

MARCH 7, 2013

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. SM/PR/Marketing/SEO/Brand ninja. “Author: [link] CEO @TopRank Online Marketing w/ insights on strategic Content Marketing, Social Media PR & SEO. Car freak.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Web Presence Optimization (WPO). Search Engine Optimization (SEO ).

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

NuSpark Consulting

JULY 24, 2011

If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems. New white paper on how to select a CRM, from @companyX”. Offline marketing efforts. Here’s how: Pay-Per-Click. Social Media.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems. New white paper on how to select a CRM, from @companyX”. Offline marketing efforts. Here’s how: Pay-Per-Click. Social Media.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. Buy native advertising to drive traffic to articles and then quickly grow my email list. 50,000 increase?

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

The Point

OCTOBER 14, 2010

It makes a big difference for SEO and search traffic. Consider allowing the reader to preview a content asset (for example, a white paper) before downloading the entire item. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. You can’t nurture people exclusively through email.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

SmartBug Media

MARCH 19, 2021

New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—providing a valuable resource for any B2B marketer. How to Get More Instagram Traffic. Must-read articles: Inbound Marketing: The Biggest Shifts Happening in Marketing Strategy.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Walker Sands

MARCH 18, 2020

If you’re looking for guides on how to do this, our Seven Steps to Generating ROI with B2B Content white paper walks through our proven methodology for building buyer personas and performing a content audit so that you can strategically develop and deploy content that reaches your audience in a meaningful way.

Paid Content 52

Paid Content Planning Budget Programs Paid Search Agency 52

Hinge Marketing

MAY 11, 2017

One is website traffic, but you wouldn’t wanna stop at just website traffic in aggregate. You would want to look at the different types of traffic. Direct traffic, organic traffic, referral traffic, social media traffic are just a few. Get the “Visible Firm Guide” for Free.

Video Marketing 50

Video Marketing Planning Marketing Automation Services Advertising Agencies 50

The Point

NOVEMBER 28, 2011

At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling white papers, Webinars and the like. Use Google Alerts, social media, and your PR agency to help spot potential topics. Host the newsletter as a blog. Make it look good.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

APRIL 21, 2010

Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. convert that search traffic to measurable sales leads. So far, this feature is amongst the most-read content on the blog.).

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

NuSpark Consulting

DECEMBER 30, 2012

It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more. Utilize a PR professional to begin pitching unique content to high quality blogs and online content websites. Paid Search-Pay-per-Click.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Webbiquity

FEBRUARY 9, 2010

When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&# Seed this on Newsvine. Add this to Mister Wong.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Annual spending on PR software grew 14.7% 34% said ebooks.

PR 76

PR Trust Marketing Stats B2B Marketing 76

NuSpark Consulting

JULY 9, 2010

Examples: Full page ads to half page ads; Reduce costs for pay-per-click if lack of quality traffic. Your current PR plan. Your current advertising plan. What sources can we eliminate or cut-back. Are the costs and the amount of trade shows showing ROI. If not this is an opportunity for reduced costs. Your current content plan.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

NuSpark Consulting

JULY 9, 2010

Examples: Full page ads to half page ads; Reduce costs for pay-per-click if lack of quality traffic. Your current PR plan. Your current advertising plan. What sources can we eliminate or cut-back. Are the costs and the amount of trade shows showing ROI. If not this is an opportunity for reduced costs. Your current content plan.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100