Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. The company formerly helped clients produce conferences, corporate events, training workshops, and webinars.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

KoMarketing Associates

DECEMBER 14, 2015

REDEFINING THE ROI OF PR. “We We introduced a new program this year integrating our upper funnel PR programs with middle and bottom funnel inbound marketing. The result is that we can now tie PR to an ROI rather than be dependent only on nebulous findings like number of clips or impressions. “One EFFICIENT WEBSITE MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Walker Sands

JANUARY 4, 2021

To gain insight into how different organizations are approaching marketing this year, a few Walker Sandsians attended a recent PR Club webinar featuring leading marketing professionals discussing: The “New Normal” Marketing Plan – There Isn’t One. Sylvia shared that Dialog has been dedicating additional time to content creation.

Planning 40

Planning Marketing Plans Advertising Agencies Trade Show 40

Biznology

NOVEMBER 6, 2014

Old time B2B marketers would see these two words as polar opposites in the marketing continuum and would define them as: Branding – a market awareness (hopefully positive) of the company, product and/or service achieved through advertising, PR and other forms of communication (e.g. A positive experience when visiting the trade show booth.

Brand Identity 80

Brand Identity Branding Trade Show PR 80

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Lake One

MARCH 24, 2020

The content is designed to convert prospects along with conversion funnels, maybe you provide a webinar or request a quote. Inbound also serves as a great way to develop your organization’s thought leadership and is extra powerful when combined with industry outreach and PR. Activate paid media around trade shows.

Lead Generation 45

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 45

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Brant Skogrand, Skogrand PR Solutions Earlier this year, I was introduced to Zoom. I can move around, get up in the camera to make a point, and do a virtual keynote as opposed to a webinar. This year, we are extremely bearish on virtual conferences.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Contently

SEPTEMBER 10, 2020

We have a webinar series that we do right now called Real Time Banter. We can’t do trade shows, can’t do in person events. When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars. Do you see that accelerating?

Work Management 177

Work Management Marketing Management Brand Identity Branding 177

markempa

JUNE 16, 2006

» PR Has New Rules for Reaching Buyers Directly In launching my book , I didnt want to rely on the same time-worn lead generation tactics as everyone else. You can now reach your potential customers directly with your PR. This is called PR 2.0. Has your PR firm told you about this yet? This is called PR 2.0.

PR 120

PR Lead Generation Rules Generation 120

markempa

AUGUST 14, 2006

« New E-Book Offers Great Advice | Main | Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 » Webinar: Lead Generation Strategies for the Complex Sale Join me for a complimentary webinar this Thursday, August 17, 2006 at 1pm EDT.

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

markempa

AUGUST 7, 2006

« New complimentary e-book - Start with a Lead: Eight critical success factors for lead generation results | Main | New Book on Corporate Blogging » Webinar: Eight critical success factors for lead generation Join me for a complimentary webinar the Eight Critical Success factors for Lead Generation Success.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Go to a trade show and the situation gets really bad. But why the focus on content? What is that acronym you keep using?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects. Journalism students will also be considered.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

SmartBug Media

JULY 10, 2019

A steady investment in PR is another way to carry this credibility and tell your brand’s story. Additionally, invite experts from your industry to contribute content through blogs, webinars, social-exclusive content, and podcasts. The more frequently you can get bloggers and outlets talking about your brand, the better.

SMB 67

SMB Planning Marketing Plans Allocation 67

markempa

JANUARY 25, 2006

« The Lead Generation Advantage for Small Businesses | Main | The halo effect and lead generation » Podcasts vs. Webinars which is better? An interesting conversation started on podcasts vs. webinars at the Church of the Customer Blog. I use podcasts and they are no doubt more “buzz” worthy than webinars.

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

markempa

JULY 21, 2005

« New and Improved Lead Nurturing Article | Main | Getting into big companies » New Lead Nurturing Webinar Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

Hinge Marketing

FEBRUARY 8, 2017

And that was speaking first, attending conferences and trade shows second, followed by paid online advertising. First, it was traditional PR, then followed by speaking, followed by two other things that were closely tied and that is leveraging memberships in certain professional associations and hosting webinars.

Marketing Management 48

Marketing Management Research Service Case Studies 48

Webbiquity

DECEMBER 1, 2010

Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Share this on Technorati. Tweet This!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

MAY 4, 2005

« Seven lead generation tips | Main | Lead generation for the complex sale (book update) » SWOT Team: Adding webinars to the marketing pool I just heard that my comments on webinars were picked up by the SWOT Team , Hank Stroll and Meryl K. Evans, contributing writers for MarketingProfs.com. Just scroll down the page a bit.

SWOT 120

SWOT Lead Generation Webinar Metrics Paid Search Agency 120

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

markempa

APRIL 24, 2009

Please confirm the client’s availability to speak prior to submitting.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

thePoint

MAY 25, 2018

Whether you are delivering them leads from a trade show, a webinar, your website inquiries, your nurture program, or some digital media campaign (e.g., certain content responses, webinar attendance, certain amount of meaningful engagement with marketing efforts). to fill in the gaps in your knowledge. The Next Chapter.

B2B Marketing 40

B2B Marketing Sales Qualified Leads Personalization Planning 40

markempa

MARCH 6, 2006

« Consistent Lead Generation Pays Over Long Term | Main | Seth Godins speech on Marketing at Google » Generating Real Sales Leads from Tradeshow/Conferences Aaron Ross over at "Building The "Sales Machine" shares some great tips on trade show lead generation. " I agree. Hold on a second, superstar.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

markempa

JUNE 29, 2007

Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call. Sherpas data shows that more decision makers (not just influencers) are attending webinars and watching archived events.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

NuSpark Consulting

JULY 9, 2010

Your current PR plan. Are the costs and the amount of trade shows showing ROI. What sources can we eliminate or cut-back. Examples: Full page ads to half page ads; Reduce costs for pay-per-click if lack of quality traffic. If not this is an opportunity for reduced costs. Are you getting the most our of press releases?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

NuSpark Consulting

JULY 9, 2010

Your current PR plan. Are the costs and the amount of trade shows showing ROI. What sources can we eliminate or cut-back. Examples: Full page ads to half page ads; Reduce costs for pay-per-click if lack of quality traffic. If not this is an opportunity for reduced costs. Are you getting the most our of press releases?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Hinge Marketing

DECEMBER 7, 2017

Firms typically tackle the brand awareness problem by investing in advertising (print, radio/TV, online banner ads), sponsorships, PR and other broadly targeted tactics. In this case, that means more free educational content, such as articles, guides, e-books, webinars, videos and more. They will do more writing, speaking and webinars.

Peer-to-peer 67

Peer-to-peer Thought Leadership Ideal Customer Profiles Work Management 67

markempa

AUGUST 16, 2007

« 7 Tips to Improve Sales Follow-up & Close More Leads | Main | Content ideas for lead nurturing and tactics to use » Webcast: Closed-Loop Lead Generation & Management Join me for a complimentary webinar on how to " Achieve a Closed-Loop System for Lead Generation and Management."

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

AUGUST 17, 2007

Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events. You might also find value in my recent webinar on lead nurturing relevant. How can you leverage events? What can you do online?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

LeanData

JANUARY 29, 2016

Let’s say, BloomReach’s Seeba said, that a successful deal has included somebody attending a webinar, prospects visiting a trade show booth and an executive dinner. Somebody on your team might feel that the trade show booth was core to closing the deal. That’s because data is always open to interpretation.

Marketing Attribution 45

Marketing Attribution Lead Ranking Multi-Touch Attribution Trade Show 45

The Point

OCTOBER 14, 2010

Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Leverage your Webinar investment by posting short excerpts or highlights to Youtube and including a URL on the final screen directing viewers to the complete version. Provide readers the ability to “like” individual content assets on Facebook.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Golden Spiral

FEBRUARY 26, 2019

Host a handful of live internal trainings or webinars to introduce the product and answer important FAQs. With this launch plan, your key objectives are to: Build greater brand awareness through marketing and PR efforts around launch time. significant trade show. Increase in product sales to new clients. user conference.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

LeanData

JANUARY 29, 2016

Let’s say, BloomReach’s Seeba said, that a successful deal has included somebody attending a webinar, prospects visiting a trade show booth and an executive dinner. Somebody on your team might feel that the trade show booth was core to closing the deal. That’s because data is always open to interpretation.

Marketing Attribution 40

Marketing Attribution Lead Ranking Multi-Touch Attribution Trade Show 40