Webbiquity

OCTOBER 4, 2013

Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Trade show and event websites. Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics. Partner websites (e.g., Social media sites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

FEBRUARY 4, 2013

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Marketing, PR and communication efforts within the enterprise need to be connected as well. Four Marketing Round Approaches.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Webbiquity

DECEMBER 1, 2010

Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Share this on Technorati. Tweet This!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

SEPTEMBER 16, 2013

Generic visits are driven by SEO activities (content, social, PR, industry, link-building, etc.). Branded search visits are driven by a host of activities that raise brand awareness; again including PR and social, but also advertising, trade shows, sponsorships, speaking engagements, awards, community involvement among others.

Planning 100

Planning Marketing & Strategy Twitter Class 100

Webbiquity

SEPTEMBER 16, 2013

Generic visits are driven by SEO activities (content, social, PR, industry, link-building, etc.). Branded search visits are driven by a host of activities that raise brand awareness; again including PR and social, but also advertising, trade shows, sponsorships, speaking engagements, awards, community involvement among others.

Planning 100

Planning Marketing & Strategy Twitter Class 100

Webbiquity

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

MAY 10, 2010

Your company website can serve as far more than a marketing and PR vehicle—it should be a genuine sales tool as well. The new Flip Cameras are great tools to use to interview clients at trade shows, in their offices or at your own office, and the videos are easy to upload to your website.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Webbiquity

DECEMBER 21, 2010

Traditionally, customer case studies, PR and analyst relations have filled this role. promote events, meet up at trade shows). Develop relationships with influencers. Third-party validation has always been more valuable than advertising or other types of self-promotion. Facilitate offline connections (e.g.,

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

MAY 4, 2010

Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. It helps (greatly) if you already have a relationship with the blogger, but even if you don’t, most bloggers are far more open to offers of a guest post than they are to PR pitches. Use Twitter.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

MAY 10, 2011

Exhibiting at an upcoming trade show? A well-written blog can be a PR magnet. From time to time, write “teaser&# posts informing readers of what content they are missing, but could be getting, as a newsletter subscriber. Invite visitors to hear your experts speak or meet you live. Speaking at an event?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

JULY 27, 2021

As noted in research previously reported here, pre-pandemic, in-person events (conferences, expos, trade shows) were frequently the largest single line item in B2B marketing budgets. Some online ad dollars may also be shifted to areas like PR and influencer marketing. Live Events Won’t Roar Back.

CMO 205

CMO Gartner Budget Programs Spending 205

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

AUGUST 22, 2012

PR / media relations : media exposure builds brand recognition. Industry presence: listings in industry-specific directories, trade show sponsorships, industry association memberships and other similar links can lead directly to referral site traffic or build brand recognition that leads to direct visits.

Traffic 100

Traffic Optimization Marketing Websites Word of Mouth 100

Webbiquity

AUGUST 25, 2015

Trade shows remain the top source for B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads. B2B PR Sense Blog ). B2B PR Sense Blog ). 5: 31 Sensational Social Media Marketing and PR Stats and Facts. #6: And 82% of B2B decision makers think sales reps are unprepared.

Paid Content 100

Paid Content Stats B2B Marketing B2B 100

Webbiquity

OCTOBER 29, 2012

Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. Industry Presence (trade association articles, association membership lists or directories, trade show exhibitor lists, industry analyst coverage, etc.).

Paid Content 100

Paid Content Optimization SEM Microsite 100

Webbiquity

APRIL 17, 2013

In a WPO strategy , different disciplines like public relations (PR), SEO, social media, content development, online advertising, analyst relations, and even trade show marketing are managed in a coordinated manner to maximize the total online visibility of a brand for key phrases. Public Relations.

Public Relations 100

Public Relations Allocation Advertising Benchmark Trade Show 100

Webbiquity

DECEMBER 17, 2013

” 5 Reasons to Consider Flipboard for Your Content Strategy by iMediaConnection. ” Probably more useful in consumer than B2B marketing, but worth considering regardless. 5 Ideas To Extend Your Existing Content By Repurposing by NewRise Digital. . • 21 Social Media & Content Marketing Tips Tailored For Small Businesses.

Tactics 100

Tactics Content Marketing Tips Screencast 100

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. product photos, diagrams, infographics, trade show pics etc.), of the past year.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

FEBRUARY 10, 2015

Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. 72% of PR agencies are now offering SEO services. But only 14% trust advertisements. ( #Socialnomics 2014 ). 82% of hyper growth SMBs say social media is effective for generating new leads. Business 2 Community ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

DECEMBER 19, 2017

”— 20 Insightful PR and Marketing Predictions for 2018 , Sword and the Script. Old School Marketing Tactics: Three contributors pointed to an increased focus on traditional tactics like live events (trade shows, corporate events, sponsorships, road shows, etc.) Tactical Marketing Trends. and print direct mail.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

NOVEMBER 12, 2013

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

APRIL 27, 2021

They were invited to write about trends and speak at industry trade shows. Throughout the 20th century, B2B marketing relied most heavily on print and live events (industry conferences, user group meetings, and trade shows). But print space was an expensive and finite resource. They had no platform.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Webbiquity

NOVEMBER 12, 2013

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Webbiquity

SEPTEMBER 29, 2015

Marketing becoming more about sales than PR? Conferences and trade shows were rated as the most effective lead generation (which mirrors findings reported here previously ), with 88% of respondents using live events and 32% calling these efforts “very effective.” Quality trumps cost. High-touch beats high-tech.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And social media isn’t just about lead generation of course. And their competition. And…even social media itself. Econsultancy ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100