Valasys

JULY 18, 2023

18th July’23, New Jersey: Since Elon Musk’s acquisition of Twitter for $44 billion last October, the social media platform has experienced a significant decline in advertising revenue, with a staggering drop of nearly 50%. In contrast, Twitter’s heavy debt load and negative cash flow have raised concerns.

Twitter 52

Twitter Acquisitions Rules Advertisements 52

Martech

APRIL 18, 2022

By the time this newsletter drops into your inbox he may have changed his mind three more times about his intentions toward Twitter. If Musk buys Twitter he’s going to be in a similar impregnable position. Taking Twitter private at $54.20 The post Good morning: Elon Musk’s Twitter bid appeared first on MarTech.

Twitter 98

Twitter Banner Ads Banners Click Rate 98

Oktopost

AUGUST 24, 2023

It’s official – time to say goodbye, Twitter, and hello X! X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. Today, no trace of Twitter exists within X’s brand toolkit.

Twitter 62

Twitter Brand Identity Branding Social Media 62

Oktopost

AUGUST 24, 2023

It’s official – time to say goodbye, Twitter, and hello X! X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. Today, no trace of Twitter exists within X’s brand toolkit.

Twitter 62

Twitter Brand Identity Branding Social Media 62

Search Engine Journal

JULY 11, 2021

Twitter reports consumers feel positive heading into summer 2021, and data from a study on tweet volume reveals what their priorities are for the season. The post Twitter Data Reveals Consumers’ Priorities For Summer 2021 appeared first on Search Engine Journal.

Twitter 126

Twitter Studies Positioning 126

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. To get the ball rolling, I gave Cliff the rundown on product positioning and segmentation. What is product positioning?

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Televerde

APRIL 9, 2020

If we can find a way to foster a positive culture of personal growth and upward mobility – believe me; you can, too. As a company with a more than 25-year tenure as a sales and marketing extension of some of the world’s largest companies, we’ve learned a ton about leveraging our positive culture to get us through uncertain times.

Positioning 98

Positioning Peer-to-peer Business Lead Ranking 98

Launch Marketing

APRIL 20, 2022

Twitter is a useful resource for keeping up to date on the latest news and trends that are going on in the marketing world. Following the right people on Twitter is an easy way to stay on top of trends and learn valuable information all in one place. On Twitter, you get nuggets of information from all his ventures. .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Convince & Convert

SEPTEMBER 6, 2017

Would it just be easier to quit Twitter? Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. No doubt, Twitter remains a conversation platform for media and influencers. Every action but clicks.

Twitter 167

Twitter Banner Ads Banners Click Rate 167

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. How Twitter trending topics work. Personalize your trend page.

Paid Content 130

Paid Content Twitter Trends Mobile Advertising 130

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Convince & Convert

JANUARY 25, 2017

What’s your Twitter marketing strategy? Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. Below are some examples of what worked for these global giants on Twitter. Siemens suffers negative comments on Twitter with regard to environmental issues. Is it working?

Twitter 152

Twitter Marketing Strategy Marketing & Strategy Planning 152

Convince & Convert

SEPTEMBER 6, 2017

Would it just be easier to quit Twitter? Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. No doubt, Twitter remains a conversation platform for media and influencers. Every action but clicks.

Twitter 113

Twitter Banner Ads Banners Click Rate 113

Hubspot

NOVEMBER 1, 2018

When consumers visit your company website, view an ad, or check out your Twitter page, each piece of content should clearly communicate the business' core values and brand. This is where the positioning statement comes to the rescue. Let's take a look at the elements of a positioning statement and learn how to create one.

Positioning 97

Positioning Template Examples Amazon 97

KoMarketing Associates

APRIL 26, 2016

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site.

Twitter 120

Twitter B2B Marketing B2B Planning 120

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists. Host and Participate in Twitter Chats.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. How Executives Help Establish a Strong Brand Position.

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

Litmus

MARCH 29, 2021

Earlier this month, we took to our community on Twitter and LinkedIn to foster conversation about women who have impacted our careers. Who's a woman who has left a positive impact on you and your career (email or not)? Back to you: Who’s a woman who has left a positive impact on you and your career (email or not)?

Positioning 86

Positioning Work Management Marketing Management Paid Search Agency 86

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

Convince & Convert

OCTOBER 5, 2015

Looking closer, the moment that news of the partnership broke, positive sentiment peaked with 160 mentions of Virgin in the media: What does all this mean? Edward Snowden Joins Twitter. Fugitive US intelligence contractor, Edward Snowden, is opening up his thoughts to the public through Twitter. Can you hear me now?

Twitter 140

Twitter Relevance Media Press 140

Convince & Convert

APRIL 18, 2016

Michael’s consulting agency, Fuel Lines, helps agencies get their brand stories straight by identifying their rifle-shot position in the marketplace and helping them attract amazing new clientele and incredible accounts. How to claim your rifle-shot position in the marketplace. Michael’s Twitter. In This Episode.

Positioning 91

Positioning Advertising Agencies Brand Identity Branding 91

Sprout Social

AUGUST 22, 2018

That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters. Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service.

Twitter 99

Twitter Service Tips Eye-Tracking 99

Sharpspring

DECEMBER 20, 2019

As one of the most universally used social media platforms , Twitter has been changing online discourse since 2006. Known for having shorter character limits and high post volume by users, you may wonder if using Twitter can benefit your business. Research on the Benefits of Twitter for Business. Understanding Your Audience.

Twitter 59

Twitter Marketing Automation Services Business Small Business Marketing 59

Bluetext

AUGUST 17, 2023

In a surprising and bold move, one of the social media giants, Twitter , has undergone a complete rebranding , emerging as “X.” In this blog post, we will delve into the rebranding of Twitter to X and explore what it means for marketers. Are you looking to understand how to best utilize X and its offerings?

Twitter 45

Twitter Communities Marketing & Strategy Paid Search Agency 45

Convince & Convert

OCTOBER 14, 2014

Image via Twitter Blog It’s that time of year when kids go back to school, football is starting, baseball is ending, Mr. Autumn Man is walking down the street with his coffee, and television’s top shows come back for their big premieres. In fact, 85% of users active on Twitter during primetime TV hours tweet about TV , with 66% saying.

Twitter 146

Twitter Social Media Positioning Activities 146

Zoominfo

FEBRUARY 13, 2021

Previously, he held a Head position at LifeScore Labs. Follow Sears on Twitter. He previously held a position as Vice President of Pharmaceutical Operations and Information Technology at Biogen. Follow Matt on Twitter. Follow Sebastien on Twitter. Follow Sene on Twitter. Follow Selom on Twitter.

Analytics 246

Analytics Business Digital Transformation Merchandising 246

flux.la

OCTOBER 21, 2019

With 320 million active users , Twitter is the 9th largest social media network worldwide. As with all social networks, there are tips and tricks to using Twitter effectively to expand your business. While a bio on Twitter is limited to just 160 characters, a header photo can tell the story of your business without such limitations.

Twitter 72

Twitter Ideal Customer Profiles Business Social Media 72

Digital B2B Marketing

MAY 13, 2014

Finally, you can mute on Twitter. Everything that’s wrong with Twitter has been fixed confirmed. The only reason Twitter needs a mute button is the platform’s addiction to reciprocity. How Mute Works on Twitter. Here is the announcement from Twitter. ” What Twitter Needs To Do Instead. .”

Twitter 100

Twitter CAN-SPAM Paid Search Agency Work Management 100

Savanta

FEBRUARY 1, 2012

Analysing the number of Twitter followers reported in this study reveals five types of corporate account based on success: Most (43 per cent) are Dabblers (<250 followers). Not only does it boost the ego, but it can increase reach, influence and the odds of positive word-of-mouth spreading. The Chameleons. Seven different styles.

Twitter 120

Twitter Brand Identity Branding B2B 120

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 97

Twitter Communities Network Marketing Tips 97

Sharpspring

JULY 30, 2019

Here are 6 strategies you can use to position your agency as a thought leader: 1. To position your agency as a thought leader, there must be an individual personality behind the content you create. Position their opinions and advice as coming from personal experiences at their role in the agency. Invest in Blogging.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Positioning Ad Agencies 62

KoMarketing Associates

JULY 31, 2014

One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Twitter Counter for network history.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

Webbiquity

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Internet users will access the web through smartphones than through PCs, according to technology site Mashable.com. Still not convinced? What does mobile mean to your company?

Positioning 100

Positioning Business Mobile Marketing Stats 100

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Martech

SEPTEMBER 22, 2023

The study , conducted by researchers at the University of Pennsylvania and the University of Southern California, surveyed over 3,000 respondents who were shown simulated negative, positive and neutral posts with adjacent ads on Facebook, Instagram and X — which was still known as Twitter at the time, in February and March 2023.

Social Media 111

Social Media Studies Media Brand Identity 111

Webbiquity

JANUARY 28, 2022

You can track engagement using social media monitoring tools like Twitter Analytics, which will show you how many impressions your tweets are receiving and how many interactions (likes, retweets, etc.) By monitoring these metrics, you can ensure that your PR efforts positively impact your business. they are generating. Media Coverage.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Digital B2B Marketing

SEPTEMBER 11, 2012

As Twitter evolves from a technology company that was focused on serving users to a media company (at least in its business model) attempting to balance the demands of both marketers and users, the conflict is in full view. I am both a Twitter user and an advertising buyer. Effective options for marketers.

Twitter 100

Twitter Paid Search Agency Ideal Customer Profiles Advertisements 100