Marketing Insider Group

APRIL 6, 2021

You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. It also enables you to build trust with your ideal customers by offering continual value.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Magisto

JANUARY 13, 2020

Podcasts have been rising in popularity recently. 32% of Americans listen to podcasts monthly (and the number keeps on rising), podcast listeners tend to be more educated than average and they are more likely to follow brands and businesses on social media. YouTube is now the second most used search engine in the world.

Trends 84

Trends Planning Lead Ranking Lead Scoring 84

Navigate the Channel

JUNE 19, 2023

If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. In Google, SERPs include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results. It’s a ranking issue.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Stevens & Tate

SEPTEMBER 20, 2023

Video ads : include video commercials, TV ads, and Facebook and YouTube ads. Examples of native ads include: Paid search ads : As a website owner, you pay Google to rank your web pages on the first pages of the Google Search Results Pages (SERPs). Popup ads are still in use, but there are ways you can make them less disruptive.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Moz

SEPTEMBER 21, 2020

The way you'll distribute your content heavily influences the way you record your video, especially if you're going to be utilizing the video as the content itself (Hello, YouTube!). Think of the watering holes that your target audience consumes information on the internet: Google LinkedIn Instagram Facebook Twitter YouTube.

SEO 85

SEO Top of Funnel SERP Content 85

Contently

APRIL 4, 2023

Experiment with new content mediums , like posting videos on YouTube or creating podcasts. Keywords Everywhere : Use this free browser extension to get instant data on keywords and competitors on search engine results pages (SERPs). Promote your content on third-party sites or in third-party newsletters to reach new subscribers.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

seo.co

JANUARY 1, 2023

Google doesn’t want publishers engaging in link schemes , one of which involves using low quality backlinks to manipulate rankings in search engine results pages (SERPs). Give Interviews on Podcasts. Don’t be shy if you’re considering reaching out to podcasters to ask if they’d have you as a guest on their shows!

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

KoMarketing Associates

DECEMBER 11, 2018

According to Criteo , the most popular social media networks for this demographic are YouTube, Snapchat, and Instagram. Podcasts, on-demand, subscription, and paid content is becoming more popular with those under thirty. More Social Media Engagement. Social media is simply part of a Gen Zer’s routine. Provide Catered Content.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Understand Search Intent. Wrapping Up.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Marketri

NOVEMBER 8, 2023

Dominating the Search Engine Results Pages (SERPs) for non-branded queries is a clear indicator of an authoritative brand presence. Explore various media channels, including podcasts, webinars, and live streams. Host the videos on your company or brand YouTube channel. This is fundamentally about building trust.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Marketing Insider Group

MAY 22, 2023

Write a 10-minute YouTube video script about [product, blog, company, etc.]. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Brainstorm 10 ideas for YouTube videos about [topic, industry, company, service, product, etc.]. Draft a script for a 30-minute podcast episode about [topic].

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Kevin Indig

AUGUST 7, 2023

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. Expect timeless tips and strategies, as well as new insights into the future of search. There are optional and mandatory channels.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

flux.la

FEBRUARY 1, 2020

I’m also including Youtube videos from many SEO experts that explain each concept in depth. The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Hubspot

JANUARY 30, 2020

To rank highly on the SERPs, you'll want to have high-quality images so travel enthusiasts are compelled to view your posts. Since gaming YouTube channels attract a lot of fans, this type of blog can also grow into a YouTube channel all its own. For instance, look at this vibrant, colorful photo of the Charles River.

Amazon 99

Amazon B2B Thought Leadership Youtube Lead Ranking 99

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. You need to start with the selection of the right video hosting platform such as YouTube, Vimeo, etc. For Videos. Content Format.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Moz

MAY 10, 2020

Including feedback from experts can also give you a competitive advantage in the SERPs. Nowadays, Google is increasingly trying to continue a "searcher's journey" through People Also Ask boxes, People Also Search For panels, and Related Search links at the bottom of most SERPs. Engage with your readers in real life whenever possible.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Brightedge

MARCH 31, 2022

Google regularly provides updates for web admins on Google Search Central , its search-focused podcast Off the Record , and its principal company blog, The Keyword. Google has been vocal about many aspects of how its algorithm works, with regularly updated documentation, Youtube videos, blog posts, tweets, and more.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Moz

JANUARY 30, 2020

National SERPs will no longer be reliable You need to be acquiring localized SERPs and rankings. This is so important, and it will help you excel even more in 2020 if you find your top-performing web pages and you repurpose them into maybe be a SlideShare, maybe a YouTube video, maybe various pins on Pinterest, or answers on Quora.

SEO 74

SEO Keywords FAQ SERP 74

Hubspot

JUNE 9, 2020

Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. Backlinko found that websites with a high "time on site" are more likely to rank highly on search engine results pages (SERPs). Sounds pretty great, right? Image Source.

Lead Ranking 100

Lead Ranking Lead Scoring Content Classified Ads 100

Conductor

AUGUST 26, 2021

Because people take to YouTube for a lot more than just quick bursts of entertainment, video content creation and optimization need to be looked at seriously. With over 20 billion visits a month, YouTube is the second most popular website viewed worldwide. What is YouTube SEO? With that being said, there is overlap.

Lead Ranking 119

Lead Ranking Lead Scoring Youtube SEO 119

TrustRadius Marketing

APRIL 23, 2021

Blogs, SERP, social media, and newsletters people sign up for are common examples of this. A youtube video might go over all the information of the product. Adblockers on websites, fast-forwarding through commercials, and skip options on youtube videos are all examples of workarounds.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Directive Agency

JULY 23, 2020

There are a variety of advertising channels that are effective during this stage, such as: YouTube ads. Podcast ads. For example, let’s say you work for a company that sells HR management software and you recently began running podcast ads to promote your offerings. Google Display ads. Facebook ads. LinkedIn ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Back in 2018, Google’s Podcast Product Manager, Zack Reneu-Wedeen , said: “Our team’s mission is to help double the amount of podcast listening in the world over the next couple of years.”.

Lead Ranking 98

Lead Ranking Lead Scoring Paid Content SEO 98

Moz

JUNE 23, 2020

Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video. That's a different story.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

SmartBug Media

MARCH 19, 2021

Audio ads on YouTube expand reach and grow brand awareness. Must-read articles: 4 Best YouTube Retargeting Strategies that Work in 2021. Five hacks to enhance your organic CTR and rankings in SERPs. Must-read articles: Charting a course towards a more privacy-first web. 16 Commonly Asked PPC Questions (And Answers).

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Moz

JUNE 23, 2020

Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video. That's a different story.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Marketing Insider Group

JUNE 5, 2023

Instead of creating content that educates just our audiences and SERPs, now we need to educate AI language models, too. Image Source: Twitter YouTube Get savvy with your video file name. Additionally, turn on captions in YouTube Studio. According to YouTube, tags don’t hold significant weight in search rankings.

Social Media 326

Social Media SEO Media Keywords 326

Directive Agency

SEPTEMBER 3, 2019

This helps your site find residency on more search engine results pages ( SERPs ). One example of a piece that has ranked substantially well in the SERP is an article we recommended a client of ours compose around construction-bidding websites. Top YouTube vloggers. How They Learn: Listens to podcasts and audiobooks.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Single Grain

JULY 27, 2023

Ah, yet another whacky YouTube growth hack. For today’s post, we’re looking at a specific YouTube hack that’s centered around streaming live video. Related Content: 7 Counterintuitive YouTube Channel Growth Tips 24/7 YouTube Live in Effect The 24/7 live-streaming strategy works wonders in the world of kids’ content.

Youtube 52

Youtube SERP Video Marketing Aggregators 52

Marketing Insider Group

FEBRUARY 5, 2024

UChicago) Audio and Podcast Marketing Stats The podcast industry is currently worth $23.56 Demand Sage) An average American listens to 8 podcasts every week. Demand Sage) Over 62% of American consumers listen to podcasts. million podcast listeners globally. Statista) There are currently 464.7

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Directive Agency

MARCH 16, 2018

This means that you should be comparing all of your top of the funnel channels, like: Podcasts. YouTube ads. What happens if you’re running all these radio and podcast ads — yet when people search for HR software, ZipRecruiter still isn’t showing up? Google Display ads. Facebook ads. LinkedIn ads. Twitter ads.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

Valasys

AUGUST 30, 2019

Focus on Social Media Marketing Strategies : According to Criteo, the most popular social media channels for Gen Zers are YouTube, Snaphat & Instagram. Clearly, the B2B marketers need to split-test & optimize their social media marketing strategies to resonate with the interests of Gen Z. Wrapping It UP.

Paid Content 49

Paid Content Lead Ranking Lead Scoring B2B Marketing 49

Directive Agency

SEPTEMBER 6, 2019

Depending on the environment of the search engine results page ( SERP ), there are different results that may show. Also, competitors can make comparison web pages to take over your brand’s SERP, which doesn’t play by the rules, but unfortunately happens. Next, pull all of the review websites generated from those SERPs.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Tactics 40

Outbrain

DECEMBER 19, 2022

Repurpose content into a podcast or video. The B2B brand converts almost all its blogs into YouTube videos to engage its visual learners. Besides creating marketing videos , you can also repurpose your content into podcasts. They have a built-in podcast narrating the entire blog for people who don’t want to read.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Lastly, look at the “Searches related to” section at the bottom of the SERPs. 3) Host Webinars and Podcasts. And when it comes to podcasts, 44% of senior-level decision makers listen to them.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

Directive Agency

JULY 7, 2017

So you can rank for these search terms on Google and users can easily find your posts on page one of the SERPs. Youtube channels work for many hands on marketers working in the trenches of campaign set up and optimization. In order to grow your brand’s visibility across the SERPS, you need to rank for the right keywords.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Single Grain

SEPTEMBER 13, 2019

Landing pages with video are 53% more likely to rank on page one of the SERPs. A website is 53x more likely to reach the front page of Google SERPs if it includes video. If you aren't using YouTube yet, we'd like to welcome you to 2019. YouTube has changed the way that media is distributed, putting you back in control.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112