SmartBug Media

JULY 16, 2021

As a side note, you’ll probably already have your title by the time you’re optimizing your video for click-through rate (CTR), but that doesn’t mean you can’t optimize. Look at your existing videos—what’s performing better from a CTR perspective? Open the YouTube video. Make a hypothesis, test it, and implement it accordingly.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Velocity Partners

MARCH 13, 2024

Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. Some other trends: LinkedIn is testing a feature to allow brands to pay to promote their employees’ posts — and the beta test showed a 70% higher CTR and 60% increase in engagement (for thought leader promotions vs traditional static ads).

SEO 86

SEO B2B Paid Search Agency Aggregators 86

Directive Agency

APRIL 15, 2022

Finally, competition with other websites, such as competitor websites, can often be one-sided due to domain authorities and as age of websites is factored into Google’s rankings, new websites and startups can often find themselves struggling to establish their websites in the SERP (search engine results page). What is PPC? Benefits of PPC.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Scoop.it

MARCH 2, 2023

Moreover, 70% of viewers purchased from a brand after watching their YouTube video as Google tells us. Click-through-rates (CTR) Click-through rates (CTR) are the percentage of visitors that clicked on your CTA (call-to-action). Videos are undoubtedly one of the best marketing assets you can produce.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

flux.la

FEBRUARY 1, 2020

I’m also including Youtube videos from many SEO experts that explain each concept in depth. The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Vidyard

OCTOBER 27, 2019

When it comes to sharing video content, the most popular channels are website, social media, and YouTube, according to the 2019 Video in Business Benchmark Report. You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. But, that doesn’t mean you should ignore YouTube.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Vidyard

OCTOBER 27, 2019

Get the Report Video SEO You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. As always, Google was looking ahead when they bought YouTube all the way back in 2006. But, that doesn’t mean you should ignore YouTube. video SEO)? Quite a lot, in fact.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Moz

MAY 17, 2020

Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. These are the typical estimations coming from CTR benchmark studies.

Case Studies 73

Case Studies Case Study Studies SEO 73

Moz

JUNE 23, 2020

9:55am – Stream 1 – How to Be Ahead of the (CTR) Curve. Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. By not properly analyzing or enhancing our organic CTR, we're greatly limiting our potential. CTR-you-ready??

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Scoop.it

JUNE 23, 2020

95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. The easiest way to get started is by creating video versions of your existing blog posts and uploading them to both your website and YouTube. Content creation driven by user and search intent.

Trends 92

Trends Content Marketing Content Curation 92

Moz

JUNE 23, 2020

9:55am – Stream 1 – How to Be Ahead of the (CTR) Curve. Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. By not properly analyzing or enhancing our organic CTR, we're greatly limiting our potential. CTR-you-ready??

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. You need to start with the selection of the right video hosting platform such as YouTube, Vimeo, etc. Write Better Headlines.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Moz

MAY 10, 2020

Including feedback from experts can also give you a competitive advantage in the SERPs. Nowadays, Google is increasingly trying to continue a "searcher's journey" through People Also Ask boxes, People Also Search For panels, and Related Search links at the bottom of most SERPs.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Moz

JANUARY 26, 2020

This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast , have a featured snippet as a SERP feature. With this analysis, we can figure out whether they have featured snippets displaying or not, along with the % of their organic keywords with a featured snippet as a SERP feature. isn’t far off.

Case Studies 64

Case Studies Case Study Features Studies 64

Valasys

MAY 13, 2020

However, having been rolled out in drastically unprecedented times, since the January 2020 update, Google’s May 2020 core update has already led to SERP volatility and influenced the impressions for many businesses. The experts at SEMrush quoted, “the May update is stronger and influencers more SERPs and positions.”

SERP 49

SERP Lead Scoring Lead Ranking Business 49

EMagine B2B Blog

DECEMBER 10, 2018

PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads. The goal of SEO is to ensure that the content of a landing page is of high quality, which means that search engines like Google and Bing are more likely to show it high up on the SERP (search engine results page).

Paid Content 67

Paid Content PPC Organization SEO 67

EMagine B2B Blog

DECEMBER 10, 2018

PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads. The goal of SEO is to ensure that the content of a landing page is of high quality, which means that search engines like Google and Bing are more likely to show it high up on the SERP (search engine results page).

Paid Content 66

Paid Content PPC Organization SEO 66

The Lead Agency

APRIL 14, 2024

You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Using Premier Pro and Envato Elements, we could turn raw footage into captivating videos, which we then shared across their website, YouTube channel, and social media channels.” You could submit them into awards videos.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

DAGMAR Marketing

NOVEMBER 29, 2019

It’s also people sharing recommendations (or warnings) about your products or services on their own accounts, review videos on sites such as YouTube, or reviews on sites such as Yelp. Keep in mind that “social content” in the context of LSM is not only the content that you create for your company. The takeaway? How is this happening?

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Ledger Bennett

JULY 11, 2018

YouTube uses tags instead of keywords but they are nearly the same thing. For your website, it’s essential to have keywords in body copy to improve your quality score on AdWords and organic rankings in SERPs. This enhances the visibility of your website and helps improve your CTR/CPC – thanks to a higher quality score ranking.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

SmartBug Media

MARCH 19, 2021

Audio ads on YouTube expand reach and grow brand awareness. Must-read articles: 4 Best YouTube Retargeting Strategies that Work in 2021. Five hacks to enhance your organic CTR and rankings in SERPs. Must-read articles: Charting a course towards a more privacy-first web. 16 Commonly Asked PPC Questions (And Answers).

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Go Beyond SEO

AUGUST 16, 2018

Click-through rate (CTR): The percentage of people who clicked on your ad. CTR is a very important indicator of how well your ads are performing. Average position: Where your ads appeared on the search engine results page (SERP.) It is calculated by dividing clicks by impressions. Google Firebase. Google Play. Salesforce.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

Go Beyond SEO

AUGUST 16, 2018

Click-through rate (CTR): The percentage of people who clicked on your ad. CTR is a very important indicator of how well your ads are performing. Average position: Where your ads appeared on the search engine results page (SERP.) It is calculated by dividing clicks by impressions. Google Firebase. Google Play. Salesforce.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Go Beyond SEO

AUGUST 16, 2018

Click-through rate (CTR): The percentage of people who clicked on your ad. CTR is a very important indicator of how well your ads are performing. Average position: Where your ads appeared on the search engine results page (SERP.) It is calculated by dividing clicks by impressions. Google Firebase. Google Play. Salesforce.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

Marketing Insider Group

FEBRUARY 2, 2021

On average, moving up just one place on the SERPs will increase your click-through rate (CTR) by over 30%. Organic CTR. Use platforms like Vimeo and YouTube – where you can optimize your videos. Consider these social platforms for sharing content and building relationships with people in your target market: Facebook.

Paid Content 273

Paid Content Marketing Budget Paid Search Agency Advertising Channels 273

Marketing Insider Group

FEBRUARY 5, 2024

(Wyzowl) 72% of customers would rather watch a video than read about a product (Gitnux) Image Source: Gitnux Websites with video content are 53x more likely to rank on page one of Google SERPs. Gitnux) YouTube mobile video consumption grows by 100% every year. Gitnux) 85% of Facebook users watch videos with the sound off.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Single Grain

DECEMBER 19, 2023

Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC. SERP Analysis – Find forms and other user-generated content that you can easily rank for.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Single Grain

FEBRUARY 15, 2022

Step 4: Embed a YouTube Video Where Appropriate . Having a video embedded in a blog post increases dwell time, so we chose a relevant video from Mailshake’s , Time Doctor's and Moosend's YouTube channels. ClickFlow pulls this data directly from Google’s SERPs, so adding them to your blog post increases searcher intent.

Traffic 98

Traffic Organization CTR Cold Calling 98

Single Grain

SEPTEMBER 13, 2019

Landing pages with video are 53% more likely to rank on page one of the SERPs. A website is 53x more likely to reach the front page of Google SERPs if it includes video. If you aren't using YouTube yet, we'd like to welcome you to 2019. YouTube has changed the way that media is distributed, putting you back in control.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Moz

OCTOBER 21, 2019

Posted by SamuelMangialavori It's undeniable that the SERPs have changed considerably in the last year or so. For many of the clients I've worked with, PAAs have really had an impact on their SERPs. If you are anything like me, you might be asking yourself the same questions: How important are these SERP features?

SERP 10

SERP Trigger Marketing Keywords FAQ 10

Valasys

MAY 5, 2020

As your pages rank higher on the Search Engine Result Pages (SERPs), based on the number of visits and the engagement there’s a significant improvement in the organic Click-through-rate (CTR) as well. Click-Through-Rate (CTR). Read more on How Intent Data Analysis Helps B2B Companies Boost ROI. The Keyword Opportunity.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69

Single Grain

JUNE 19, 2023

They offer many products, such as Gmail and YouTube, making this a flexible advertising platform. These ads show up on Google and their other platforms, like YouTube. And with video ads, you can engage viewers browsing through YouTube videos. Brands can advertise on more than Google Search.

Paid Search Agency 52

Paid Search Agency Google Ads Advertising Agencies 52

Single Grain

JUNE 26, 2020

Take Advantage of YouTube SEO. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing?

Traffic 145

Traffic Paid Content SEO Organization 145

The ABM Agency

JANUARY 8, 2021

Text ads increase click-through rates (CTR) and website quality scores and decrease your cost-per-action. . Keyword bid : A bid placed in a pay-per-click auction for a specific keyword to secure placement of an ad at the top of the search engine results page (SERP). Some common PPC ad formats and their benefits include: .

Paid Content 52

Paid Content PPC Paid Search Agency Cost Per Click 52

Unbounce

MAY 24, 2021

Paid search enables you to boost your advertisement to the top (or bottom) of search engine results pages (SERPs) to position your business as a leading solution to their problem. . Just think about it: You’re on Youtube, and you’re about to click that next video when you see an image display ad with the exact message you’re looking for.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145