HG Data

AUGUST 13, 2023

Insights on the Acquisition-to-Growth Playbook In this episode of the MarTech Podcast, Elizabeth Cholawsky, CEO of HG Insights, shares her insights on the acquisition-to-growth playbook, and how Technology Intelligence empowers companies to conduct thorough due diligence for their acquisitions.

Acquisitions 98

Acquisitions Tools Companies 98

Drew Neisser

JANUARY 26, 2024

This episode zooms in on the tactical prowess of three CMOs who have turned pipeline playbooks into a science. They’ll delve into the critical assessment of a company’s current state and how to craft dynamic pipeline playbooks that not only meet targets but exceed them. Are you ready to escalate your pipeline strategy?

Tactics 52

Tactics Design B2B Conversion 52

Vision Edge Marketing

DECEMBER 20, 2018

We most often hear about playbooks in reference to sports, but the concept is applicable in almost any industry. A playbook serves as a useful tool to outline a strategy for an activity. Marketing performance management (MPM) is another area where a playbook can be very valuable. What Makes an Effective Measurement Playbook .

Planning 170

Planning Work Management Marketing Management Paid Search Agency 170

Search Engine Journal

MAY 31, 2023

Here's everything marketers need to know about Google's updated Digital Marketing Playbook, focused on user privacy updates. The post Google Unveils Digital Marketing Playbook Amidst Privacy Changes appeared first on Search Engine Journal.

Privacy 119

Privacy Google Search Marketing Marketing 119

Vision Edge Marketing

NOVEMBER 29, 2018

One of the most critical enablement and alignment tools is the Marketing AND Sales playbook. Marketing and Sales should work from the same playbook. What is a Marketing and Sales Playbook. A Marketing and Sales playbook is a collection of tactics or methods that characterize the roles and responsibilities for both functions.

Work Management 181

Work Management Tools Marketing Management Planning 181

Marketing Insider Group

DECEMBER 21, 2020

The post Your B2B Marketing Budget Playbook for 2021 Success [Research] appeared first on Marketing Insider Group. Do you have the expertise-driven thought leadership content marketing strategy you need to succeed in this era?

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Salesforce Marketing Cloud

FEBRUARY 19, 2024

What you need is an easy-to-understand sales playbook to guide your team to victory. What you’ll learn What is a sales playbook? What’s included in a playbook ? Learn more What is a sales playbook? A playbook is a comprehensive guide that outlines your team’s approach to selling.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Drew Neisser

AUGUST 4, 2023

Enter, Brent Keltner , President of Winalytics LLC and author of The Revenue Acceleration Playbook. He joined a recent Bonus Huddle to share how to develop your own revenue acceleration playbook, hit personalization at scale, and collect the customer stories that people really want to hear.

Marketing Prospects 52

Marketing Prospects B2B Marketing Practices B2B 52

Content Marketing Institute

JULY 6, 2020

Playbooks are an underused gem for managing the ongoing activities that contribute to long-term content marketing success. Here are the nine elements every playbook needs to be great. Continue reading → The post How to Create a Content Marketing Playbook appeared first on Content Marketing Institute.

Content Marketing 140

Content Marketing Content Paid Search Agency Marketing 140

Madison Logic

FEBRUARY 27, 2024

This playbook breaks down the key steps necessary to build a more impactful full-funnel ABM approach.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Ad Building 52

InsightSquared

DECEMBER 20, 2017

We recently hosted a small customer workshop for sales ops leaders to compare their successes, and collaboratively develop the Pipeline Cleanliness Playbook: Four Lessons Learned. Pipeline cleanliness is critical to managing your reps, controlling your pipeline, and making an accurate forecast, but it’s a challenging and lofty goal.

Forecasting 214

Forecasting Guidelines Validation High Quality Lead 214

Martech

NOVEMBER 19, 2021

Good morning, Marketers, the B2B playbook is expanding. But just because the playbook has expanded, doesn’t mean that the goals for B2B marketers have altered significantly. The post Good morning: The B2B playbook is expanding appeared first on MarTech. Social media is relevant, and not just LinkedIn, but Facebook, too.

Work Management 96

Work Management Marketing Management B2B Paper 96

Lattice

OCTOBER 24, 2018

Sales playbooks are the epitome of marketing and sales alignment. Sales playbooks are a compilation of …

Marketing 200

Marketing 200

Drew Neisser

DECEMBER 29, 2023

The post Mastering the Mic: A CMO’s Playbook for Podcast Guesting appeared first on The Drew Blog. What You’ll Learn How to decide which shows to be on How to rock the show interview Post-show promotion and measurement and… Bonus: Podcast production tips!

Promotion 52

Promotion Tips B2B Video Marketing 52

LeanData

DECEMBER 15, 2022

Every organization needs a sales playbook, a set of motions and best practices that help move a prospective customer through various stages of the buying journey. Great playbooks are the foundation of an efficient sales pipeline, keeping marketing and sales aligned on converting leads into customers. Leads are coming in.

Efficiency 78

Efficiency Work Management Marketing Management Lead Scoring 78

Madison Logic

DECEMBER 1, 2021

Based on our research, this playbook helps you design and implement your own ABM campaign strategy. Inside this playbook you’ll find: Foundations and key components of a successful ABM strategy. Download your copy of the ABM Playbook and start converting your best accounts, faster. How to identify your target accounts.

Account Based Marketing 52

Account Based Marketing ABM ROI High Quality Lead 52

PFL

MAY 2, 2022

The post PFL BDR Playbook appeared first on PFL. Find out how Associa converted stalled deals to wins that achieved an average of 30% higher revenue. The solution: PFL and personalized direct mail!

Personalization 52

Personalization 52

BrandMaker Blog

OCTOBER 13, 2021

Unlike other departments, marketing is not really familiar with playbooks. Listen to this episode by Ralf Strauss and Frans Riemersma to learn why marketing should drive the creation and adoption of a playbook. But it definitely helps bring discipline to a team by describing all the important definitions and processes.

Process 52

Process Marketing 52

BrandMaker Blog

OCTOBER 13, 2021

A good playbook is the oil of a lean & mean marketing machine. Hear in this episode from Scott Brinker and Frans Riemersma why well-adopted playbooks help marketers to prevent poor marketing execution. It fuels operational excellence.

Process 52

Process Marketing 52

LeanData

JULY 20, 2023

The post Your LeanData ABCM Playbook for Customer Retention & Expansion appeared first on LeanData. In a down market when new customers are harder to acquire, one of the best ways to weather the storm is to strengthen your existing customer base by preventing churn or uncovering untapped revenue through upsells.

Account Based Marketing 52

Account Based Marketing Best Practices Marketing 52

PFL

JULY 31, 2020

Download the Tactile Marketing ABM Playbook. The post Tactile Marketing ABM Playbook appeared first on PFL.

Account Based Marketing 90

Account Based Marketing ABM Marketing Marketing Automation 90

Madison Logic

DECEMBER 9, 2022

Download The 2023 Full-Funnel ABM Playbook to learn how you can adopt a full-funnel ABM strategy that: . Download the playbook today. . Maximizes your marketing budget by targeting the accounts and buying committees most likely to convert now. . Learn how you can work smarter, not harder in 2023.

Top of Funnel 52

Top of Funnel Account Based Marketing ABM Marketing Budget 52

BrandMaker Blog

OCTOBER 13, 2021

Why does marketing ops need a playbook? A good playbook is the oil of a lean & mean marketing machine. Well-adopted playbooks help prevent poor marketing execution which often results in disjointed customer experiences. There are hard and soft benefits of a playbook. You can listen to this 20-minute podcast here.

Work Management 52

Work Management Marketing Process 52

Visitor Queue

AUGUST 14, 2020

These common and not-so-common problems require a solution: an effective sales playbook. In this guide, you’ll learn what a sales playbook […]. The post How to Create and Implement and Effective Sales Playbook appeared first on Blog Visitor Queue.

Effectiveness 94

Effectiveness Business Leads Lead 94

SalesIntel

JULY 9, 2021

Leading companies have a not-so-secret weapon in their toolbox that quickly distinguishes them from their competitors: a sales playbook. A sales playbook is a collection of materials that will assist your sales team in developing its sales process and methodology, outlining sales objectives, and providing a framework for closing sales.

B2B Sales 52

B2B Sales B2B Sales Qualified Leads Cross-Selling 52

B2B Digital Marketer

JANUARY 5, 2023

The post Wildly Successful Sales Leader Playbook appeared first on B2B Digital Marketer. Todd’s website: [link]. Todd’s LinkedIn: [link]. Digital activity ROI assessment: [link] . More episodes related to sales: [link].

Ideal Customer Profiles 52

Ideal Customer Profiles Transparency Cold Calling B2B Sales 52

BrandMaker Blog

OCTOBER 13, 2021

What should a playbook do for marketing? In contrast to other departments, marketing is not really familiar with playbooks. A quick online search yields hardly any marketing (operations) playbooks. However, there is at least one marketing playbook in every company. We just do not often refer to it as ‘playbook’.

Paid Search Agency 52

Paid Search Agency Marketing Search Marketing Companies 52

Search Engine Journal

MAY 11, 2021

Google published a Web Stories Playbook that shows how to integrate the new format into a website to increase engagement and earnings. The post Earn More with Google’s Web Stories Playbook appeared first on Search Engine Journal.

Google 83

Google Marketing Websites 83

DiscoverOrg

JULY 29, 2016

Based on our own lessons learned, we decided to create an Account-Based Marketing Playbook that identifies how to take a more targeted approach to the sales and marketing process – ultimately leading to faster growth. Our playbook sheds light on this question through detailed examples and tactics every marketer should consider.”.

Account Based Marketing 120

Account Based Marketing Practices ABM Multi-Channel 120

Digilant

DECEMBER 13, 2022

Fortunately, this isn’t the death of legacy channels; it just means marketers need to shift their media playbooks to include an omnichannel approach that encompasses these newer consumer habits. . How to Incorporate Emerging Digital Channels Into Your Media Playbook. . Are you interested in revitalizing your media playbook?

Paid Content 52

Paid Content Advertising Channels Advertising Agencies Media 52