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Salesforce updates Einstein 1 Platform with unified business data

Martech

Both structured and unstructured business data will be unified by the newly-announced Data Cloud Vector Database, which will be built into Einstein 1 Platform. Einstein 1 Platform provides conversational AI to every cloud, including sales, service, marketing and commerce. Click here to take the survey Data Cloud Vector Database.

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Salesforce Deepens AI Integration, Targets Employee Productivity for Initial GTM Enhancements

ANNUITAS

Salesforce recently made some big announcements about its AI Cloud and how it was going to augment the capabilities of each of its other clouds, especially its Sales, Marketing, Service and Commerce clouds. Users can only create up to 10,000 unified profiles before having to pay Data Cloud fees.

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AI-powered martech releases and news: Feb. 15

Martech

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. Movable Ink has new integrations with Salesforce Marketing, Data, and Commerce Clouds. Today we have a tale of two surveys with very different messages.

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Salesforce’s Roadmap Reveals Evolving Support of Converged Growth Models

ANNUITAS

I recently had a few deep dive briefings with Salesforce to dig into their Marketing Cloud and related technologies. These include the full MuleSoft library of connectors and enrichment pipes like Acxiom, LiveIntent and also key cloud platforms from Amazon, Google, and Microsoft. in the near future.

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Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Salesforce Marketing Cloud

Here are five must-haves as you build out your marketing plans. You can reach out to advocates on their preferred channels by connecting email journeys via Marketing Cloud and e-commerce widgets via Commerce Cloud. Build your following +1,900 points Trail Get to Know Marketing Cloud

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SAP gives up its stake in Qualtrics

Martech

Global software and ERP giant SAP has sold its entire stake in Qualtrics as part of a definitive agreement to acquire the experience management platform entered into by Silver Lake, a technology investment firm, and Canada Pension Plan Investments. SAP had owned a controlling share in Qualtrics. The all-cash agreement reflects a $12.5

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Salesforce unveils features to boost automation for marketing and sales

Martech

Salesforce unveiled an array of new automation features for its marketing, commerce, service and sales offerings this week. Marketing Cloud’s Account Engagement API enhancements are designed to automate personalization and engagement. Dig deeper: Salesforce launches pilot NFT cloud.