Vision Edge Marketing

SEPTEMBER 12, 2023

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. In this episode of What’s Your Edge , we’ll explore 12 ways you can de-risk your strategic planning and execution.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Vision Edge Marketing

JANUARY 24, 2023

Yes, I Want My Growth Idea First, let’s address the required elements of best-in-class growth plans. Note: Even if you can answer “yes” to the questions below (very few companies can), by reading further you may learn new best practices to build an even better growth plan. Is it fully aligned with your strategy and your business goals?

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

Content Marketing Institute

DECEMBER 8, 2021

Stop being a short-order cook, planning how to combine “content” meals as efficiently as possible. It’s time to be a chef, planning a menu of what will and will NOT be served. Continue reading → The post Stop Juggling Content Creation; Follow This 5-Step Planning Process appeared first on Content Marketing Institute.

Planning 134

Planning Process Content Efficiency 134

Martech

JUNE 23, 2022

The traditional annual marketing plan is a waterfall approach that does not support fast experiments. In today’s martech world, we cannot afford to be constrained with an annual marketing plan — and the good news is that we don’t have to be. Keep your plan short in time and scope. And that’s okay.

Planning 100

Planning Marketing Plans Process SWOT 100

Biznology

JANUARY 7, 2021

Using the 4 Steps of a SWOT Analysis makes strategic planning easy, even if you’ve never done it before. The post How to Create a Strategic Plan for Your Small Business: Easy 4-Step Process appeared first on Biznology. I often conduct a SWOT with my clients and the results always yield actionable results. The 4 Quadrants.

Small Business Marketing 197

Small Business Marketing SWOT Planning Process 197

MarketMuse

APRIL 29, 2021

Effective work management can make your content planning process more efficient, helping you publish more consistently. The post How to Effectively Manage Your Content Planning Process appeared first on MarketMuse.

Process 105

Process Effectiveness Content Efficiency 105

Vision Edge Marketing

MAY 12, 2020

A post-game analysis is part of the debrief process that serves as an opportunity to evaluate performance, identify opportunities for improvement, optimize strategies, and revise processes if necessary. The Heart and Soul of the Debrief Process. We recommend you have a documented process map for the debrief.

Process 191

Process Analysis Planning Organic Leads 191

Martech

DECEMBER 12, 2023

One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it. “It’s Here are three questions to think about related to DAM processes. How can I use DAM to automate processes? How will I communicate DAM processes to users?

Digital Asset Management 119

Digital Asset Management Process Work Management Customer Surveys 119

Martech

DECEMBER 18, 2023

Adobe and Figma have announced the termination of a transaction plan that would have seen the creative and marketing giant acquire the collaborative design platform for $20 billion, half cash and half stock. Business email address Subscribe Processing. The post Adobe and Figma abandon acquisition plan appeared first on MarTech.

Acquisitions 109

Acquisitions Planning Press Mobile Marketing 109

Top Rank Marketing

DECEMBER 27, 2023

Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. In fact, there are seven steps involved in developing an SEO process that will help your content rank consistently.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Heinz Marketing

DECEMBER 1, 2023

The consulting agency has helped you piece together a revamped holistic go-to-market process. Now it’s time to put it to the test… In the testing process, you continue to hit wall after wall and nothing seems to be moving forward despite what seems like a fool-proof new process. What’s the hold up?

Process 99

Process Deliverability Work Management Thought Leadership 99

Webbiquity

MARCH 4, 2021

For most small businesses to thrive, outsourcing selected business processes is essential. But why do most companies outsource such kind of processes? If your business is planning on outsourcing services, here are four key considerations. Contributed post. The answer is for efficiency. Your Staff’s Attitude and Morale.

Process 167

Process Business Work Management Privacy 167

ClearVoice

APRIL 23, 2024

Let’s dive into the process that not only hits the mark but also sets new benchmarks. Our process goes beyond mere revision; it’s a comprehensive evaluation that involves multiple stages and stakeholders, from content creators to marketing leaders. And it is the heart of our content audit process.

Process 52

Process Content Analysis Advertising Benchmark 52

Vision Edge Marketing

JULY 8, 2021

Process is one of the four pillars of high performing organizations. Highly functional organizations leverage distinctive capabilities and processes to improve efficiencies and effectiveness. And that means you need to focus on creating and documenting Marketing’s processes. Therefore, ALL work is process.

Process 141

Process Work Management Efficiency Template 141

SmartBug Media

JANUARY 10, 2024

Developing a journey from prospect to customer acquisition demands a specific sales process—and, often, sales and marketing teams aren't sure of which responsibilities they hold during that process. A streamlined sales process can help define who does what and get both teams in sync. Building a sales process can be challenging.

Process 64

Process Top of Funnel Advertising Agencies Paid Search Agency 64

Martech

OCTOBER 31, 2023

Does your marketing plan include post-holiday sales? Furthermore: 60% of TikTok users who plan to shop for gaming after the holidays plan to purchase either mobile games (45%) and/or make in-game purchases (38%). Business email address Subscribe Processing. Take advantage of post-holiday sales (50%). Get MarTech!

Planning 117

Planning Video Marketing Hubspot Mobile Marketing 117

Litmus

NOVEMBER 21, 2023

Why it’s important to plan your move carefully An 8-step ESP migration checklist Tips to warm up your new IP What is ESP migration? ESP migration is the process of changing email providers and moving your email marketing program, automations, and data to a new platform. Here’s why you need to have a migration plan in place.

Process 89

Process CAN-SPAM Template Deliverability 89

DivvyHQ

DECEMBER 19, 2023

If you're struggling with collaboration, inefficient workflows, or outdated technology, it's time to modernize your content production processes. In our latest article from guest contributor Miles Oliver, he explore the pain points in content production and provides targeted improvements to address them.

Process 92

Process Product Content Marketing AI 92

BrandMaker Blog

APRIL 27, 2022

Many marketers are never taught about planning. In our most recent webinar from the “Plan, Pivot, & Repeat” series, we invited the best in the industry to geek out about the marketing planning…. But, if you get it right, you’ve got a really well-aligned team and are on track to hit your targets.

Planning 52

Planning Process Webinar Metrics Marketing Plans 52

Marketing Insider Group

MARCH 14, 2021

It just means you have to think about the relationship and the process in a slightly different way. A good example of this would be if you were business looking to grow your reach on social media , while also increasing your follower count in the process. Not at all. So let’s put this concept in motion. Take Exceed.ai

Marketing AI 251

Marketing AI Sales Qualified Leads High Quality Lead Process 251

Vision Edge Marketing

FEBRUARY 16, 2021

The three criteria to evaluate when doing your Marketing plan self-assessment below. The growth strategy you choose significantly influences your organizational plan, and especially your Marketing plan. For your Marketing plan to support growth opportunities, it cannot be built or implemented within a silo. First test.

Planning 190

Planning Work Management Paid Search Agency Marketing Management 190

Webbiquity

APRIL 28, 2020

On April 23, while presenting the findings on a webinar , the BMZ team ran four quick polls with the webinar audience to find out how the B2B marketing outlook and plans had changed over 30 days of lockdowns, slowdowns, and shutdowns. Change in event plans. Budget reallocation plans. Image credit: Erik Mclean on Unsplash.

Planning 313

Planning Marketing Budget Creation Webinar Metrics B2B Marketing 313

Stevens & Tate

OCTOBER 4, 2023

Developing a great business development plan requires a strategic mindset, comprehensive analysis, and meticulous execution. The business development plan should include a well-defined implementation process with clear responsibilities and timelines. Here are 8 proven steps to developing a winning business development plan: 1.

Planning 97

Planning Allocation Business SWOT 97

Hubspot

AUGUST 27, 2020

Successfully conducting one can be a tricky process to navigate. Here we'll get a better picture of what your pre-call planning strategy should look like and a helpful template to guide you through the process. LinkedIn is one of the better starting points for that process. On one hand, you can't script your call.

Process 76

Process Thought Leadership eCommerce Work Management 76

Martech

DECEMBER 18, 2023

Talk about it often and ensure leaders know your process to achieve this. Ensuring access to marketing data that fuels growth requires plans for continuous data integration and adaptation to an ever-evolving marketing landscape. Dig deeper: Theresa Kushner: Spotlight on the expert So, how do you know you’re being successful?

Planning 144

Planning Marketing AI Customer Surveys Guidelines 144

Vision Edge Marketing

MARCH 24, 2020

Organizations invest in strategic planning initiatives as a way to peer into and be prepared for the future – to decide on an outcome or set of outcomes to pursue and the corresponding course(s) of action. While we encourage solid strategic planning work, not every company will make the time or invest in the process.

Planning 180

Planning Marketing & Strategy Peer-to-peer Sample 180

US Data Corporation

FEBRUARY 26, 2024

Developing a marketing plan is a critical step for any business. However, it may seem that creating a marketing plan is a daunting affair. Simply treat it is a step-by-step process, that when done right, will help support the growth of your business. We are here to say that it doesn't have to be.

Planning 52

Planning Marketing Plans Allocation Paid Search Agency 52

DivvyHQ

AUGUST 28, 2019

Does content planning bring about anxiety and dread? But without a solid content plan, it’s almost impossible to be successful in your content efforts. Let’s simplify with eight content planning hacks to streamline your process. Let’s simplify with eight content planning hacks to streamline your process.

Planning 62

Planning Process Content Buyer's Journey 62

DivvyHQ

JANUARY 27, 2020

Your company needs to be producing content regularly to meet the evolving needs of customers, but devoid of strategy or process, your sporadic, chaotic efforts have shown no traction. You just need to get organized, take a strategic approach, and devise a better content planning process. Time to give up?

Process 58

Process Planning Content Marketing & Strategy 58

Hinge Marketing

APRIL 17, 2023

Here are 10 tips for planning a successful lead generation website for your firm. Your strategy will specify what type of content will be useful to your target clients at various stages of the buying process. How do you move prospects through the buying process? Email is an integral part of the process.

Lead Generation 115

Lead Generation Lead Ranking Planning Marketing Websites 115

Martech

OCTOBER 11, 2023

Business email address Subscribe Processing. The post 73% of marketers planning to up RMN spend appeared first on MarTech. A full 63% of marketers believe RMNs are more effective than other forms of digital marketing. Get MarTech! In your inbox.

Planning 121

Planning Marketing Plans Spending Network Marketing 121

Bionic

NOVEMBER 16, 2023

When media planning , you want to leverage these gems. Bionic’s new clone tool automates re-use of your old media plans. Now, imagine you’re starting a new media plan. Re-Using Placements from Old Campaigns Bionic’s new Clone Tool automates the process of re-using media placements from your other campaigns.

Media Plans 70

Media Plans Tools Media Paid Search Agency 70

DivvyHQ

JANUARY 27, 2020

Your company needs to be producing content regularly to meet the evolving needs of customers, but devoid of strategy or process, your sporadic, chaotic efforts have shown no traction. You just need to get organized, take a strategic approach, and devise a better content planning process. Time to give up?

Process 53

Process Planning Content Marketing & Strategy 53