B2B Marketing Traction

APRIL 1, 2013

What’s the best way to work with these marketers? I wrote about the different marketing types in a previous blog post, Three Marketing Personalities You Need to Manage. This blog post defines the bright-shiny-object marketers and suggests ways to manage this marketing personality type. The Myopic Marketer ; 2.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

MARCH 5, 2013

Here are some ways to manage this marketing personality type. In a previous blog post, Three Marketing Personalities You Need to Manage , I wrote that in the course of my marketing consulting I have encountered some challenging marketing personalities. Someone who can’t see the forest for the trees? The Myopic Marketer; 2.

Planning 100

Planning Work Management Marketing & Strategy Tactics 100

B2B Marketing Traction

MARCH 25, 2013

With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

JUNE 21, 2012

Senior-level marketing expertise – make sure your outsource marketing person has experience to bring to the table. Save money – if you are getting a senior level marketer on an outsource basis, having that person part-time is more cost effective than hiring full-time. (

Planning 100

Planning Work Management Analysis Creativity 100

B2B Marketing Traction

FEBRUARY 13, 2014

Those who work gratitude into their business, giving back to charity and thanking employees, customers and partners on a regular basis, are more likeable, which leads to greater brand value and prosperity. ” Shouldn’t gratitude be the norm in both our personal and business worlds? They earn more money and are healthier.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Advertising Agencies Lead Ranking 100

B2B Marketing Traction

AUGUST 28, 2015

A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. I’m not much of a fast food person. We’ve worked with hundreds of small and large brands to create authentic marketing that gets results. Photo by Razor512 on Flickr.

Planning 100

Planning Transparency Paid Search Agency Marketing Proposals 100

B2B Marketing Traction

JUNE 27, 2014

” A person who says they are also a “B2B Marketing Consultant” wrote a comment that was dismissive of my entire post and, in my opinion, snarky in tone. Being on the receiving end of a snarky comment about my work made me more sensitive to how I treat my B2B marketing colleagues.

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

APRIL 17, 2015

I provided some information, but they decided to hire a sales person instead of investing in marketing. Note: if you are a sole proprietor, you may not want to create a LinkedIn Company page, since you will now have to write updates for your personal profile as well as your Company page. ” Market on LinkedIn.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

JANUARY 19, 2015

I know Terry from my work on the board of the Association for Strategic Planning. A featured article related to your work, product or services. Engage an editor or newsletter support person. But how can you produce an interesting eLetter with fresh and compelling content with minimum time and effort? A list of upcoming events.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

MAY 2, 2014

I am a CMO who has worked with CIOs my entire career. I read a a report on the most recent Global C-Suite Study by IBM that recommends Chief Marketing Officers (CMOs) establish close working relationships with Chief Information Officers (CIOs). Flickr Photo by Scott McCleod, Some Rights Reserved.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

MARCH 28, 2014

In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business. We may be part of the problem, not working on a solution. Consultants are usually hired to work on a solution. For example, I worked with a non-profit a couple of years ago. I get to choose with whom I work.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

JUNE 14, 2012

They go on to mention that professional service providers often equate the brand with themselves personally, because they are the deliverable. Therefore marketing becomes much more personal. I appreciate what Schultz and Doerr are saying. In addition, they point out that service professionals are opinionated by training.

B2B Marketing 100

B2B Marketing Planning B2B Deliverability 100

B2B Marketing Traction

FEBRUARY 19, 2015

business hours, and others happen in the evening after work. Some chats are mid-day and seem to work. A new Twitter chat may start out as an opportunity for one person to share their knowledge, but the chats can change as they grow in popularity. Many popular chats take place during U.S. Choose the Right Twitter Chat Format.

Twitter 100

Twitter Web 2.0 Planning Social Media 100

B2B Marketing Traction

DECEMBER 16, 2014

Why isn’t your marketing working? Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives. You have a great product or service. You actually have a marketing budget. It’s because you are failing to engage buyers who are human.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

NOVEMBER 1, 2012

There are few constraints on Facebook as a default, and when you create a personal profile or company page if you want to protect your privacy you can adjust your settings to suit. Keep in mind that some may have been created when well-intentioned employees set up their personal profiles and said they worked for your company.

Facebook 100

Facebook Branding Brand Identity Privacy 100

B2B Marketing Traction

DECEMBER 6, 2012

One person can’t possibly get everything done or have all the needed skills, or can they? Ask to speak to references who have worked with the consultant and their referred subcontractors and resources. The answer is “Yes!” Ask what resources they have brought in to client situations before.

Consulting 100

Consulting Paid Search Agency Work Management Marketing Management 100

B2B Marketing Traction

JULY 12, 2013

After working on one such system yesterday (I will name no names), I popped onto one of my favorite Twitter chats – #B2Bchat. I’m tired of the countless tutorials, the “how do I create a report for my client” questions, the obscure field names, the badly written documentation, and the cumbersome procedures.

CRM 100

CRM Ideal Customer Profiles Buying Cycle Social Media 100

B2B Marketing Traction

FEBRUARY 15, 2013

Opportunistic companies can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). What to Do When Someone Steals Your Work. 7 Tell-Tale Signs Your Competitor Is a Total Shmuck.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

APRIL 22, 2013

Have you ever tried to get projects done when working with a micromanager? Micromanagement may have its pluses when you’re running a business and on multiple deadlines, but it can make the marketing work environment stressful and unproductive. If you need help with your marketing, contact New Incite today.

Planning 100

Planning Work Management Marketing Management Guidelines 100

B2B Marketing Traction

MAY 7, 2012

Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company. You may not know it, but your company page already exists on Facebook. And, it’s blank. If your company page did not exist, Facebook created a blank page for you.

Facebook 100

Facebook Paid Search Agency Companies Planning 100

B2B Marketing Traction

APRIL 5, 2011

In working with my clients on their presence on LinkedIn, I have found there is some confusion when evaluating how they perform in the LinkedIn search results. The reason for this is that the LinkedIn search feature defaults to what is relevant to the person searching.

Linkedin 100

Linkedin Ideal Customer Profiles Keywords Profiling 100

B2B Marketing Traction

FEBRUARY 23, 2015

Add value with personal how-to’s such as stress management, leadership, time management and/or health tips? While eLetters can give you an opportunity to provide snippets of articles with a link to read more on your website, your readers may not want to do the extra work to click through and wait for the article to load.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

JUNE 23, 2014

Identify a variety of ways to communicate with your customers and let them choose what works for them. Do they prefer to listen to a podcast version of the blog while driving or working out at the gym? Do they want to subscribe to your blog and receive email notifications when a new post is published?

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

MAY 11, 2015

Consider sending key customers a selfie stick with a note asking them to record photos of their employees using your product or service or a video testimonial for your company and to enjoy it for their own personal use. Brand the selfie stick so that every time they use it, they think of you.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

MAY 24, 2012

There’s a great new book out on how to be more creative called Imagine: How Creativity Works. In the 1990s fMRI technology allowed scientists to learn a lot more about how our brains work. Written by Jonah Lehrer, Contributing Editor at Wired, the book has some very interesting information for marketers.

Creativity 100

Creativity B2B Marketing B2B Rules 100

B2B Marketing Traction

JANUARY 31, 2012

I’m excited about the possibilities of Pinterest on a personal level. So what uses might those of us who work in B2B Marketing have for Pinterest? hen we work with clients at New Incite, we sometimes go through a branding exercise to identify what images and concepts work for their industry, their customers, their employees.

B2B Marketing 100

B2B Marketing Trade Show Planning B2B 100

B2B Marketing Traction

JANUARY 17, 2013

Other factors that indicate that B2B social media marketing has crossed the chasm include the existence of industry case studies that offer proof that it works, reducing the risk of taking on this new marketing approach, and the emergence of credible market leaders that the early majority can buy from.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

NOVEMBER 9, 2009

The authors suggest that you identify what type of client you are working with, and then bring forth the aspects of your personality that will best compliment that type to maximize the relationship. What is their personality?”. They caution that consultants should not lie or be something they are not. Of the world?”.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

JANUARY 7, 2010

I like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. On one page we can see where we are, what each person has to do, how much we have or will spend, and what results we’ve achieved. One Page Marketing Plan.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

APRIL 29, 2013

This allows searchers to view what companies you’ve worked with in the past and quickly see what they do. Use endorsements, but make sure the person you’re endorsing actually does a good job at the skill before you click on “Endorse.” Connect strategically to people you know.

Linkedin 100

Linkedin Practices Ideal Customer Profiles Ad Frequency 100

B2B Marketing Traction

MARCH 7, 2010

Some of the key variables to getting marketing projects done include how individuals naturally focus their energy and prefer to work. The underlying assumptions of the 5 Dynamics assessment/reporting system assessment are based on neurobiology, not personality. I also loved the validation of my business name, New Incite.

Consulting 100

Consulting Planning Marketing Proposals Conference 100

B2B Marketing Traction

SEPTEMBER 15, 2010

That person or company can also provide ongoing research, analysis and content creation that fits your marketing persona and your social media strategy goals. This is my second choice for our clients, because we’re doing all the back office work as well as all social media communications on your behalf. What do you think?

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

FEBRUARY 6, 2015

This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. “You own all of the content, feedback, and personal information you provide to us, but you also grant us a non-exclusive license to it.” ” https://www.linkedin.com/legal/user-agreement.

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

DECEMBER 16, 2010

Your current and future customers are on Facebook connected to millions of friends, family and work colleagues. Facebook company pages are secure and have no visible connection to your personal profile. According to Facebook’s statistics page today, 500 million people spend 700 billion minutes on Facebook every month.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

OCTOBER 12, 2012

Now, a buyer can go on manufacturer websites and create 3-D images of what his or her car will look like, with the feature that person wants and in their color choice! If you think paying someone to optimize your website still works, I have a bridge to sell you. What Does Work in Marketing?

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

NOVEMBER 18, 2009

Ask an artistically-inclined person to graphically illustrate ideas or tie ideas together during the session. What worked and why? What did not work? Park the attitudes of “that won’t work” and “that wasn’t invented here” at the door. This heightens creativity and makes the brainstorming come alive. What can be improved?

Planning 100

Planning Marketing Plans Advertising Agencies Tactics 100

B2B Marketing Traction

OCTOBER 25, 2012

Does that person create great designs, and is there enough work to justify a full or part time position? Don’t start a blog if you don’t like to write or don’t have the time – hire someone who does. Do you have an in-house graphic designer? Are you great in front of a crowd? A natural-born entertainer?

Work Management 100

Work Management Marketing Management Planning Trade Show 100