Writing on the Web

article thumbnail

Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

It should include tips and information that invites your prospects and clients to take action. David Ogilvy , the “father of advertising,” described a brand as “the intangible sum of a product’s attributes.” The first is an attractive personality. In other words, your brand works when: You develop a distinct brand personality.

article thumbnail

Get Personal: 5 Tips for Putting YOU in Your Blog

Writing on the Web

How personal should you be? There’s an ongoing trend to be personal with business communications. Rohit Bhargava’s written a whole book about it, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. Au contraire.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Blog for Your Business Using Personality

Writing on the Web

Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. If you’re writing for business, you want to connect with your readers by using personal stories. 5 Tips to Prevent TMI (too much information).

article thumbnail

Tips to Get Your Business Newsletter Read

Writing on the Web

Here are a few timeless tips to help you get your newsletter read. Be sure to use personal pronouns in your story (“I” statements) and talk about experiences with clients. Attracting Clients Email Marketing Tips Getting Read How to.Tips e-newsletters stories' How do you get your clients and prospects to open that email?

article thumbnail

Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction

Writing on the Web

You cannot personalize the content. This goes hand-in-hand with personalizing your status update. Attracting Clients Content Marketing How to.Tips Social Media Stuff business blogs content marketing tips social media marketing' You are more likely to get fans to “like” your post, comment and share.

article thumbnail

Blogging with Personality and Tim Ferriss

Writing on the Web

How much personality should you show on your blog without becoming an ego-blogger ? Apparently you can share a lot of personal stories and anecdotes, even become a little outrageous and contrarian, according to Tim Ferris , author of The 4-Hour Workweek and now The 4-Hour Body. Blogging Naked: Personality Is Included.

article thumbnail

6 Ebook Writing Tips from Expert TED Speakers

Writing on the Web

I’ve been reading Jeremy Donovan’s excellent book, How to Deliver a TED Talk , and gathering tips on how the experts do it (see my previous posts here and here.) Here are three more ebook writing tips from good speakers: 1. Facts, strategies, tips and techniques convince the left brain. Build the ebook content and transitions.

Tips 100