Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

SocialPilot

JANUARY 26, 2024

” “Suggest a YouTube video title for our upcoming tutorial video on [Topic]. ” “Draft a personalized cold outreach script for LinkedIn messages targeting [Target Professional Role], focusing on how [Product/Service] can solve their specific challenges.”

Examples 78

Examples ROI Planning Work Management 78

KoMarketing Associates

APRIL 11, 2017

Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. For more insight into the results and how marketers are personalizing their content, we spoke to Vidyard content marketing manager Kimbe MacMaster on the report.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook. Metrics for YouTube Videos.

Distribution 98

Distribution Youtube Facebook Video Marketing 98

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. And with new formats and tracking capabilities, you can also use this information to report on its ROI. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Personalized messages. You might also consider creating personalized videos to engage with followers in a creative way, one-on-one. Videos that tell your brand story.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Hubspot

JANUARY 25, 2018

YouTube is obviously the largest video hosting platform on the web, but it might not be the best choice for every business. To help you find the best fit for your company's unique needs, we compared YouTube directly against smaller, more niche platform Vimeo across a number of factors. YouTube vs Vimeo. Winner: YouTube.

Youtube 78

Youtube Video Marketing Paid Search Agency Best Practices 78

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down. The results exceeded my expectations for YouTube metrics.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

Mailmunch

FEBRUARY 23, 2021

The Return on Investment or ROI is an important element in choosing marketing strategies and approaches that best fit your marketing goals. Your marketing efforts will be greatly influenced by how seriously you take ROI and how well you implement it as a means of ensuring business growth through marketing. .

ROI 53

ROI Top of Funnel Marketing Budget Marketing & Strategy 53

Marketing Insider Group

JULY 11, 2023

pieces of a company’s content before they buy Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI Discover the power of paid content and start using it to communicate value, establish trust, and convert customers. But they’ll also waste time and energy to avoid sharing their personal information.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

SocialPilot

MARCH 11, 2024

Additionally, AI enables marketers to personalize content by analyzing audience data and trends, ensuring that influencer campaigns effectively resonate with specific audience segments. Tracking ROI of Influencer Campaigns Nowadays, everyone is doing influencer marketing, and it all boils down to how deep your pockets are.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn. It also has the highest ROI of all social media marketing strategies. What are the topics you want to cover? And brands noticed.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns.

Advertising Agencies 136

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 136

Oktopost

MARCH 4, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Your employees are your company’s biggest asset, and learning how to utilize them as brand ambassadors can significantly enhance your social strategy and brand awareness.

Ad Building 69

Ad Building Tips Thought Leadership Brand Identity 69

Oktopost

FEBRUARY 20, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, host Alina Dallal sits down with Brittany Otting , the Director of Social Media at CBIZ. She has been at CBIZ for two and a half years, recently moving into her position as the Director of Social Media.

Social Media 69

Social Media Youtube B2B Training 69

EMagine B2B Blog

NOVEMBER 5, 2014

What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. YouTube Analytics, like any analytics tool, provides several ways to interpret data. The following are the metrics we find the most useful when drawing conclusions regarding a YouTube Channel’s performance.

Youtube 40

Youtube Analytics Buyer Personas Click Rate 40

Marketing Insider Group

OCTOBER 21, 2021

Marketing is becoming more conversational and personalized and chatbots enable you to take advantage of this trend without additional strain on your manpower and resources. Influencers’ power will be measured not by the sheer number of followers they boast, but their personal relationships with each individual follower.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. We can quantify the ROI. I do a fair amount of influencer marketing on the B2B side , which is a very different beast from B2C.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). As for TikTok, lean on b-roll or transitions.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Marketing Insider Group

APRIL 22, 2021

Use the data to create personalized website experiences and reach your leads with more effective content. Clarity offers personalized mentoring, coaching, and advice specifically for startups. Start your research on YouTube for tutorials and educational content. Kissmetrics . AnswerThePublic. Did we miss anything?

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Content Standard

APRIL 4, 2018

But the story on its own can’t guarantee strong marketing ROI. Impressions are a weak metric when gauging storytelling ROI because they don’t reflect the impact being made on your audience. With analytics tools helping clarify your success as a storyteller, the ROI for these efforts should be easy to see.

ROI 69

ROI Marketing AI Work Management Marketing Management 69

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

ClearVoice

DECEMBER 9, 2022

” YouTube has a section specifically for short videos, which brands use to create inspiring top-of-the-funnel campaigns. Channels like Colin and Samir are taking advantage of the “YouTube for podcasting” trend and creating shorts. Personalization and texting. People love to receive a personalized experience.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

SnapApp

FEBRUARY 28, 2018

There’s a lot wrapped up in these decisions, and the way you approach your personal branding impacts both your employer’s success and your long-term individual career trajectory. . Let’s take a deeper dive into how to shape a powerful personal brand — without selling out. . Why Personal Branding Matters. Don’t do it.

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Biznology

JULY 15, 2013

Mobile marketing is defined as interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders. ” Here are 7 case studies that prove the ROI of mobile for healthcare marketers. It had a 6-to-1 ROI.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. It’s the mastermind behind personalized content, decoding consumer desires to build unbreakable connections that boost engagement and conversions. But AI’s influence doesn’t stop there. Even everyday tasks get an AI makeover.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Webbiquity

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). That’s a 44x ROI. Personalized messages that trigger authentic conversations are a great strategy here. Use your observations to create personalized, exclusive experiences. Be aware of data regulation policies.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Optinmonster

DECEMBER 28, 2023

Email Marketing ROI vs. Social Media ROI Which One Is Better: Social Media Marketing or Email Marketing? Email Marketing ROI vs. Social Media ROI There are different metrics to measure the effectiveness of any given channel. Currently, the average ROI of email marketing is $36 for every $1 spent.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Zoominfo

JUNE 27, 2018

Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing ( source ). 18% of purchase decisions are influenced by YouTube videos ( source ). 6 in 10 YouTube subscribers would follow advice from their favorite creator over their favorite TV personality ( source ). 32% of U.S.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

DAGMAR Marketing

MARCH 12, 2024

While TikTok and Instagram are more popular among individuals in this age range, 70% of users who are ages 50 and older reported to primarily using Facebook, and YouTube came in second place at 51%. Personalization is key. When it comes to generating engaging content that resonates with your audience, personalization is paramount.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Martech

AUGUST 9, 2023

They’re different from influencers, who are trying to build a personal brand based on their personality and lifestyle. The world’s best marketers MrBeast is the biggest YouTuber in the world, with over 171 million subscribers. Creating a hit YouTube video, for example, requires: Developing a powerful concept and idea.

Advertising Agencies 98

Advertising Agencies Best Practices Paid Search Agency Youtube 98

Optinmonster

MARCH 21, 2024

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others. Google Ads offers a variety of ad formats, including display ads, video ads, search ads and shopping ads.

Paid Search Agency 92

Paid Search Agency Ads Google Marketing Analytics Tools 92

Martech

JANUARY 16, 2024

He tried to purchase YouTube reservation ads — only to be told by his Google rep that they had never heard of them. “I But when Lincoln contacted his rep, the person did not know anything about this and could not help. They also couldn’t shed any light on a sudden reduction in ROI in another campaign. This happens regularly.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Advertising Agencies 120

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. By leveraging AI, marketers can make data-driven decisions, improve customer experience, and ultimately increase ROI.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72