Allocadia

MARCH 12, 2020

Today’s marketers need flexibility in order to pivot programs when faced with the cancelation of all in-person events. Measure ROI – Investment data needs to be connected to performance data for full visibility into which programs are the most effective. Marketers need to connect investment data to their results data.

Planning 59

Planning Resource Management Budget Programs Salesforce.com 59

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. The same principles apply to Content Selling.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Content Standard

MAY 14, 2015

Proper attribution requires the ability to capture and retain these details each time a new person becomes known to sales or marketing. Campaigns allow marketers to label each person with the content that has interested them and the medium that brought them to the site. Create campaigns and report on interesting moments.

ROI 40

ROI Content Marketing Work Management Salesforce.com 40

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? Prior to Oracle, he held senior leadership positions at several companies, including Data.com, Salesforce.com, RR Donnelley, and Jigsaw. .

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

markempa

APRIL 13, 2015

Tweet The management of sales leads is critical to generating marketing ROI. In CRMs like Salesforce.com, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important. It assumes every sales person is the same. on a real-time basis.

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

Tomorrow People

APRIL 12, 2013

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. You need to be able to view personal details of your leads and know where they came from. Lead Capture. Leads are the essence of most B2B marketing campaigns. CRM Integration.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. You need to be able to view personal details of your leads and know where they came from. Lead Capture. Leads are the essence of most B2B marketing campaigns. CRM Integration.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

B2B Marketing Analytics

APRIL 3, 2022

Every marketing leader takes immense pride in talking about the marketing analytics teams at their organizations when they have implemented attribution tools/frameworks and can provide attribution data either via salesforce.com or via in case of more mature analytics teams in platforms like Tableau, Looker, DOMO, etc.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

InsightSquared

MARCH 15, 2019

The excitement generated throughout the sales cycle is quickly stymied once you realize that simply flipping the switch isn’t going to generate the massive ROI you anticipated because…. And, once you’ve defined how things should work in your company, make sure you hire the right person (or people) to manage and customize your CRM.

CRM 239

CRM Work Management Sales Cycle Cross-Selling 239

LeadSloth

NOVEMBER 16, 2010

One company found that qualified leads were falling off the sales person's radar when they were not buying within one or two weeks. Another company was saving those replies straight into Salesforce.com. ROI Calculations. Pipeline Nurturing. That mailbox has to be monitored manually.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

Session: Building Your Social Strategy – Prioritizing for Scale ( Register ) and Measuring the ROI of Facebook Marketing ( Register ). Lauren Vaccarello, salesforce.com. Director of Online Marketing at salesforce.com. Session: How Salesforce.com Uses Online Marketing to Grow Our Business (FULL). Why famous?

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

Engagio

DECEMBER 28, 2020

My predictions for ABM in 2021 … Going into 2021, the need for surgical precision in personalization is going to continue to be a forcing agent in any good ABM strategy. To replace the lost in-person opportunities that once existed for consumers to interact with your brands. Maneeza Aminy. CEO at Marvel Marketers | LinkedIn.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Valasys

MAY 22, 2019

It helps in analyzing data to interpret the interest of the customers, nurture the leads & helps in customer retention by facilitating personalized content for them. According to a study by Salesforce.com, CRM can improve customer retention by up to 27%. Improving Personalization for Potential Customers.

B2B Sales 53

B2B Sales Top of Funnel CRM Work Management 53

ViewPoint

AUGUST 30, 2012

Social Media: Table Stakes and the Challenges Linking to ROI. Click to start video at this point — Regarding social media, Craig says we should probably be looking at the downside of not doing it instead of looking for ROI right now, and he adds, “It’s table stakes.”. It’s really personal—that question for me.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ANNUITAS

MARCH 18, 2014

If you are using Salesforce.com, for example, and you have doubts about sending you administrators to Dreamforce there is a serious problem. Content conversion measurements and ROI are tracked in marketing automation as well as the CRM system. The website is a content delivery mechanism designed to engage new prospects.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

The ROI Guy

OCTOBER 15, 2014

Often, your sales reps don’t adopt because they don’t understand “what’s in it for me” – how the new initiative will deliver specific and personal benefits to them: increased commission checks, greater peer / executive recognition, or career advancement.

Forrester 40

Forrester Budget Programs Peer-to-peer Salesforce.com 40

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Vidyard

DECEMBER 12, 2013

Editor’s note: This post originally appeared as contributed content on Salesforce.com. This is a huge mistake as a worthwhile video strategy doesn’t end at the top of the funnel if you’re trying to realize ROI. A targeted, personalized social message is a surefire way to impress a prospect.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Buzz Marketing for Technology

SEPTEMBER 23, 2008

No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!). He viewed this as an opportunity to aggregate these sources of information to provide a composite view of a person or a company through the use of some proprietary Natural Language Processing.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Develop customer relationships, automate marketing programs, measure marketing ROI. Communications to groups and segments (may be personalized and triggered 1:1). Track program objectives, results, and costs to assess the program ROI.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

ClickZ

JUNE 20, 2019

Top thirteen email marketing platforms with high ROI. It is integrable with customer relationship management ( CRM ) software and Salesforce.com and provides 24/7 live chat support. It helps you cater highly personalized emails with its multi-platform versatility and layouts that are effective, fast, scalable, and easy to customize.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

The ROI Guy

MARCH 28, 2016

If you are heavily competing, you want to be aggressive.

Salesforce.com 40

Salesforce.com Marketing Proposals CMO Differentiation 40

Anything Goes Marketing

NOVEMBER 27, 2006

Yahoo CPC ROI tool : Calculate the ROI from your cost per clicks vs. sales generated. RSS Feeds Feed Advisor : If you're looking for web feeds to add to your website, newsletter blog or just for your personal research, consider checking this site out. It will tell you how many people have subscribed to the RSS feed.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

markempa

MARCH 18, 2005

« Paper Direct Mail is Not Dead | Main | Sales Leads Via RSS via Salesforce.com » Give Lead Generation Some Respect Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing - some give it no respect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Plus, this technology allows users to create their own highly personalized mix of channels – which brings online even more into our lives. by Jon Miller Online video is exploding. Take YouTube, for example.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

markempa

JULY 7, 2006

Neither Salesforce.com nor Sugar CRM are. Read More] Tracked on January 19, 2007 at 02:41 PM Comments Closed Loop Feedback: The Missing Lead Generation Huddle In team sports, the huddle is crucial to the success of the team.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MARCH 27, 2005

« Sales Leads Via RSS via Salesforce.com | Main | My Mention In Writers Digest » Podcast: How Trigger Events improve Lead Generation Have you ever wondered why some sales happen twice as fast others? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Terminus

NOVEMBER 14, 2017

At ExactTarget, he served as CMO for 6+ years and helped grow revenue from $40M to well over $400M, through IPO, and ultimately acquisition by Salesforce.com. Dan Hanrahan could not have said it any better: “At the end of the day, it is a person on the other end. There simply isn’t an immediate ROI.

Effectiveness 28

Effectiveness Video Marketing Startups Enterprise Management 28

markempa

MAY 22, 2017

If not, you could be leaking revenue and marketing ROI. Over 25% of marketing-generated leads get assigned to the wrong person. Routed leads via automated rules in Salesforce.com. Can that person based in CA connect work with someone local? Case in point. Did you catch that? Who do you route this lead too? Conclusion.

Lead Ranking 291

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 291

Adobe Experience Cloud Blog

SEPTEMBER 20, 2012

Social marketing allows you to build a relationship with qualified prospects in an informal, personable, and low-pressure way. Social is a huge part of Marketo’s marketing strategy and here is a detailed look inside Marketo’s actual social ROI numbers–the “money slide” if you will: Pretty impressive.

Marketo 48

Marketo Peer-to-peer Social Marketing Paid Search Agency 48

Hubspot

MARCH 8, 2012

stack up against one another, determine the true ROI of their activities, and understand how well they're achieving their business goals. As you learned earlier, a key differentiator between web analytics and marketing analytics is that the latter uses the person -- not the page view -- as the focal point.

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

SalesChoice

JUNE 6, 2017

SalesChoice has developed an advanced predictive and prescriptive analytics platform, and is an ISV Certified partner of SalesForce.com. Our accuracy proprietary ALGO is running up to 95% predictive accuracy, with an immediate ROI on identifying the DUDS, which is uncannily accurate in mid to large enterprises.

Top of Funnel 20

Top of Funnel Digital Marketing Funnels Sales Cycle Salesforce.com 20

Hubspot

MARCH 5, 2012

Because it can be challenging to determine the ROI of your presence at live events , leaving the event with a closed sale or two under your belt can really help to immediately demonstrate the worth of your presence. At trade shows, you really only have about 30 seconds before you lose the attention of the person you're trying to sell to.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28