ClearVoice

JUNE 15, 2021

A marketing writer must be flexible in considering the client, the product or service being marketed, and the audience that’s being targeted. Let’s take a look at some of the strategies good marketing writers employ to create writing that persuades audiences to act. What Is Marketing Writing?

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Optinmonster

MARCH 16, 2020

In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. But first, let’s briefly cover the basics of targeted email marketing… What Is Email Segmentation? The latter tracks, targets, and precisely hits its target. ConvertKit. GetResponse. ActiveCampaign.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Strategic-IC

MARCH 12, 2018

What are buyer persona profiles? How should you define the personas for your inbound campaign? We list eight cheat sheet considerations for persona development. However, do you know your target customer's job title, motivations, or pain points? What does a "day in the life" look like for my buyer persona?

Buyer Personas 59

Buyer Personas Ideal Customer Profiles Tips Psychographics 59

Valasys

FEBRUARY 28, 2020

If your content strategy is superficially focused on just a part of the funnel such as the top of the funnel, all you can expect is attracting the prospects. With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

6sense

DECEMBER 9, 2021

Sellers fail to meet revenue targets. Armed with that intelligence, 6sense recently created a campaign that targeted new-logo accounts and contacts that use SEPs with which 6sense partners. The effort to target revenue opportunities was comprehensive: . Target stage: Here, we enrolled in “Drive Web Engagement” AI orchestrations.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. Provide insights on how it impacts [Target Audience] and include a question at the end to encourage engagement and discussion.”

Examples 77

Examples ROI Planning Work Management 77

Valasys

JUNE 6, 2019

‘Influencer Marketing’ is the 4 th most important trend that B2B marketers are looking to opt for in 2019 & almost 48% of them plan to make it an integral part of their marketing strategy (Source: Marketingcharts.com). Accordingly, it can be figured-out whether or not the content strategy of a brand is relevant enough for prospects.

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

Hubspot

MARCH 25, 2020

If your business caters to a local audience, has several service areas, and/or has a brick and mortar location, local marketing is a must-need strategy. In this guide, we break down local marketing and a slew of helpful strategies to help you get started. The key to successful local marketing is accurately defining your buyer personas.

Paid Content 76

Paid Content Work Management Paid Search Agency Mobile Advertising 76

LeadsRX

FEBRUARY 8, 2022

Consumer privacy needs to be front and center for any data-driven and performance marketing strategy employed by businesses, their agencies and personnel. Precision Analytics or Micro-Analytics & Micro-Segments – Segment and Target. Connect with LeadsRx on Twitter , LinkedIn and Facebook. For more information. Jeff Fishburn.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Paid Search Agency Analytics 52

Valasys

JUNE 18, 2019

Geofencing or Radio Frequency Identification technology (RFID) is a technology that leverages virtual geographical perimeter targeting around any specific location, building, convention center or space that can be identified on a map & can be used for hyper-targeting sales’ prospects.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

FMG Suite

JULY 7, 2019

To create a winning social media plan, you need to do the following: Build a Strategy. In a recent broadcast, we went through these three bullets to show advisors how they can create successful social media strategies. Building a Social Media Strategy. Establish Your Target Audience. Create and Curate Content.

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Convince & Convert

SEPTEMBER 14, 2010

Leaving the etiquette alone for now, our focus is how marketers need to approach our targets. Adding a Twitter field to your contact records is only a start. Be a Hunter, Not a Gatherer Now, more than ever you have to know the psychographic and demographic profile of your potential customers.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

OCTOBER 28, 2013

Their gender, geographic location, marital status -- it’s all part of developing buyer personas. These data points make up the demographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are. How to Find Psychographic Data. You probably know a lot about who buys from you.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Valasys

SEPTEMBER 6, 2019

Let’s now delve deeper into the quantification of social advertising strategies for the microblogging social network – Twitter. According to Hootsuite, 75% of the B2B businesses market on Twitter. Twitter is one of the most vibrant channels for marketers to run their ad campaigns & for promoting their brands.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

SEPTEMBER 10, 2019

Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service. It is a challenge for marketers to identify the most relevant marketing channels across the web for targeting their prospects.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Outbrain

AUGUST 21, 2019

Employing paid search for lead generation ensures that more traffic arrives on your website, via display ads such as Google, native ads like Outbrain , and social media ads via platforms such as Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Reddit. 4) Integrated Content Strategy. 3) Email Marketing. 7) Search Marketing.

Paid Content 29

Paid Content Lead Generation Tactics Lead Scoring 29

Launch Marketing

AUGUST 9, 2023

The key to standing out lies in healthtech companies developing a robust B2B strategy accompanied by compelling messaging. When thinking about B2B strategy and messaging for healthtech companies, it’s essential to start with understanding your target audience. Each persona has unique pain points and characteristics.

Webinar Metrics 117

Webinar Metrics Paid Search Agency B2B Thought Leadership Companies 117

Spiralytics

AUGUST 24, 2023

However, in the dynamic world of social media, brands must also remain adaptable to various platforms and situations as an integral part of their social media brand strategy. Understanding the preferences and communication styles of these audiences enables you to establish deeper connections and resonate with your target market.

Social Media 118

Social Media Brand Identity Branding Media 118

SmartBug Media

JULY 8, 2021

There are a lot of benefits of incorporating a paid social strategy in your marketing efforts, a few of which include the following: Raising brand awareness. HubSpot defines buyer personas as, “semi-fictional representations of your ideal customers based on data and research.” Or maybe they’re active on Twitter? Expanding reach.

Paid Content 98

Paid Content Paid Social Agency Marketing Budget Buyer Personas 98

Hubspot

APRIL 13, 2012

Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook. What competitors your target audience is using for their current solution.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Unbounce

AUGUST 6, 2021

Demographic segmentation can be a stronger starting point that can make your landing page strategy more specific. On the page below, for instance, the location might not be as targeted, but other demographics like age, family status, and gender were clearly used to appeal to a specific persona (type of person). Image Source.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Martech Advisor

JANUARY 16, 2020

In this article, we’ll cover the concept of outbound marketing, its types, examples, how it is different from inbound marketing, how to create an outbound marketing strategy, and five best practices to boost your outbound marketing efforts as we head towards 2020. How to Create an Outbound Marketing Strategy? Table of Contents.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Valasys

JANUARY 24, 2020

Content pipeline is the structured indexing of all the information required to execute a highly effective content marketing strategy, to publish quality content at a high frequency. Defining Your Buyer Persona & Figuring out Their Pain-Points: The very inception of Content marketing starts with understanding the niche.

Efficiency 52

Efficiency Content Psychographics Work Management 52

Circle Studio

OCTOBER 12, 2017

Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses. It coordinates personalized marketing and sales efforts targeted at specific, named accounts. They manage budgets and schedules and often also help to drive the client’s strategy.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Mailmunch

MAY 6, 2021

Here are some of the common goals that VoC fulfills: Market Fit : The voice of the customer is an effective medium to assess your go-to-market strategy and will help you understand the psychographics of your market. Connect with him on Twitter or LinkedIn. Poor Support From Management.

CMS Development 53

CMS Development Work Management Marketing Automation Services Marketing Management 53

Martech Advisor

AUGUST 29, 2019

.” In this article, we will look at the concept of e-commerce, different e-commerce business models, top e-commerce platforms, and how to create an e-commerce marketing strategy and the tools required to execute it. Creating an E-Commerce Marketing Strategy. Step 2: Assess Your Target Audience and Competition. Over to You.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Valasys

JULY 15, 2019

The modern digitized B2B businesses rely on hyper-targeted campaigns which are based on the research derived from the omnichannel data of prospects, including their demographic, technographic, firmographic, psychographic, “fit-data” as well as data from their past researching behaviors & buying habits.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Valasys

SEPTEMBER 20, 2019

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. But why a Viral Content Strategy is required to begin with? Nonetheless, B2B marketers can benefit immensely from a viral content strategy. Highly qualified leads can be generated using a viral content strategy.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

chiefmartech

MARCH 22, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Your traffic doesn’t spike like you’d hoped, you generate fewer qualified leads than you’d projected, and your sales figures miss their targets. Luck isn’t a strategy.

Top of Funnel 53

Top of Funnel Enterprise Management Marketing Automation Services Marketing Management 53

The ABM Agency

APRIL 30, 2023

Reading Time: 12 minutes As a marketing professional, understanding the nuances of account-based marketing vs. inbound marketing is crucial for developing effective strategies in the B2B SaaS sector. We’ll also explore how data and tools play an essential role in executing these strategies successfully.

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52

Hubspot

SEPTEMBER 26, 2013

Business blogging retains all the attributes of “regular” blogging, but adds a tasty layer of marketing strategy on top. When blogging for a business, an inbound marketer should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

SEPTEMBER 11, 2014

“I’d like to propose that we spend some time and resources to research our current customers and target market,” the Marketing Director of Company A sheepishly declared during the monthly board meeting. Define your target audience. Psychographics include beliefs, values, attitudes, and behaviors. End of story.”

Buyer Personas 28

Buyer Personas Marketing Automation Services Psychographics Marketing & Strategy 28

Single Grain

FEBRUARY 22, 2024

But it’s not just about being present on these platforms, it’s about optimizing your ecommerce marketing strategy to get the edge over the competition. If you want to build an ecommerce empire, your ecommerce marketing strategy is going to be the cornerstone of that growth. Let’s explore these components further.

eCommerce 52

eCommerce Paid Content Tactics Tips 52

Hubspot

OCTOBER 17, 2019

The truth is, when you're just starting out, it can be tough to know whether your strategy is as comprehensive and powerful as it could be. To help ease some of that uncertainty, we've created this guide that'll show you step-by-step how to create a marketing strategy that leaves no stone unturned. Create buyer personas.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Buyer Personas Planning 100

PureB2B

NOVEMBER 2, 2017

Laying the foundation to expand your content’s reach and exposure should always be prioritized in any successful content marketing strategy. Content promotion is the act of putting your content on as many channels as possible so that your target audience can find you. Create a clear profile of your target audience.

Distribution 79

Distribution Paid Content SMS Buyer Personas 79

PureB2B

NOVEMBER 2, 2017

Laying the foundation to expand your content’s reach and exposure should always be prioritized in any successful content marketing strategy. Content promotion is the act of putting your content on as many channels as possible so that your target audience can find you. Create a clear profile of your target audience.

Distribution 62

Distribution Paid Content SMS Buyer Personas 62

Directive Agency

MAY 9, 2017

There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? The purpose of this piece is to give you actionable ways to execute a B2B marketing and demand generation strategy over a six month period. Evangelize Brand.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85