Zoominfo

OCTOBER 6, 2020

Picture this: You’re a sales leader, currently responsible for a team of about 10 sales development reps. By splitting your team, you’ve been able to deploy measurable processes to maximize strategies, as well as identify areas for iteration to improve results. Then again, nothing in sales is.

Sales Management 130

Sales Management Top of Funnel Lead Scoring Lead Ranking 130

Zoominfo

APRIL 26, 2018

In an ideal world, sales reps would spend all day sending emails, taking calls, and ultimately, doing what they do best—selling. There’s a lot more to sales than meets the eye. The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. Talk to colleagues or managers who have presented to them. Your Communication Style.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way. 20 Motivating Sales Quotes to Empower Your Team.

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

SalesIntel

NOVEMBER 21, 2022

The efficiency and effectiveness of your sales team directly reflect on the success of your company. To counteract this problem, sales leaders need to find ways to identify possible sales challenges and their solutions quickly before your next sales meeting. Long sales cycles. Disagreement about new processes.

Sales Management 98

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 98

Heinz Marketing

DECEMBER 14, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Most marketers are familiar with the best-selling, industry changing The Challenger Sale and The Challenger Customer. Known as having the “biggest crystal ball in B2B sales,”. It’s exciting, terrifying and scary all at the same time.

Peer-to-peer 122

Peer-to-peer Demand Generation Agencies Paid Search Agency B2B Sales 122

Hubspot

SEPTEMBER 12, 2018

The more control and visibility you have into your sales pipeline, the more revenue you’ll bring in. Growing a healthy pipeline is possible through careful assessment and management. Growing a healthy pipeline is possible through careful assessment and management. How to Build a Sales Pipeline. Sales Pipeline Metrics.

Top of Funnel 100

Top of Funnel Forecasting Marketing Proposals Work Management 100

Zoominfo

FEBRUARY 15, 2022

Sales development representatives tend to think of the job as an important stepping stone in our careers , with challenges and opportunities that will shape the rest of our working lives. Find Your Groove Your workflow is the foundation of your day-to-day sales process that determines your productivity and future success.

Peer-to-peer 130

Peer-to-peer Tips Zoominfo Cold Calling 130

Hubspot

MAY 29, 2019

So you’ve just been promoted to sales manager -- congratulations! In your first three months as a manager, you’ll have to learn an entirely new set of processes -- some related to sales, some not. You’ll have to accomplish three primary tasks: Learn to empower your reps. Scale your own management process.

Peer-to-peer 85

Peer-to-peer Work Management Forecasting Thought Leadership 85

Sword and the Script | B2B

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for a minute, you already know the sales team doesn’t like to use marketing content.

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Salesforce Marketing Cloud

FEBRUARY 12, 2024

You don’t need to learn to code, but you should understand what large language models and natural language processing are to be conversant in discussions about how your business might use AI. It’s how you can write a sales email based on templated prompts. The Salesforce job market is only growing, powered by AI.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

SmartBrief - Marketing

FEBRUARY 26, 2024

Compelling numbers Email marketing continues to prove itself as an effective sales and marketing tool. OptinMonster ) Define your goals, objectives and audience The first step in the development of an effective email newsletter is to map the program to existing sales and marketing goals. That is a 40x ROI. Porch Group Media ) 42.3%

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Marketing Insider Group

OCTOBER 14, 2020

At the same time, marketing leaders are faced with colleagues across every function who have strong opinions about what marketing tactics we should deploy. For marketers, it has dramatically interrupted our marketing mix and the expectations from senior executives. So we’re stuck between a rock and a very hard place.

Peer-to-peer 359

Peer-to-peer Paid Search Agency Mobile Advertising Marketing & Strategy 359

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes.

Sales Management 69

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 69

Content4Demand

OCTOBER 13, 2020

PowerPoint has been around since 1987, and it’s still the go-to or just about any business presentation. Content4Demand works with the Ceros interactive platform, which is effective for organizing and presenting information but it does so in a visual format that is friendlier, more organic, more exciting and more engaging.

Peer-to-peer 77

Peer-to-peer Webcast Multi-Channel Case Study 77

Vision Edge Marketing

NOVEMBER 2, 2021

They reported that the ability to develop, deliver, and scale new products, services, and processes positively impacts business and financial performance. While price is often mentioned, we have found that 10 obstacles surface as the most common reasons why people reject change and won’t try or buy a new solution, idea, or process.

Peer-to-peer 181

Peer-to-peer Work Management Marketing Management Planning 181

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . Further, strategic content supports sales and business-development. before engaging with a sales rep. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. Sales reps also understand how to conduct prospect searches and narrow outcomes by sector, business, venue, and other criteria. Sales reps also understand how to conduct prospect searches and narrow outcomes by sector, business, venue, and other criteria.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Contently

APRIL 3, 2019

Over 200 people attended the event to hear about content mastery from peers and colleagues. The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice. Scroll down for links to each deck presented at Summit. Scroll down for links to each deck presented at Summit.

Enterprise Management 112

Enterprise Management Peer-to-peer Content Work Management 112

Hubspot

JUNE 6, 2022

Sales reps run into trouble when they try to go into a call totally cold. Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. Either way, that deal is probably going nowhere.

Research 88

Research Marketing Automation Services Tips Best Practices 88

Webbiquity

JUNE 20, 2023

Explainer videos showcase your product’s abilities, revealing how it can revolutionize the way businesses operate or streamline processes and ultimately propel success. Explainer videos showcase your product’s abilities, revealing how it can revolutionize the way businesses operate or streamline processes and ultimately propel success.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Hubspot

AUGUST 10, 2020

What does it really take to be successful in sales? For some reps, attaining their quota each month means they’re crushing it. Though one’s idea of success can vary from person to person, there are some core proficiencies top reps and sales organizations have in common. Core Competencies in Sales.

Work Management 99

Work Management Marketing Management Peer-to-peer Cross-Selling 99

ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Hubspot

AUGUST 1, 2022

A sales operator works to enable your salespeople to focus on selling. Therefore, hiring the right person for the role is crucial, as such a hire will handle ‘backend’ stuff like lead management, data analysis, process optimization, and even sales strategy. 30 Interview Questions and Answers for Sales Ops.

Top of Funnel 74

Top of Funnel Peer-to-peer Work Management Cross-Selling 74

6sense

JANUARY 6, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. During one of our last weekly CMO Coffee Talk sessions of 2021, we tackled the wide-ranging topic of sales enablement. Too often, this comes from ineffective roll-outs. .

Sales Management 62

Sales Management CMO Top of Funnel Peer-to-peer 62

SalesIntel

JUNE 29, 2021

With this article, we want B2B businesses to learn how to streamline the sales process. Implementing sales processes can streamline any task, whether simple or complex. This can make sales reps more effective, reliable, and precise both in their roles and in their customer interactions. Prospecting.

Ideal Customer Profiles 52

Ideal Customer Profiles Process Cross-Selling Intent Data 52

Vision Edge Marketing

FEBRUARY 27, 2024

However, confirmation bias may infiltrate this process as researchers gravitate towards sources that align with their hypotheses, inadvertently creating an echo chamber of supporting evidence. Most of us take comfort in the familiar. We tend to seek out perspectives that align with our pre-existing beliefs.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Outreach

DECEMBER 8, 2021

Closing deals — especially in the world of B2B sales — can sometimes feel like a never-ending process. Maybe you talked to all of the right people, followed up multiple times, and even brought a product developer to your last presentation to answer technical questions. What Is a Sales Cycle? Highlight social proof.

Sales Cycle 59

Sales Cycle Peer-to-peer Case Study Case Studies 59

Hubspot

DECEMBER 26, 2017

And from where I stand -- as the manager of an inside sales team -- one thing is clear. The standard process for SDRs or BDRs (whatever your organization calls them) of sending out sequenced emails, calling, leaving voicemails, rinse and repeat? And if you’re a manager, here’s what you should be teaching to your team.

Marketing Automation Services 99

Marketing Automation Services Allocation Work Management Peer-to-peer 99

Heinz Marketing

APRIL 13, 2020

For three weeks, the idea of “selling with empathy” dominated discussions in sales management circles. As referenced above, last week was the first of a new series of Sales Leader Cocktail Talks we’re producing with the help of 6sense and Outreach. How they are going to pivot and execute out of this situation. Like, right now?

Terms and Conditions 134

Terms and Conditions Urgency Marketing Peer-to-peer Forecasting 134

Hubspot

FEBRUARY 27, 2019

Sales Business Plan Layout. Tactics/Actions. How you will frame the sales conversation or sharpen your sales story? Tactics/Actions. This section is critical because sales is a verb (it may not be in the dictionary, but in my book it is.). How do you stay on the right track and make your goals a reality?

Template 76

Template Planning Business Peer-to-peer 76

Hubspot

JANUARY 30, 2024

Sales trends come and go. In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. 6 Sales Trends That Could Fizzle This Year 1. LinkedIn as ruler of the prospect research process. Why the change? Prioritizing virtual selling.

Trends 62

Trends Cold Calling Peer-to-peer Lead Scoring 62

ClearVoice

MARCH 22, 2021

What is middle-of-funnel (MoFu) marketing? Middle-of-funnel marketing is a strategy that aligns with the middle “consideration” stage of the buyer’s journey. Marketing activities midway through the funnel support research and evaluation through solution-focused content that helps mid-funnel buyers solve their problem.

Top of Funnel 52

Top of Funnel Marketing Funnels Work Management Marketing Management 52

ANNUITAS

OCTOBER 27, 2023

What is now ‘generally available’ in the platform amounts mainly to productivity improvements for go-to-market professionals, with embedded AI prompts that can automate or remove common steps in common GTM workflows — a tactical improvement to the platform. To move beyond core productivity gains (i.e.,

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Hubspot

OCTOBER 9, 2019

As your sales process evolves, it's important to keep your skills relevant and up to date. Plus, it can increase your sales. In a case study by Rain Group , a global sales training organization, they discovered that a client who went through sales training closed 15.2% So, how can you improve your sales skills?

Work Management 92

Work Management Peer-to-peer Marketing Management Sales Cycle 92

Martech

AUGUST 2, 2021

Conversions are the lifeblood of all businesses… building your database, boosting form submissions, closing more sales, or increasing LTV. Join us online at SMX Convert , August 17, for just $149 to learn actionable tactics that drive more organic and paid conversions … no matter your KPIs.

Peer-to-peer 104

Peer-to-peer PPC Landing Pages Bundling 104

InsightSquared

MAY 29, 2019

Standing in the Red Sox Dugout, peering across the field with a hundred fellow professionals in revenue operations, I felt like I found my tribe. We know that companies are seeking clear answers on how to build a tech stack and operations process that can stand the repeated stress of growth. Join us and find your tribe, too!

Peer-to-peer 228

Peer-to-peer Conference Marketing Management Communities 228