Act-On

APRIL 26, 2024

We’re constantly looking at performance all the way through the funnel, not just what gets us volume at the front end.” These new requirements have been a non-issue for us and for most of our Act-On customers as well. Navigate ever-changing email privacy regulations. Deal with the loss of third-party cookies.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Televerde

APRIL 23, 2024

We see [the women] as a partner and an extension of the Watkins team. We see [the women] as a partner and an extension of the Watkins team. They bring ideas to the table to help us improve what we are doing. We see [the women] as a partner and an extension of the Watkins team,” Landwehr says. They go above and beyond.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Training Custom Publishing 52

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

That’s why Salesforce is collaborating with our powerful ecosystem of partners to bring you AI solutions that have clear business applications. With the harmony of AI + Data + CRM, Salesforce gives you the tools to use the power of AI and the ability to put your customers first. This is where our vast partner ecosystem comes in.

Advertising Agencies 105

Advertising Agencies Ethics Privacy Trust Marketing 105

sagefrog

JANUARY 3, 2024

From welcoming talented new team members to witnessing the growth of inspiring clients, 2023 gave us many moments of marketing bliss—and we’re ready for more! Relive some of the highlights with us. We had department-level and company-wide meetups at wineries, breweries, bowling alleys, Topgolf, Scent & Sip, and other fun locations.

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

Tiecas

FEBRUARY 5, 2024

Here are some of the biggest hurdles we encounter and how industrial marketing can assist us in achieving our goals: Limited Resources : One of the most significant challenges for small to mid-sized manufacturing companies is limited resources, including budget, manpower, and time.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

readwrite

APRIL 24, 2024

through the Registry Team, the Cybersecurity Infrastructure and Security Agency (CISA) explicitly forbids the use of.gov websites for any commercial activities that benefit private individuals or entities, including online advertising. The site sports.celina-tx.gov, however, lists dozens of partners in its ads.txt file.

Ad brokers 97

Ad brokers Paid Search Agency Advertising Agencies Ads 97

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Vendors may be dealing with as many as ten different partner types, from alliance partners, to managed services providers, systems integrators, resellers and more.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

eTrigue

JANUARY 16, 2024

Second-Party: Acquired from a trusted partner. A clear and aligned picture of all your data, and consequently your prospects, provides the ability to leverage intent data as yet another tool to increase partner engagement. Give us 30 minutes and we’d love to tell you more. Why should you care about the quality of your data?

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Martech

NOVEMBER 27, 2023

Julia Uhrman, co-founder and president of the National Women’s Soccer League’s Angel City Football Club (ACFC), said this is exactly what made HubSpot the right partner for them. Much of [Wambach’s] speech inspired us to create a different model,” Portman said in an interview with The Guardian.

Hubspot 110

Hubspot Advertising Agencies Terms and Conditions CRM 110

Tiecas

MARCH 15, 2024

In fact, 62% of all manufacturing marketers surveyed told us that one person (or group) in their organization is responsible for all types of content produced. In fact, 62% of all manufacturing marketers surveyed told us that one person (or group) in their organization is responsible for all types of content produced.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Top Rank Marketing

FEBRUARY 26, 2024

” Partnering with the right B2B tech marketing agency can be a critical move to overcome the challenges at hand, and get the most out of your budget. A seasoned agency partner can help your company and its solutions stand out at a time where differentiation is absolutely vital. It’s no secret: tech is a fast-changing industry.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. Of these conversations, less than half were positive.

Social Media 114

Social Media Social Marketing Media Planning 114

Top Rank Marketing

DECEMBER 13, 2023

Our respondents also told us that, among the brands that had the most success with their B2B influencer marketing campaigns, 70% outsourced their entire program to a B2B influencer marketing agency. But one thing that came through clearly in this research is that the most successful influencer marketers are not attempting to go it alone.

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

Sprout Social

MARCH 5, 2024

The team also partners on content production with other in-house creatives, like copywriters, graphic designers, project managers and video producers, and consults the legal and compliance team to remain compliant with industry rules and regulations. The big misconception about social is that it’s easy. It’s so much more than posting.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Join us today ! Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Go Beyond SEO

FEBRUARY 13, 2024

By partnering with an experienced SEO team, you can benefit from their expertise and recommendations tailored to your website. Start ranking higher and attracting more traffic by partnering with us for an effective SEO Audit service. It ensures that your website remains competitive in the ever-changing online landscape.

SEO 60

SEO Service Lead Scoring Lead Ranking 60

Walker Sands

MARCH 13, 2024

Former KoMarketing Managing Partner Derek Edmond recently stepped into a new role overseeing our Demand Generation function, which includes paid media, SEO and marketing operations. Tell us about transitioning from Managing Partner at KoMarketing to your new role as SVP of Demand Generation at Walker Sands.

Demand Generation Agencies 110

Demand Generation Agencies Demand Generation Demand Advertising Agencies 110

Martech

APRIL 18, 2024

Sharethrough is the first adtech partner to make GMP+ available to media buyers and publishers through its programmatic platform. For us as a bank, our scope 3 emissions are finance emissions. So, what we’re doing as best as possible is vetting what tools, what products, what teams can help us in actually reducing, which can be tricky.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Work Management Marketing Management 112

SmartBrief - Marketing

JANUARY 30, 2024

Multicultural marketing in the US is expected to grow 8% in 2024, per PQ Media , though it’ll still account for less than 6% of total marketing spending this year. While 8% growth is definitely not bad, it’s still underwhelming, considering the US Census Bureau expects the country to be “minority white” in about 20 years.

Practices 93

Practices Advertising Agencies Planning Best Practices 93

Anyword

MARCH 25, 2024

” However, using data to craft high-performing content was daunting. .” ” However, using data to craft high-performing content was daunting. Smale noted, “The whole team appreciates all the time Anyword saves us. Read on to learn how WardsAuto achieved a 6x increase in engagement on social media , a 5.5%

Efficiency 98

Efficiency Content Click Rate Creativity 98

Contently

OCTOBER 11, 2022

It’s a new title, and it was all the rage a few years ago , but there’s an answer to this question that may help us uncover what stands in the way of CCO becoming more widely accepted on the C-Suite. And prioritizing personalized content at a rigorous scale requires a technology partner to help you do it. The reward?

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Martech

APRIL 4, 2024

Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. In addition to native reporting on the site, LinkedIn partnered with Kantar for objective lift studies and with iSpot to provide advanced audience measurement. Why we care. Image: LinkedIn. Measurement.

Linkedin 81

Linkedin Paid Search Agency Ads Campaigns 81

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. In today’s evolving video-centric landscape, consumers are increasingly engaged with more dynamic and interactive ads than ever before, and advertisers can use that to their advantage.

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Oktopost

APRIL 26, 2024

We already have websites, which do a lot of that work for us, but our website is a one way street which does not enable us to connect with our audience, have real conversations, and share our knowledge. 3 Reasons to bring social media marketing to your law firm You may think social media is for consumer brands.

Social Media 62

Social Media Work Management Marketing Management Media 62

Only B2B

FEBRUARY 11, 2024

Second-Party Intent Data: Imagine partnering with non-competitive companies to exchange relevant audience data. Solution- partner with a CRM provider. “ Remember, choose trusted partners and segment the data for the maximum impact. Cons: Complexity: Requires agreements and data quality checks with partners.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Brandpoint

MARCH 15, 2024

Tackle these challenges with us! Investing in digital transformation solutions and partnering with a reputable digital agency can empower PR teams to stay ahead of the curve and leverage advanced technologies for success in the digital PR landscape. Explore the highest ranked challenges and the best ways to navigate them.

PR 62

PR Public Relations Digital Transformation Ethics 62

Salesforce Marketing Cloud

APRIL 3, 2024

Its capabilities – including advisor assignment, alert management, and success analytics – received enhancements by the accelerator from Attain Partners, a management and technology consulting firm. On the backend, Attain Partners also set up dozens of business rules to create an intuitive and low-custom-code user experience.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Top Rank Marketing

FEBRUARY 12, 2024

Our agency has partnered with brands to create countless B2B influencer marketing campaigns and strategies, so we’ve helped put many of these techniques into action. Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Sana Commerce

MARCH 11, 2024

Industry voices: a word from our CEO “For us, the recognition in the Gartner® Peer Insights Voice of the Customer report is a testament to our dedication to meeting the complex needs of B2B businesses,” says Sebastiaan Verhaar, CEO at Sana Commerce. Get to know us: What is Sana Commerce Cloud? ” says Verhaar.

Gartner 52

Gartner Peer-to-peer Enterprise Management Vendors 52

Martech

MARCH 13, 2024

However, I firmly believe AI will be an integral part of jobs going forward, and those who don’t use it will be replaced by those who do. Demystifying AI: Bridging the unknown This is a wave of change, a tsunami and we have a choice: do we let it overwhelm us, pass us by, or embrace it?

Marketing AI 121

Marketing AI Efficiency Creativity Copywriting 121

B2BMarketing.net

APRIL 8, 2024

Today, businesses seek partners capable of shouldering commercial accountability and driving tangible outcomes, not only the functional delivery of an ABM program. Finding the right agency partner can literally make or break your program. It means tearing up that one-size-fits-all blueprint.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Advertising Agencies 52

Engagio

SEPTEMBER 13, 2023

We’re a partner, not a vendor I know everyone says that, but without being boastful, I can honestly say we live it at Demandbase. We hear from our customers all the time that they consider us a “true partner” in their success…like an extension of their team. They’re the ones delivering on being a true partner.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Launch Marketing

MARCH 6, 2024

Using personality-based marketing can provide deeper insights into what truly resonates with a person instead of basing it on demographics alone. Want to learn more about the different personality traits and how they can be used in your marketing efforts? Watch this webinar from our partner, OneNineFive.

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Martech

OCTOBER 5, 2023

So we saw our household penetration grow when we partnered with retailers on how to overcome some of the barriers to pickup and delivery. We were saying, “Let us talk to your retail media arm, let us talk to your ecommerce teams so we can bring them together.” Pickup and delivery were very nascent at the time.

Advertising Agencies 118

Advertising Agencies Media eCommerce Cost Per Click 118

Brandpoint

SEPTEMBER 26, 2023

These relationships have helped us stay relevant and helpful over the past few decades, and Kristi is one of the reasons why these partnerships have flourished. I find that I gain invaluable insights from our business partners, helping me stay attuned to industry developments. Listening is a fundamental aspect of my approach.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Work Management Public Relations 118

Champion Communications

FEBRUARY 15, 2024

She’s optimistic that, with increased visibility, Alludo’s compelling solution will attract new customers via the channel partner network. The new year is off to an impressive start with our clients making headlines on key topics like sustainability, generative AI, the next-gen workforce, and more.

Advertising Agencies 62

Advertising Agencies Customer Surveys Impressions Cost 62