Trade Press Services Newsletter

JULY 6, 2023

Graphic elements may confuse the software system. Thought leadership content such as articles , blogs, podcasts, white papers, webinars, videos and speaking engagements demonstrates that you are a respected and accomplished expert in your industry. Create a separate section for publications and presentations, if appropriate.

Personalization 130

Personalization Tips Brand Identity Branding 130

Marketing Insider Group

SEPTEMBER 15, 2020

While employees have been using their own devices for work for much of the past decade, extended use away from the safety of an office’s protections presents a laundry list of challenges. Compared to the Software Developer audience we profiled last month, the Legal audience’s demand is about ? White Papers offer that in spades.

Work Management 210

Work Management Content Marketing Management Paper 210

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. Edwards Enterprise Software (now a division of Oracle Corporation).

Paper 100

Paper Lead Generation Enterprise Management Generation 100

The Point

JUNE 11, 2010

Recently invested in marketing automation software? Great lead nurturing starts with more than just software. Learn more in Spear’s newest white paper : “Top 10 Tips For Lead Nurturing Success: How to Get the Most From Your Lead Nurturing Program, and How to Plan for Success if You’re Just Getting Started.”.

Lead Nurturing 100

Lead Nurturing Paper Marketing Automation Services Tips 100

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Biznology

JUNE 23, 2021

Nevertheless, marketers are upbeat — 80% agreed that their virtual and hybrid events could eventually achieve the same or greater success as in-person events with the right strategy and software solutions, according to a study conducted by analyst firm Forrester , sponsored by BlueJeans. The value of this approach goes beyond virtual events.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Customer Experience Matrix

MAY 27, 2009

In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. This makes it harder for salespeople to understand prospects and build relationships with them.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?"

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Launch Marketing

APRIL 10, 2019

Software and Software as a Service (SaaS) marketing is, not surprisingly, garnering more attention as spending on SaaS continues to rise across companies of all sizes. In this post, we look at four factors and best practices in software and SaaS marketing that help companies and solutions rise above the rest.

Marketing Automation Services 48

Marketing Automation Services Paid Content Software Paid Search Agency 48

Customer Experience Matrix

JUNE 15, 2007

Our friends at Accenture have once again illustrated the point with a paper “ Surveying and Building Your CRM Future ,” whose subtitle promises “a New CRM Software Decision-Making Model”. Each combination neatly maps to a different class of CRM software. No firm runs purely on SAP or Oracle enteprise software.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Paper 120

Zoominfo

MARCH 10, 2021

So the company begins defining requirements for new CRM software, and two months later selects a vendor. For example, ecosystems not only include vendors of software, but also consulting firms that help clients manage installations and third-party maintenance providers. There are four types of bad CRM data: Incomplete records.

Work Management 130

Work Management Analysis Marketing Management Cost 130

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. Moreover, bias might be present in the large datasets that train the model.

Marketing AI 113

Marketing AI User-Generated Content Training Press 113

Webbiquity

NOVEMBER 17, 2020

It’s crucial to create valuable content for every stage of the buyer’s journey , weaving a consistent narrative, and presented in the right format. Marketing automation software helps streamline and automate marketing tasks to help boost operational efficiency and generate revenue faster. Embrace marketing automation.

Top of Funnel 260

Top of Funnel ROI Marketing Automation Services Work Management 260

Marketing Insider Group

AUGUST 25, 2020

With the aid of today’s sales automation software, you can learn which salesperson is the best fit for each customer and assign them automatically. Bottom line, when you automate routine tasks, your sales teams can devote more time to creating killer presentations. That’s just the tip of the iceberg.

Automation 264

Automation Sales Qualified Leads Lead Scoring Lead Ranking 264

Biznology

MARCH 6, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If so, you’re probably up against the fact that B2B sales presentations and interactions on the small screen are pretty low-energy compared to what happens in convention venues.

CMS Development 129

CMS Development Conference Paid Search Agency Work Management 129

Biznology

SEPTEMBER 6, 2017

Demo: Most software demos are recorded screen captures. If the presenter is enthusiastic, they’re generally worth watching. Executive summary: It’s reasonable to assume that everyone presented with a business document scans the Executive Summary, if there is one. If not, they can be hard to watch.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. You can move decision-makers through the funnel faster by presenting them with messaging that speaks directly to their needs. People have lots of choices.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

ViewPoint

JUNE 4, 2018

This link takes you to a paper that presents the hard numbers that show that whatever you call it—tele-prospecting, business development, inside sales or something else—outsourcing is your better bet. The fact is, insourcing tele-prospecting is harder, and more expensive, than most imagine.

Cost 168

Cost Marketing Management Advertising Benchmark Paper 168

Lead Forensics

MARCH 12, 2024

Why is it a good idea to present your information in this way? If not, then consider alternative forms of content that might work better, such as a white paper, video or SlideShare. Here is our example showcasing the top 20 visitor identification software based on their G2 satisfaction score: 7. Why do you want an infographic?

Press 52

Press Customer Satisfaction Lead Scoring Lead Ranking 52

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Ebooks & White Papers. Ebooks and white papers are some of the most popular forms of exclusive B2B content because they focus on statistics, outcomes, and concrete strategies. White Papers. Email Courses.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management SME 100

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. But that provides fast developing tools for marketers to negotiate our present environment. That was around mid-March 2020. No surprise there.

Trends 111

Trends Work Management Advertising Agencies Marketing Management 111

ANNUITAS

OCTOBER 27, 2023

If GTM software is going to deliver truly predictable productivity gains within the enterprise similar to the impact of ERP adoption, it needs a combination of software and methodology — a gap for Salesforce and for many of the GTM technology vendors in today’s marketplace.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Zoominfo

AUGUST 5, 2021

Make sure they know how to convincingly present and pitch your product or service through remote methods — there’s unlikely to be much opportunity to rely on working the room. Certain software allows your team to automate lower-value tasks, giving them more freedom to communicate with high-potential prospects and existing customers.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Customer Experience Matrix

MAY 21, 2007

The public debate between on-premise and on-demand (hosted) software has largely been won by the on-demand side, particularly where small businesses are concerned. And yet—plenty of on-premise software is still sold. It offers both on-premise and on-demand options, so its paper is free to present a balanced view of the choices.

Enterprise Management 120

Enterprise Management Marketing Management Software Demand 120

The Marketing Blender

FEBRUARY 13, 2024

Each objective plays a crucial role in shaping the path and propelling towards success: Thought Leadership: Generating interest and awareness by presenting new ideas and becoming thought leaders in the field. Educational Content: Utilizing blog posts, white papers, and webinars to educate customers and generate interest.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

BOP Design

JANUARY 7, 2022

Industries like software, engineering, financial, automation, etc. without you ever being present to sell your firm directly. Professionally designed and printed guides and white papers delivered via mail will help your firm stand out among the noise on other channels like email. can all be B2B. Content Marketing.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

The Point

MAY 16, 2019

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. Eliminate both the salutation (“Hi, Howard”) and “Thanks, The Marin Software Team” at the end.

Webinar Metrics 100

Webinar Metrics Creativity Paid Search Agency B2B Sales 100

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Only B2B

APRIL 30, 2024

Technographics: Knowing the technology stack and software of your target companies allows you to tailor the messaging that aligns with their compatibility and integration capabilities. Buyer Journey Stage: The B2B buyer journey includes multiple stakeholders at each stage (awareness, consideration, decision).

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Launch Marketing

JULY 6, 2022

As software as a service (SaaS) solutions grow in popularity, so does the number of competitive solutions, which means taking new developments to market in an impactful way is more critical than ever. Longer form content such as eBooks, white papers and webinars can help push the awareness a bit further and ensure their ongoing engagement.

Tactics 115

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 115

Martech

OCTOBER 4, 2022

At an online session, the event host or sponsor might also have the opportunity to add additional resources alongside the presentation. See this presentation from The MarTech Conference by registering (for free). And bigger, picture — did they even attend the event, or did they simply register? Additional links.

Top of Funnel 100

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 100

Heinz Marketing

MAY 1, 2022

When your collaboration session is done, present your work to the larger group and automatically sync it all back to the main board. So, for those moments, when a brilliant idea occurs, simply start a new Lucidspark board directly from your Slack channel to keep those creative juices flowing and put your ideas to paper, so to speak.

Work Management 111

Work Management Planning Creativity Display 111

Biznology

JUNE 15, 2017

Fast, incremental changes are more effective than a slow transformation delivering present needs for a future scenario without awareness of the ever-changing context organizations are operating in. Digital transformation might be the most ambitious and challenging project for most companies today. Collaboration is needed.

Digital Transformation 120

Digital Transformation Deliverability Paid Search Agency Paper 120

ATAK Interactive

JULY 21, 2020

A robust sales enablement toolkit will contain the following tools and content: Sales Enablement Software. A sales enablement software gives your marketing and sales teams a complete overview of the sales pipeline and allows them to manage all their collateral from a central location.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148