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Video Marketing Best Practices

SmartBug Media

Point viewers to your website for a free white paper, more information, or a discount offer. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. Location, Location, Location.

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

Managing Personal Knowledge: Setting a Foundation for Transformation? is really a vehicle for managing his own personal knowledge. tools like blogs to manage their personal knowledge so it will be an easier step for them to manage their personal business knowledge in a similar way. Personal Branding. by Bill Ives.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

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Content curation for communication teams: your guide for external audiences

Scoop.it

If you’re part of a communications team for your company (including if you’re a one-person team, of course), you’ll love the power of content curation. Chances are, you spend some time on Google searching for news articles you’ve already read or for latest industry research papers. YouTube channel uploads. Twitter user’s feed.

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Your corporate website needs to become a trap

Biznology

I just popped over to check out his personal brand site and after reading one post, up popped a request to join his newsletter, Almost Timely News : 2) Valuable Content Offer — Instead of a content-based newsletter, many sites offer white papers or exclusive content from their sites. Chris Penn is a maestro.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

I would recommend to post in on your website and even create an RSS feed. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers.

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A Blogging Style to Call Your Own

Industrial Marketing Today

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

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