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10 Helpful Uses of RSS Feeds for Marketing

Hubspot

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. feature=mhee.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate.

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Video Marketing Best Practices

SmartBug Media

Point viewers to your website for a free white paper, more information, or a discount offer. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. Location, Location, Location.

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How to optimize your content publication process in Scoop.it

Scoop.it

Before you start building out your content hubs, take some time to first define how you want to organize your content on paper. You can add: RSS feeds. Videos from a YouTube channel. Just paste a link into the RSS feed URL section and you’ll get a chance to choose the best feed URL: 3. This is a Scoop.it

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

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Five Ways to “Get Real” With B-to-B Social Media

Biznology

You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. You’ll be publishing white papers, research reports and case studies, and tweeting about them.

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Content curation for communication teams: your guide for external audiences

Scoop.it

Chances are, you spend some time on Google searching for news articles you’ve already read or for latest industry research papers. With Content Monitoring, you can create content feeds based on: RSS feeds. YouTube channel uploads. Twitter user’s feed. Feed from a Twitter list.