Moz

DECEMBER 17, 2019

Posted by Alex-T Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. Link building landscape: Email outreach strategy to rule them all. That’s all email outreach because they all involve pitching something to someone through emails. Paid links.

Link Building 67

Link Building Ad Building Outreach Domain 67

Conductor

DECEMBER 9, 2019

Reputation management used to be reactive—it was usually about repairing damage to a brand’s public image, or generating positive attention in the wake of bad PR. But brands looking to stand out from the competition are taking a more proactive approach, working to project a positive brand image, regardless of their PR situation.

Work Management 93

Work Management SEO SERP PR 93

Sprout Social

FEBRUARY 5, 2020

It helps you understand why, where and how these conversations are happening, and what people think—even when you’re not tagged. Content that highlights new products and services is one post type that receives the most engagement via social, according to Sprout Social Index, Edition XIV. What power!

Tools 88

Tools Work Management Marketing Management Business 88

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Such posts often take the form of “do’s&# and “don’ts&# for successful blogger outreach. Consequently, as the volume of outreach has risen, the hit rate has declined. Blog links are valuable for SEO.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. As with UberVU, several pricing / service levels are available under $500 per month. Traditional PR + Social Media Monitoring. Until fairly recently, keeping track of your organization’s online presence was relatively easy.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

accelerate agency

JUNE 6, 2020

An astonishing 54% of those asked revealed that there was no budget set aside at all for SEO services. SEO Services Cost Structures. They offer varying SEO services to individuals and businesses for their websites. Typically, there are three different pricing structures that you might encounter when purchasing SEO services.

Marketing Budget 59

Marketing Budget Enterprise Management Cost Work Management 59

ClearVoice

JUNE 22, 2021

Pay attention to potentially sketchy services. If you’ve decided to build up your backlinks, you might be tempted to use a service to help with the process. Paid links are supposed to carry the ‘rel=’sponsored’ tag and many do not. Do targeted outreach. Offer content. Contact a niche market and simply ask.

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

WebMarketCentral

SEPTEMBER 25, 2008

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Want bloggers to write nice things about your product, service or company?

Blogger 20

Blogger PR Outreach Practices 20

seo.co

FEBRUARY 2, 2021

Following are some of the different places that you can send signals to: Meta descriptions and title tags. If you own a local business, your brand should be highlighted in the local searches that include your products and services. Step 8: Do Link Update Outreach. Descriptions and/or social media account handles. Press release.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing Websites 98

WebMarketCentral

APRIL 24, 2008

Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully research blogs using related keywords and competitor names to build a solid outreach list. Just as with advertising, PR relies on frequency. Or very little response. They shouldn't have been on the list.

Blogger 20

Blogger PR Outreach Tagging 20

BenchmarkONE

APRIL 2, 2020

See what types of PR and press initiatives your competitors are taking and come up with a plan. Send them a short email letting them know you enjoy reading their content and that you are working on promoting a product or service offering. For some press opportunities, it’s all about coming up with a unique angle.

Press 88

Press Tips Business B2B Thought Leadership 88

KoMarketing Associates

DECEMBER 30, 2013

5 PR Strategies You Can Use To Build Links Right Now. Steven presented on panels on behalf of the US Commercial Services Group in Seoul, South Korea and Raleigh, NC. The role of SEO tagging best practices also takes on even greater emphasis, including on-page tagging, image tagging, media tagging, etc.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Webbiquity

SEPTEMBER 21, 2010

While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms. For example, the iPhone got huge social media exposure when first released. Share this on Mixx. Share this on Reddit.

Aggregators 100

Aggregators Blogger Media Curation 100

ClearVoice

MARCH 26, 2020

If you’re wondering why all these aforementioned services aren’t simply housed under one umbrella, surprise! These folks often work in tandem with content marketing agencies, since they offer similar services. Think of these folks as the masons forming the foundation for your marketing outreach.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Biznology

DECEMBER 4, 2012

On the other hand, Drupal is very aware of classifications, user-readable URLs , customizable title, keyword, and description tags. I have already installed a module that connects to Google Webmaster Tools via a dynamic XML Sitemap, to Google Analytics , and to all the Ping Servers (do people even use those anymore?)

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

JANUARY 17, 2011

Besides, back in late 2006 (and as late as 2009), Search Engine Optimization was considered to be snake oil, especially since Google was obviously omnipresent and had compensated for silly things such as ALT, Description, and Meta tags, right? Instead, I threw myself and my agency into blogger outreach and social media marketing.

Social Media 80

Social Media SEO Advertising Agencies Media 80

Convince & Convert

SEPTEMBER 14, 2010

The way to do this practically is to borrow a technique from social media and use tagging. Group them into personas related to the tagged characteristics. Write your messaging to the personas and build your lists based on the tags. Ideally, you also want a way to import the tags already available on user profiles.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? The revenue stream is too intermittent, the employees too expensive, and the points of failure too numerous for most small agencies to successfully offer full-blown Web design services. Get Your Foot in the Door Selling One Service. 17 Services.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Sprout Social

JANUARY 18, 2017

If the word “codes” freaks you out, think of them as labels or tags that you add to a URL. There are a few basic categories for these tags. UTM parameters are tags you add to the end of a URL to tell Google Analytics (or your CRM) a full story about where and why a person clicked. UTM tracking is the gift that keeps on giving.

ROI 75

ROI Paid Social Agency Marketing Analytics Tools Advertising Mediums 75

WebMarketCentral

OCTOBER 11, 2007

The umbrella term of "public relations" (PR) has always covered a number of specialties: media relations (primarily), investor relations, analyst relations, community relations, even employee relations. and interactive PR has added two new "relations" to the mix—let's call them market relations and blogger relations.

PR 20

PR Web 2.0 Blogger Public Relations 20

Webbiquity

OCTOBER 4, 2022

Increasing direct traffic comes from “getting the word out,” primarily through public relations (PR) activities but also through tactics ranging from networking at events to employee and customer advocacy. A professional consumer SEO agency or B2B SEO services provider can help develop this type of comprehensive action plan.

Paid Content 329

Paid Content Paid Search Agency Advertising Agencies Planning 329

WebMarketCentral

SEPTEMBER 6, 2007

To add a few of my own thoughts to the last post by Cece Lee , "blogger relations" are becoming as important as media relations in PR strategy. I receive numerous emails each week from PR folks asking me to write about their product or service. Bloggers reach a micromarket.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

seo.co

DECEMBER 2, 2022

But boy is it frustrating when you have been actively doing quality outreach and your link building campaign still doesn’t seem to be yielding the results you want (or need). But bear in mind that guest blogging services should be filtered with extreme caution. This is, after all, quite similar to what any PR agency does.

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

Webbiquity

JULY 28, 2010

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space. .&# Post on Google Buzz.

Social Media 100

Social Media Social Marketing Planning Media 100

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. Sore spot with us PR types.)

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. It’s still a needed service, just a bit different from creation. You can’t find the resources to develop the most valuable, most compelling content in your industry?

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

WebMarketCentral

APRIL 2, 2009

But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary? More specifically, these are some of the services a social media consultant can offer: Research—determine which venues are most important for a specific industry and company, and map out the key influencers in that space.

Social Media 20

Social Media Consulting Social Marketing Media 20

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. We get emails in our customer service department from people wondering why their Klout score didn’t instantly jump 15 points when they were retweeted by Robert Scoble.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Hubspot

AUGUST 13, 2014

This is a tried-and-true stalwart of public relations (PR), but it doesn’t have to be all about pitching brand, product, and service stories to journalists and editors. Marketers and PR professionals alike can pitch a brand’s ebook, guide, study, etc. Influencer Outreach. Media Relations.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event. An interesting little related aside.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. I also write the WebMarketCentral B2B marketing blog , and manage WebMarketCentral.com , a site that connects web marketers with online resources and services.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Content Standard

MAY 8, 2018

You want customers to think of your brand straight away when the time comes that they need your services. Providing high-quality, rich content is a fundamental way to stand out and makes the lives of your digital PR and outreach teams so much easier.” It’s about long-lead customer acquisition and retention.

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

Webbiquity

FEBRUARY 9, 2021

Do NOT do high-volume, spammy, automated outreach, and STAY AWAY from “cheap backlink building” services. When you do outreach, make sure it is professional, personal, and straight to the point: “this is exactly what I want, and this is what I will do for you.” We often read about blog awards extended to bloggers.

Paid Content 300

Paid Content Traffic Lead Ranking Blogger 300

B2B Marketing Savvy

SEPTEMBER 28, 2009

Yes, IR outreach is by nature cautious… and regulated. Keeping pace with rapidly changing tools, transparency and regulation clearly presents a large challenge for PR/AR/IR company professionals. Consider: Seeking Alpha, Wikinvest, StockTwits, 1000s of financial blogs, and the countless emerging services sites.

RSS 40

RSS Paid Search Agency Social Networks Buzz 40

Online Marketing Institute

MAY 26, 2010

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. What was your traffic pre- and post-outreach? Twitter Twitter is a social media darling for any product launch, service or business. Tags: b2bmarketing longtailseo. How many comments did these posts receive?

Social Media 40

Social Media Advertising Channels Media Blogger 40