Oktopost

OCTOBER 30, 2023

In many cases, revenue teams may be uncertain about how to move a deal forward because the customer’s level of interest and their position in the sales funnel is often difficult to decipher. Social Signals in Action How does Social Signals work in practice?

Intent Data 125

Intent Data Top of Funnel Intent Urgency Marketing 125

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. Then, reach out to your chosen influencers with compelling outreach that prioritizes relationship-building over selling your product.

Social Media 117

Social Media Trends Media B2B 117

Marketing Insider Group

MARCH 31, 2021

Use the data you’ve gathered, along with the information your community outreach has gleaned, to create local buyer personas. Or, if you’re opening a new franchise of your dance apparel store chain, invite your new city’s top ballet professional to conduct an online workshop on your company’s YouTube channel.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Binary Demand

FEBRUARY 26, 2024

This shift amplifies their outreach efforts, forging unparalleled connections in their impact and results. Brands like Google leverage this personalization to showcase ads across various websites, apps, and platforms like YouTube. Customized outreach, task automation, and profound insights into consumer behavior redefine the landscape.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

The Marketing Blender

MARCH 22, 2024

From a digital perspective, you can research commonly searched problems or pain points to understand how to position your marketing and advertising. #2 They often listen to podcasts or YouTube videos. This can help position your business as a thought leader in your industry. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Webbiquity

MARCH 2, 2021

In terms of channels, depending on the type of event you’re hosting, online advertising, organic search, and media / influencer outreach may or may not play a role. Everything positive is share-worthy. Depending on the nature of the event, you may want to livestream select sessions on Facebook and YouTube.

Event Marketing 273

Event Marketing ROI Multi-Channel Advertising Agencies 273

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. From positioning and messaging to your content and product, there’s so much to gain by leveling up your monitoring being direct mentions. This applies to both positive and negative sentiments alike. or G2), it goes far beyond that.

Marketing AI 96

Marketing AI Work Management Marketing Management Business 96

Sprout Social

FEBRUARY 1, 2024

It does so by helping you: Cultivate brand advocates : Engaging with users who already show a positive inclination highlights potential players for customer advocacy. If Dutch Bros notices a customer who frequently mentions their coffee in a positive light, the brand can engage these advocates with targeted outreach.

Social Media 108

Social Media Ideal Customer Profiles Media Customer Satisfaction 108

Marketing Insider Group

NOVEMBER 18, 2019

Think outside the silo when you think about your marketing team’s outreach. Try a couple of Johnsonville brats with Jeff, an 18-year Johnsonville employee whose video has gone viral, first on TV and now on YouTube. In fact, you need to start your marketing with your employees. Quick Takeaways. Stilted dialogue? Not a Vogue model?

Business 215

Business Lead Ranking Guidelines Paid Search Agency 215

Vidyard

JANUARY 18, 2021

Although in its infancy, Thryv is already seeing positive results from the pilot in the form of shorter sales cycles as the reps reach prospects on their own terms. Scale Personal Outreach. Explore outreach and deal acceleration video examples to help you connect with customers and prospects. Master Video for Sales.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Optinmonster

MAY 16, 2023

Increased Website Visibility Off-page SEO techniques, such as social media marketing and influencer outreach, can significantly expand your website’s reach and visibility. Includes link building, social media marketing, influencer outreach, online reputation management, and brand promotion.

SEO 74

SEO Lead Scoring Lead Ranking Link Building 74

Binary Demand

MARCH 11, 2024

Technological expertise: Utilizing technology effectively for targeted outreach. They are no longer just marketers, but rather: Architects of customer experience : Ensuring a positive and seamless journey for their audience. Those who do so will be well-positioned to thrive in the years to come.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Binary Demand

FEBRUARY 27, 2024

This shift amplifies their outreach efforts, forging unparalleled connections in their impact and results. Brands like Google leverage this personalization to showcase ads across various websites, apps, and platforms like YouTube. Customized outreach, task automation, and profound insights into consumer behavior redefine the landscape.

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Demand Generation Demand 52

Oktopost

JUNE 14, 2021

These SEO techniques also create a positive cycle of adding a value-added component to your marketing. . For this reason, blogger outreach, niche edits (editing older published articles with anchor text, updated content, and links,) and content writing services are the bread and butter services offered by SEO firms.

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

Binary Demand

MARCH 11, 2024

Technological expertise: Utilizing technology effectively for targeted outreach. They are no longer just marketers, but rather: Architects of customer experience : Ensuring a positive and seamless journey for their audience. Those who do so will be well-positioned to thrive in the years to come.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Salesforce Marketing Cloud

OCTOBER 10, 2023

Read or listen to whatever you find so you can identify a need or pain point you can use in your prospecting outreach. It may be tempting to throw together a one-size-fits-all demonstration here, but tailoring it to the audience is the best way to get a positive response. Don’t rely on the standard “Hey, let’s talk!”

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

FMG Suite

MAY 14, 2021

According to Oberlo , 54% of consumers want more video from companies, 88% of marketers see a positive return on investment from videos, and 66% of marketers see video as a lead-generation tool. Video creates brand engagement, increases awareness, and presents your advisory in a modern and approachable light. .

Video Marketing 52

Video Marketing Work Management Marketing Management Advertising Mediums 52

Sprout Social

MARCH 8, 2023

As Sprout’s Senior Social Media Strategist Olivia Jepson tells us, “If YouTube has shown us anything over the last 10+ years, it’s that video isn’t going anywhere—no matter the format. Create an outreach process Creating an outreach process is instrumental in sourcing talent, and clearly communicating with them.

Video Marketing 92

Video Marketing Content Thought Leadership Social Media 92

Vidyard

AUGUST 6, 2019

Show, Don’t Tell Blendtec’s videos have been viewed more than 18 million times on YouTube and all have two things in common: They show—not tell—that Blendtec makes one badass blender, and the thumbnails all crackle with intrigue. If you offer a review service, give them a positive mock-review. Make it memorable.

Blast Campaigns 83

Blast Campaigns Outreach Ideal Customer Profiles Press 83

Optinmonster

MAY 11, 2023

This builds brand awareness and positions your business as knowledgeable and helpful. People often use YouTube as a search engine to find video tutorials, reviews, product showcases, and more. They might not land on your website but they could see your videos on the YouTube platform. How do you make a lead magnet?

Paid Content 77

Paid Content Promotion Marketing Websites Webinar Metrics 77

PureB2B

JUNE 20, 2022

92% of B2B buyers are more likely to buy after reading a positive review. This makes forums a rich source of leads to be nurtured into converting clients given you position yourself as a trustworthy source of knowledge. First, YouTube is second only to Google in terms of popularity as a search engine. Push for case studies.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Vidyard

JUNE 20, 2017

It can also be used for positive outreach! Explaining how to position the mouse pointer over the edge of a window until a double arrow icon appeared was painful. Increasingly the answer is YouTube or Facebook channels showing quick 30-60 second videos of how to solve these common problems. It happens all the time.

Paid Search Agency 100

Paid Search Agency Video Marketing Customer Satisfaction Work Management 100

KoMarketing Associates

JUNE 29, 2016

This LinkedIn group provides support and guidance for the platform and can be used in conjunction with the Analytics Help Center and YouTube channel. This group focuses on the connection between sales and marketing, as it pertains to lead generation, outreach, and broader sales-oriented best practices. Search Engine Land.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? It's also armed us with the ability to elevate our brand's position in the market and, most importantly, truly help others in our industry learn and unlock new opportunities.". Here's what they said.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Adobe Experience Cloud Blog

JANUARY 15, 2020

It gathered over 2 million views on YouTube, and many of the comments were in the same tone – “I want to buy from this small business after seeing this ad.” . Positive GMB reviews help improve a business’ online reputation free-of-charge. Digital marketing is more affordable than traditional marketing.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

SmartBug Media

FEBRUARY 4, 2020

It may be a futile effort trying to outrank competitively-positioned review sites for certain topics on Google. This could be a good opportunity for PR or outreach to build relationships with these sources. As an aside, When doing this share of voice analysis for your own organization, pull rankings for at least 15-30 keywords.

SEO 96

SEO SERP Domain Analysis 96

Biznology

OCTOBER 11, 2016

I have been doing long-tail blogger outreach since 2006. That’s a lot of sterling positive mentions in only three months! Candid Belle via YouTube. Run Run Live via YouTube. Fun & Fitness via YouTube. Arianne Cruz via YouTube. Sonnet’s Review via YouTube. Kim Alston via YouTube.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Vidyard

JANUARY 18, 2021

Although in its infancy, Thryv is already seeing positive results from the pilot in the form of shorter sales cycles as the reps reach prospects on their own terms. For several years, they have been producing a series on their YouTube channel to answer frequently asked questions for buyers in the consideration stage.

Video Marketing 65

Video Marketing Burn Rate Advertising Benchmark Outreach 65

Lake One

AUGUST 13, 2020

While video marketing has been around for a while in B2C, now thanks to the many benefits of video marketing we’re seeing B2B come around to it and use it in their: Sales processes Marketing campaigns Social media platforms Lead generation efforts Email marketing Outreach pitches And More! Learn How Lake One Uses Vidyard for Video.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Hubspot

AUGUST 7, 2018

Writing online press releases is an additional way to increase online coverage of your business from other sources, which will also positively affect your ranking in the SERPs. The campaign spreads a positive message of female empowerment, while also highlighting Under Armour’s women apparel. SEO: Brian Dean’s YouTube strategy.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

MAY 26, 2023

Platforms like Instagram allow users to post daily stories , and YouTube is a widely accessible platform for creating short, informative videos. While many business people have shifted their outreach to digital or social media advertising, there's still prospects to reach with physical flyers, pamphlets, and business cards.

Marketing Prospects 60

Marketing Prospects Work Management Marketing Management Advertising Agencies 60

Biznology

JANUARY 5, 2016

While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. He operates his consultancy at Gerris Corp.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Zoominfo

AUGUST 26, 2021

You’ll even see sales rep positions advertised online under the title of “business development representative.” A business development specialist helps your company position itself relative to new market sectors. YouTube, Instagram). Business development can concern anything your company does to expand its market reach.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Mailmunch

APRIL 26, 2021

Start with email outreach, posting on Q/A sites, and participating in niche-related forums. Tip 9: Increase Your Outreach 10x From Influencer Marketing. Did you know 79% of the audience will trust an influencer over a celebrity on YouTube? . This will establish your reputation and influence in the selected niche.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

Outbound Engine

DECEMBER 17, 2019

5 billion videos are watched every day on YouTube. Suffice it to say, adding video will likely lead to positive engagement with your content. The one thing automation doesn’t take off of your plate is personal outreach. And the average viewing session is 40 minutes per da y, up 50% year-over-year. compared to 2.2%

Planning 85

Planning Business Marketing Automation Services Paid Search Agency 85

Moz

APRIL 18, 2019

If you post a link to Twitter or to Facebook or to LinkedIn or to YouTube, they're going to carry this rel="nofollow,"saying I, YouTube, don't editorially endorse this website that this random user has uploaded a video about. Well, it's hard to get a link from YouTube. Content & outreach. How do I get links?

Link Building 68

Link Building SEO PageRank Ad Building 68

EMagine B2B Blog

APRIL 2, 2015

We had a great turnout and received a lot of positive feedback. If you missed it live you can catch a replay of Deciphering Network Personas For Your B2B over on our YouTube Channel. It is still an important channel due to its ranking power in search results and its relationship to YouTube, Local Listings, and Google Reviews.

Allocation 40

Allocation Youtube B2B Blast Campaigns 40