Salesforce Marketing Cloud

AUGUST 27, 2021

Watch how a manufacturing company utilizes out-of-the-box templates to build fast-loading landing pages and event sites with Microsites , supercharges campaign analytics with Datorama Reports for Marketing Cloud — Advanced, and modernizes the post-purchase experience with Salesforce Order Management for B2B.

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

Customer Experience Matrix

OCTOBER 17, 2014

photo by Dion Hinchcliffe Salesforce.com ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy. The core technology was acquired when Salesforce.com bought EdgeSpring last June. But nomenclature notwithstanding, the two systems do seem to work together.

Analytics 120

Analytics Process Salesforce.com Allocation 120

InsightSquared

NOVEMBER 29, 2017

Sales leaders depend on their guidance in order to reach monthly, quarterly, and yearly revenue goals. As owners of the sales tech stack , sales operations directors are always evaluating new sales technology vendors and managing the CRM (typically Salesforce.com ) infrastructure.

Work Management 120

Work Management Salesforce.com Deliverability Forecasting 120

Martech

APRIL 23, 2024

Connect with customers across your channels Once you have your strategy, automation, and insights all in order, the next step is putting them all together to start generating engagement across all your channels. Watch the free demo Originally published on Salesforce.com on September 27, 2023.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Liveintent

NOVEMBER 29, 2022

Once matched, LiveIntent will deduplicate, cleanse, append, and enrich a customer’s first-party data with continuously authenticated licensed identity, demographic, behavior, and interest data in order to support marketing, advertising, and service delivery initiatives. Like Salesforce on Facebook. Follow Salesforce on Twitter.

Peer-to-peer 62

Peer-to-peer Ideal Customer Profiles Salesforce.com Mobile Advertising 62

InsightSquared

FEBRUARY 27, 2018

They know what caterers a lead looked at, the date they created their account, what food types they ordered, what city they ordered in, and so much more. Salesforce.com and other CRMs have similar APIs around both contacts and leads. All of this data doesn’t just provide context for our reps, it also powers our sales automation.

CRM 153

CRM Marketing Analytics Tools API Lead Scoring 153

ANNUITAS

OCTOBER 27, 2016

Cash-to-quote solution provider Apttus has reaped benefits from account-based targeting of Salesforce.com customers but still maintains a “…really balanced marketing mix … investing in growing the Apttus brand,” and “…still doing broader demand generation.”. The moral of the story?

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Webbiquity

MARCH 12, 2019

If you want to buy a simple product—a book, a video game, some ink for your printer—there’s a good chance you’ll visit an ecommerce site like Amazon, Target.com, or BestBuy.com, Those sites provide all the essential product information, helpful reviews and ratings from other buyers, and an easy process for ordering. The Product.

Burn Rate 198

Burn Rate eCommerce Salesforce.com Click Rate 198

Heinz Marketing

DECEMBER 9, 2021

What I like best about the product is how it is integrated into Salesforce.com. Everything can be done within Salesforce.com. One of the items that we dislike about the product is how it requires the administrator to take up a seat or license in order to manage the users.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Customer Experience Matrix

SEPTEMBER 7, 2016

Major SaaS vendors, most notably Salesforce.com , made their systems into platforms that provided a foundation for other systems. The scrappy rebels in martech departments hear the call of order-obsessed dark side and find it increasingly hard to resist. And it only gets worse (from the martech vendor point of view).

Work Management 120

Work Management Marketing Management Salesforce.com Vendors 120

ANNUITAS

OCTOBER 27, 2016

Cash-to-quote solution provider Apttus has reaped benefits from account-based targeting of Salesforce.com customers but still maintains a “…really balanced marketing mix … investing in growing the Apttus brand,” and “…still doing broader demand generation.”. The moral of the story?

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

Customer Experience Matrix

APRIL 5, 2011

Some perspective is in order. and specify how to treat each group after common events such as placing an order. The company has existing Infogates for Salesforce.com, Constant Contact, Deliva and CakeMail. Whether it’s radically simpler is another question. Anyway, that’s the theory.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

Allocadia

MARCH 12, 2020

Today’s marketers need flexibility in order to pivot programs when faced with the cancelation of all in-person events. It doesn’t matter if results are measured through a CRM platform like Salesforce.com, a cross-channel campaign management platform Acoustic, or within a data lake, the two data sets need to be connected.

Planning 59

Planning Resource Management Budget Programs Salesforce.com 59

Biznology

JANUARY 23, 2013

In recent years, many compilers have been making their data available for rent via an online interface, vastly enhancing the speed and flexibility of ordering. LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

The Point

NOVEMBER 5, 2009

And executives can now monitor end-to-end process flows from “Offer to Order” to improve efficiencies. (HS) HS) What do you mean exactly by “Offer to Order,” and why it is important? Tags: Marketing Automation barbara angius saxby CRM eloqua marketo salesforce.com. As a result, sales reps thrive. Thanks Barbara!

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

Customer Experience Matrix

AUGUST 28, 2014

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Digital B2B Marketing

APRIL 2, 2013

In most B2B organizations, Salesforce.com or a similar solution is the system of record. All existing marketing performance will need to be updated, triggering an extended period of testing in order to determine the most effective tactics based on the new measurement. The problem doesn’t begin with marketing though.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Crimson Marketing

MAY 13, 2015

We have leaders on the scale of Adobe, Oracle, and Salesforce.com making near $1 billion acquisitions and creating massive scale. Heller: In order to truly take advantage of the benefits of marketing technology, you ultimately need to change your culture. It’s a spectacularly fertile field. How to build a marketing tech culture.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

LeanData

AUGUST 18, 2014

We are assigning a specific owner to it in order to maximize revenue from it.”. In Salesforce.com, leads come in as individuals, not accounts. There’s a fundamental challenge within Salesforce.com whereby the inbound leads are not associated to accounts until a sales rep manually attaches the lead to the account.

Salesforce.com 40

Salesforce.com Marketing Qualified Leads Lead Ranking Top of Funnel 40

LeanData

AUGUST 18, 2014

We are assigning a specific owner to it in order to maximize revenue from it.”. In Salesforce.com, leads come in as individuals, not accounts. There’s a fundamental challenge within Salesforce.com whereby the inbound leads are not associated to accounts until a sales rep manually attaches the lead to the account.

Salesforce.com 40

Salesforce.com Marketing Qualified Leads Lead Ranking Top of Funnel 40

Customer Experience Matrix

APRIL 2, 2015

A panel with Oracle , Salesforce.com and Marketo , where incisive questions from Chief Martech Himself Scott Brinker highlighted the different philosophies underlying each vendor’s marketing cloud and how few companies really deploy any cloud in full. - Many firms were familiar to me but others were new.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Only B2B

JANUARY 24, 2018

It’s not enough to simply post up links to your content in order to avoid being accused of posting spam. Digg is among those big content syndication networks that let you explore the communities similar to Reddit in order to get your content in front of as many people as possible. Stumbleupon . BizSugar .

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Customer Experience Matrix

FEBRUARY 24, 2009

Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. Fernandez used the analogy of a cocktail party: you might have a few stories you expect to tell, but don’t know exactly when you’ll tell them or in what order.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

The ROI Guy

MARCH 28, 2018

In order to do this, you should validate that your sales reps are registering for access and have logged in to check it out. Anything north of 50% means they are aware and following your lead, but short of 100% access means you have work to do in order to get everyone aware and registered.

ROI 45

ROI Tools Sales Qualified Leads Validation 45

The ROI Guy

SEPTEMBER 10, 2015

Featured value experts include: John Foster (salesforce.com), David Breaugh (SAP), Cheik Daddah and Scott Sendel (Oracle), Michael Mitterer (IBM), Doug May (Splunk), and Jack Keen (Author / ROI Institute). Sign-up now - https://summit.vsrcouncil.org/.

Lead Scoring 40

Lead Scoring Lead Ranking Gartner Salesforce.com 40

The Point

SEPTEMBER 6, 2011

In order to improve the pace and rate at which raw inquiries converted to opportunities and deals, iDirect made the decision to improve both the systems used to manage leads and the processes behind them. Next, iDirect sought out a partner to provide strategic counsel and advice on best practices.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Biznology

FEBRUARY 13, 2015

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. We ordered the complete company record, and as a result, the list was quite expensive at $3.50 We ordered another list and are checking it now with crossed fingers.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

ANNUITAS

MARCH 18, 2014

In order for marketing organizations to be successful, they must adopt a Demand Process approach which involves aligning their people, process, content and technology around their target buyers so they can better support that buyer’s purchase path.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Valasys

JUNE 11, 2019

Koenig also pointed out that the reason for the fall in the face value of Salesforce shares may be attributed to the speculations in the marketplace that imply that Salesforce has acquired Tableau in order to compensate for its slow organic growth. About Salesforce: Salesforce.com Inc.

Purchase 40

Purchase Software Salesforce.com Acquisitions 40

Adobe Experience Cloud Blog

JUNE 23, 2010

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. Marc Benioff, Chairman & CEO of Salesforce.com, set the stage with a video explaining how the world now majorly communicates using social media. The Internet took 4 years.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

markempa

SEPTEMBER 12, 2016

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). After you sold Jigsaw to Salesforce.com why didn’t you decide to ride off into the sunset? . And they’re on pace to exceed a million users by the end this year.

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

Customer Experience Matrix

SEPTEMBER 7, 2010

LeadPAC lets marketers order prospect lists based on segmentation criteria such as title, industry and company size. They can load these into any marketing automation system or True Influence's own marketing automation product, which lets them run multi-step nurture campaigns, apply lead scores, and synchronize data with Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Work Management Adwords 120

Vidyard

DECEMBER 18, 2014

And sure, that’s an important starting point in order to make sure teams are publishing enough content to engage their audience, collect leads, and have a chance to nurture them, but it’s time to move beyond the vacuum before the funnel and see how your content is impacting your entire pipeline.

Top of Funnel 52

Top of Funnel Multi-Touch Attribution Lead Ranking Lead Scoring 52

Smashmouth Marketing

JANUARY 28, 2010

A client of mine, very successful selling to software developers at the enterprise level, got a surprise order last year from a device manufacturer and realized its tools were just as applicable to an iPhone software developer and a medical device manufacturer as it was to a Salesforce.com developer.

Demand 100

Demand Jigsaw Budget Programs Lead Gen 100

Marketing Insider Group

DECEMBER 7, 2020

Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. All you have to do is look at Salesforce.com, arguably the first successful SaaS tool. salesforce.com. In order to acquire new customers, a company must attract new visitors to their website.

Top of Funnel 279

Top of Funnel Work Management Analysis Marketing Management 279

Paul Gillin

FEBRUARY 22, 2011

Salesforce.com probably comes the closest, Neal argues, but even Salesforce doesn’t have all the pieces in place. In order to get the most out of CRM, everyone in the organization who touches customers must be part of the record-keeping process. Any good CRM system today should incorporate social activity into profiles.

CRM 50

CRM Marketing Management Organization Salesforce.com 50

Adobe Experience Cloud Blog

APRIL 7, 2011

Traditional methods like cold calling need to evolve with fresh and inventive B2B sales strategies in order to boost leads and overall sales revenue. Salesforce.com Secrets of Success: Best Practices for Growth and Profitability. The key takeaway from Taber’s book is how to leverage the Salesforce.com system. By David Taber.

B2B Sales 48

B2B Sales Salesforce.com Buying Cycle B2B 48